Swot Analysis Of Coca Cola Company

The Coca Cola Company is an American beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

The Coca Cola Company (TCCC) was founded since 1886 and it has been 129 years today. TCCC is the worldwide carbonated soft drinks industry from United States of America. There are four top five soft drinks brands of Coca Cola, Diet, Coke, Fanta and Sprite. The other products are: Juice & juice drinks, waters, energy drinks, sports drinks, cordials and iced tea. It has licenses and markets more than 500 beverage brands. The company has relationship with over 250 bottling partners worldwide. TCCC is manufacturing by nearly 900 plants to worldwide markets. In strengthening operations through an integrated supply chain, the company make alliances with the Walt Disney and the McDonalds. In 2012, the key performance are highlighted by increasing

Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .

A) Coca-Cola is predominantly a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups. They also manufacture finished beverages.

The Coca-Cola Company is an American historical multinational, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America. The Coca-Cola Company is home to 20 billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them geographically-based), including: Eurasia and Africa; Europe; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The North America operating

Frucor and Coca-Cola Amatil are constantly butting heads in the New Zealand Soft-Drink Duopoly, an industry worth $1.2 Billion. Frucor has a tentative lead with a market share of 37.2%, while Coca-Cola Amatil holds 36.9%, in an industry worth $1.2 billion a year. Frucor, a previously New Zealand owned distributor and bottler, is a leading employer in New Zealand and the distributor of the focal brand, Mountain Dew. Mountain Dew is a citrus flavoured soft-drink with a unique marketing campaign that sees it treated as an energy drink. Frucor is also a socially aware and responsible company, “whether it’s thinking improved nutrition, looking after the community or protecting our environment, we take social responsibility seriously. (Frucor, 2015).

This paper focuses on global business strategy of The Coca-Cola Company, who is the leader in the beverage industry as well as, the world?s leading soft drink maker that operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The paper will concentrate on the PESTEL analysis of the organization focusing on the external factors of the business and the environment where it operates. All of the following environments will be discusses in the research; Political, Economic, Sociological, Technological, Legal, and Environmental as they the changes in the market segment. Within this paper it will discuss some of thr

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Headquartered in Atlanta, Georgia, the USA, the Coca-Cola Company is the largest beverage company in the world, owning, manufacturing, distributing, and marketing of more than 500 non-alcoholic beverage brands, mainly sparkling beverages and more than 3,500 beverage products like waters, enhanced waters, energy and sports drinks, ready-to-drink teas and coffees, and juices and juice drinks (Coca-Cola, 2014). The company owns and markets 4 of the globe’s top 5 non-alcoholic sparkling beverage brands, such as Coca-Cola (or Coke), Diet Coke, Fanta, and Sprite. The company’s finished beverage products bearing its trademarks, sold in the USA since 1886, are now consumed in more than two hundred countries (Coca-Cola, 2014). According to Coca-Cola (2014), the company makes its branded beverage products available to its

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.

Coca-Cola was established in 1886 and its operations are in more than 200 countries and it markets nearly 500 brands which include more than 3,000 beverage products. These products include still beverages and sparkling, such as water and 100

Coca cola is the largest beverage company in the world with over 550 brand names. Coca cola’s product include various brands that supply carbonated beverages, diet / low calorie

PepsiCo was the first company which introduced the use of cans and bottles and introduces new and innovative product packaging.

The Coca-Cola Company itself not only is a beverage company for one drink but also engages in the manufacturing, marketing and sales of nonalcoholic beverages