Swot Analysis Of Coca Cola

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SWOT Analysis: The Coca-Cola Company
Laquisha Highsmith
Columbia Southern University

SWOT Analysis: The Coca-Cola Company

• World’s biggest beverage corporation with 500 plus non-alcoholic drink products
• Owns and markets four of the five world’s top non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta and Sprite with products sold in 200 plus countries
• World’s largest distributer with networks of company owned, company controlled and independent bottlers; serves 1.9 billion out of 59 billion world-wide daily
• Wide variety of non-alcoholic beverages in soda, tea, juice, coffee, sports drink, and water sold according to consumer’s demand in the United States and overseas
• Joint marketing operations and tactical partnerships with Monster Beverage Corporation, Dr Pepper Snapple Group, Aujan Industries Company, and Nestlé
• Product stocked in grocery or convenience stores, community or sporting events, restaurants, and vending machines
• Sells concentrates, fountain beverages, and syrups to authorized bottling partners; new self-dispensing stations in restaurants world-wide
• In 2016, $6.6 billion spent in marketing agreements to promote, market, fund, distribute equipment, restore services to bottlers, resellers or other customers
• Flexibility to take over bottling operations in failing markets to enhance operations and increase profit margins
• Brand leader, high customer approval, and talented dedicated employees; reached 2020 one-for-one replenish water globally goal in 2016 WEAKNESSES

• Water, main ingredient, is a limited natural resource in many areas around the world
• Lack of diversification into healthier green products
• Uses high fructose corn syrup as a key raw material of nutritive and non-nutritive sweeteners with a poor nutrition value equal to sugar
• Only two sources (Ajinomoto and SinoSweet companies) for primary and crucial non-nutritive sweetener aspartame
• Limited United States and China suppliers for sucralose--another critical raw material
• Increasing global consumer demands reduce and replace the super-sweet sweeteners with non-nutritive sweeteners or sucralose
• Rigid environmental regulations reduced or closed China’s production of

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