Industry Analysis
Conestoga College
Sakshi
Sustainable Business Management-Sustainable Marketing
Professor Tom Schell
September 24,2017
Table of Content
1.Company Profile
1.1 Company Overview 3
1.2 Key Facts 3
1.3 SWOT Analysis 4
1.4 RBV/ Core Competency 5
2. Sustainability Image 5
3. Industry Analysis 6
3.1 Industry Overview 6
3.1.1 DEPEST Analysis 6
3.1.2 Competitor Information 7
3.1.3 Conclusion 8
References 9
1.College Profile
1.1 College Overview
Conestoga was established in 1967 with the aim of connect life and learning and is a pioneer in polytechnic instruction that is expanding its roots in the quickest way among other Ontario universities and colleges. (Conestoga, n.d.) Conestoga has its approval from Tri-council and receives…show more content…
(Ontario Colleges, n.d.) • Major chunk of population of Waterloo region have associated themselves in education and training sector of Conestoga. (Ontario Colleges, n.d.) • In Ontario, OSAP credit defaults are much lower by the graduates of Conestoga. (Ontario Colleges, n.d.) 1.3 SWOT Analysis Conestoga College Threats • Drop in number of secondary school enrolments • Escalated competition from the Ontario Colleges and Universities Strengths • Conestoga’s diploma to degree pathways • Availability of small class size • Provision of active learning materials • Learnings associated with project work • Multifarious programs available for full-time or part-time students • Instructors approachable and eager for student’s success. • Provision of active learning materials • Learnings associated with project work • Multifarious programs available for full-time or part-time students • Instructors approachable and eager for student’s success • ze • Provision of active learning materials • Learnings associated with project work • Multifarious programs available for full-time or part-time students • Instructors approachable and eager for student’s success • Conestoga offers Weakness • Marketing plans restricted to Guelph, Kitchener, waterloo region • Difficult to access college website • Use of conventional media • Little spending on advertising Opportunities • Growth in number of International students •
(Ontario Colleges, n.d.) • Major chunk of population of Waterloo region have associated themselves in education and training sector of Conestoga. (Ontario Colleges, n.d.) • In Ontario, OSAP credit defaults are much lower by the graduates of Conestoga. (Ontario Colleges, n.d.) 1.3 SWOT Analysis Conestoga College Threats • Drop in number of secondary school enrolments • Escalated competition from the Ontario Colleges and Universities Strengths • Conestoga’s diploma to degree pathways • Availability of small class size • Provision of active learning materials • Learnings associated with project work • Multifarious programs available for full-time or part-time students • Instructors approachable and eager for student’s success. • Provision of active learning materials • Learnings associated with project work • Multifarious programs available for full-time or part-time students • Instructors approachable and eager for student’s success • ze • Provision of active learning materials • Learnings associated with project work • Multifarious programs available for full-time or part-time students • Instructors approachable and eager for student’s success • Conestoga offers Weakness • Marketing plans restricted to Guelph, Kitchener, waterloo region • Difficult to access college website • Use of conventional media • Little spending on advertising Opportunities • Growth in number of International students •
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