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Swot Analysis Of Dreamland Hotel

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1. Introduction

Dreamland Motel Islamabad is an elite and luxurious motel, located in the lush green area of Islamabad club road, besides the Rawal Lake of the city. This motel consists of 87 living rooms and has 120 employees. They provide their customers with numerous facilities that include rooms, family cottages, 24 hours restaurant, buffet, wedding halls, conference halls, seminar halls, board room and meeting halls.

2. History

This Motel was founded way back in 1987, by Mr. Salman Abbasi and right now it is owned by Mr. Suffiyan Siddiqui who is also the General Manager of this motel. This motel was at its peak in 1990s but after the death of its owner the downfall of this motel started due to the continuous change in leadership of this motel. Right now, the owner of the motel is trying his level best to refurnish the motel, to retain the lost glory that it attained way back in 1990’s. According to him 70% of the renovation has been completed and the rest would be completed soon.

3. Communication Audit

A Communications Audit is a systematic research method, which identified the strengths and weaknesses of businesses current internal and external communications. The communication methods that are being used in the Motel are Oral, Electronic and Written.

Oral Communication Method

Oral Communication is the process of delivering or sharing information through word of mouth.
Dreamland motel is using oral communication to deliver the information to the employees

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