Swot Analysis Of Digitas Lbi

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

In a 2002 survey conducted by TrueCareers job site, seventy percent of 1,500 workers revealed that they have poor balance between their work and their personal lives. These results come to no surprise to any workers who devote all of themselves to the public, while abandoning themselves and their families. At work, employees are playing the roles of what others expect them to be, but when they are away from work, who are they really? When one stops to think about it, there are so many ways to turn one 's hectic work days into therapeutic and fun-filled days by simply discovering one 's interests and making them a priority. After-work activities to choose from vary according to one 's personality type, interests, and mood. For instance, some people enjoy the outdoors, while others prefer the indoors; some people like to always stay busy while others may want a breather every now and then. People with various preferences may choose a number of approaches to relaxation and renewal as listed below: Activities for people who love recreation and fitness (the kinesthetic type) 1. Playing with children or pets outside (helps to bring out one 's "inner child") 2. Exercising by going to the gym, walking, cycling, playing tennis, swimming, or bowling 3. Gardening (Planting or tending to flowers and crops) Activities for people who love meditation or reflection 1. Writing a poem, a short story, or a passage in one 's journal (releases one 's feelings and keeps things in

Using the multitude of resources the authors draw from, they study the results of a survey of several hundred companies using online marketing in order to determine the best practices for those advertising strategies. The authors ascertain that social media marketing is only as effective as the prevailing psychological factors in which social media works. These factors are inherent in human communication, not only on the internet, but in the real world as well. The authors state that there are communities of people using social media and that “these communities often thrive because the members primarily are drawn to one another. The importance of person-to-person affinity – and the ability to interact with these other humans – typically trumped the role of the sponsor’s goods or services or the presence of other features in the online communities.” (Moran 232) What the authors are saying is that social media is a new tool in order to bring similar consumers together and that if a company wants to be successful in social media marketing, they must concentrate on the human connection rather than their product or services.

The Accenture Global Delivery Network features robust, rapidly expanding delivery centers in India that provide a comprehensive range of technology capabilities and Business Process Outsourcing (BPO) solutions. Accenture’s workforce in India accounts for more than 40,000 employees. The Accenture Delivery Centers in India are uniquely positioned to leverage our industry expertise, functional capabilities, alliances and technology to produce tangible business results that help our clients achieve high performance. Part of a global network with more than 50 such centers, our Delivery Centers in India benefit from direct access to advanced technologies and specialized capabilities in systems integration,

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

The evolution of online communication methods and development of social networks has transformed the operations and communications of many businesses. As the various social networking sites have continued to attract millions of users, social networking provides numerous benefits to businesses. Griffith (2011) states that users of social media are totally at ease to develop communities with common interests that help them to stay up-to-date through access to necessary information. Therefore, many companies and businesses have started to tap into social-media smarts to transform their advertising and communication strategies.

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

As it is, the company is in the SSI sector. Company is undergoing an expansion program and a second unit of the company has already started functioning, augmenting the manufacturing and supply efficiently.

In my initial company i assumed I had to be at the workplace perpetually. Now, 5 corporations later, i do know that the planet goes on even after I am sick or on vacation. Most professionals understand this, however the guilty feeling of being away is tough to beat; i exploit the subsequent tips to alleviate it.

Global Electronics, Inc. (GEI), headquartered in Sarasota, Florida, designs, manufactures, and markets discrete power semiconductors and analog, digital, mixed-signal, and radiation-hardened integrated circuits for signal processing and power-control applications. The company employs about 2,300 people at its three U.S. fabrication facilities (located in Huntsville, Alabama; Evansville, Indiana; and Reading, Pennsylvania), and has 4,000 employees at its assembly and test facility in Kuala Lumpur, Malaysia. In 1999, GEI 's profitability came down with operating losses reaching $100 million on sales of approximately $650 million, causing management concern about the accuracy of the company 's standard cost system.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Currently, all Social associates globally can agree that Social ROI is a constant struggle and grey area when attempting to show sales increase. Until that day comes when some Zuckerberg-type genius (and soon to be billionaire) figures out this piece to the missing puzzle, we Social Media folk do our very best to focus on the specific metrics that make a difference.

Salesforce.com is delivering the technology for its customers to accomplish the business objectives of social CRM by championing at the social CRM.

Headquartered in Okhla New Delhi, the company offers an assortment of 10 million products across diverse categories from over 80,000 sellers shipping to over 5000 cities in India.