Industry Analysis
Conestoga College
Sakshi
Sustainable Business Management-Sustainable Marketing
Professor Tom Schell
September 24,2017
Table of Content
1.Company Profile
1.1 Company Overview 3
1.2 Key Facts 3
1.3 SWOT Analysis 4
1.4 RBV/ Core Competency 5
2. Sustainability Image 5
3. Industry Analysis 6
3.1 Industry Overview 6
3.1.1 DEPEST Analysis 6
3.1.2 Competitor Information 7
3.1.3 Conclusion 8
References 9
1.College Profile
1.1 College Overview
Conestoga was established in 1967 with the aim of connect life and learning and is a pioneer in polytechnic instruction that is expanding its roots in the quickest way among other Ontario universities and colleges. (Conestoga, n.d.) Conestoga has its approval from Tri-council and receives…show more content… (Ontario Colleges, n.d.)
• Major chunk of population of Waterloo region have associated themselves in education and training sector of Conestoga. (Ontario Colleges, n.d.)
• In Ontario, OSAP credit defaults are much lower by the graduates of Conestoga.
(Ontario Colleges, n.d.)
1.3 SWOT Analysis
Conestoga College
Threats
• Drop in number of secondary school enrolments • Escalated competition from the Ontario
Colleges and
Universities
Strengths
• Conestoga’s diploma to degree pathways
• Availability of small class size
• Provision of active learning materials
• Learnings associated with project work
• Multifarious programs available for full-time or part-time students
• Instructors approachable and eager for student’s success. • Provision of active learning materials
• Learnings associated with project work
• Multifarious programs available for full-time or part-time students
• Instructors approachable and eager for student’s success • ze
• Provision of active learning materials
• Learnings associated with project work
• Multifarious programs available for full-time or part-time students
• Instructors approachable and eager for student’s success • Conestoga offers
Weakness
• Marketing plans restricted to Guelph,
Kitchener, waterloo region • Difficult to access college website • Use of conventional media • Little spending on advertising Opportunities
• Growth in number of
International students
•