Swot Analysis Of Crossmark, Texas, Mexico, Australia And New Zealand

3241 WordsDec 4, 201413 Pages
Introduction: The Company The research retains to a company called CROSSMARK, they are a leading sales and marketing services company in the consumer goods industry that help guide their clients along “The Way to Market” by delivering growth solutions with exceptional service. For over 100 years CROSSMARK has been helping some of the most powerful brands in the world reach – and exceed – their performance objectives. CROSSMARK has an industry-wide recognition of service excellence is a legacy they have worked hard to create, and one they hope to continue to build on every day. Their expertise spans the grocery, mass, club, drug, convenience store, and home improvement channels among others, and their solutions increase their clients’ capabilities for developing best practices, insight analysis, and customer targeting that always hit the mark. (www.crossmark.com) CROSSMARK is headquartered in Plano, Texas; CROSSMARK employs more than 40,000 employees with offices in the United States, Canada, Mexico, Australia and New Zealand. The CROSSMARK Leadership Team has the expertise, passion, appreciation for great people, and unwavering commitment to service excellence. This solid foundation has created a sales and marketing services company dedicated to building and maintaining of long-term relationships with its clients, customers, and associates. CROSSMARK operates with a twelve member board making all the big decisions. (www.crossmark.com) Understanding the problem: This

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