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Swot Analysis Of Dabur

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About the company " Dabur, India’s largest Ayurvedic medicine company was founded by Dr. S.K. Burman in 1884. It is the leading consumer goods company in India. The name Dabur is derived from the Devanagri interpretation of Daktar (Doctor) Burman. “Sundesh” is a Non-profit organisation of Dabur started by Dr. Burman to carry out various activities in areas of education, health ect. In India Dabur has around 250 Ayurvedic products and its five major brands include – Dabur, Hajmola, Vatika, Fem fairness cream and Real fruit juice. The consumer products categories of Dabur include- 1.Hair Care 2.Oral Care 3.Health Care 4.Skin Care 5.Home Care 6.Foods Dabur has a huge international market penetration with more the 60 countries …show more content…

2.Consumer care products which include home and personal care - hair care, skin and body care, oral care and home care 3.Foods consisting of fruit-based beverages and culinary pastes business" Market Size , % of GDP Etc "Market capitalisation of Dabur is currently 47,504.87 Cr. Dabur is the leading FMCG company in India having the largest market share, where Dabur Chyawanprash and Hajmola have a market share over 65% and 60% in the ayurvedic medicine and digestive tablets segment respectively, on the other hand Vatika leads the middle east market in the hair oil segment. Dabur also has a market share of 90% in the digestive medicine segment thus becoming the leader in the segment. Also IBD (International Business Division) which caters to the health and personal care needs of customers across various international markets contribute to 30% of the total sales.

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