1. Introduction
Dreamland Motel Islamabad is an elite and luxurious motel, located in the lush green area of Islamabad club road, besides the Rawal Lake of the city. This motel consists of 87 living rooms and has 120 employees. They provide their customers with numerous facilities that include rooms, family cottages, 24 hours restaurant, buffet, wedding halls, conference halls, seminar halls, board room and meeting halls.
2. History
This Motel was founded way back in 1987, by Mr. Salman Abbasi and right now it is owned by Mr. Suffiyan Siddiqui who is also the General Manager of this motel. This motel was at its peak in 1990s but after the death of its owner the downfall of this motel started due to the continuous change in leadership of this motel. Right now, the owner of the motel is trying his level best to refurnish the motel, to retain the lost glory that it attained way back in 1990’s. According to him 70% of the renovation has been completed and the rest would be completed soon.
3. Communication Audit
A Communications Audit is a systematic research method, which identified the strengths and weaknesses of businesses current internal and external communications. The communication methods that are being used in the Motel are Oral, Electronic and Written.
Oral Communication Method
Oral Communication is the process of delivering or sharing information through word of mouth.
Dreamland motel is using oral communication to deliver the information to the employees
Website enabled to interact with customers on live chat functionality and offered email confirmation, which increased savings in labor and postage costs.
In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.
Majestic hotel located in XYZ city offers breathtaking views of the sea perched on the shore of Indian ocean. Majestic hotel is a part of renowned hotel chain of Sri Lanka that has been a domestic market
Hotel chain Kempinski Hotels is one of the oldest owners of luxury hotels in Europe. The first property was acquired in 1897. Over the years, the company has become the most respectable , well –known all over the world. Over the years, Kempinski Hotels has built up a network of valuable key partners and is proud of its long-standing relationships with them. Each partner is a prestigious brand in their respective field of industry with a world-wide reputation. The Hotels are known with the fact that they satisfy the needs of the most sophisticated tourists. Being the oldest European luxury hotel group , it tends to give its guests an unforgettable journey , covered with flavor of Europe. They usually try find the special locations
Arthur Blank and Bernie Marcus develop the concept for The Home Depot in 1978. The “With help from investment banker Ken Langone and merchandising guru Pat Farrah, Marcus and Blank opened the first two Home Depot stores in Atlanta the following year. The 60,000-square-foot warehouses dwarfed the competition with more items than any other hardware store.” (The Home Depot Our History) Home Depot sells a huge assortment of building substances, domestic development merchandise and lawn and garden merchandise and offers a number of services. “Today, Home Depot is the world’s largest domestic improvement retailer with almost 400,000 orange-blooded associates and it operates via approximately 2,278 stores, such as 1,977 inside the U.S.A.,
The strategy of Cinemark is to expand its services as far as the company can by building new facilities, remodeling existing theaters and acquiring other theaters of the competence. That is how Cinemark becomes the largest movie theatre company in Brazil and Argentina and the third largest movie theatre company in the United States. The company operates in two segments which are united states and international. The second one operates principally in South American and Central America. According to the Form 10-k, the company has neither divisions by region nor divisions at all, yet the firm has a COO (Timothy warner) as it is indicate in the appendix. The company has around 16,500 employees in the United States., and just 22% of them are full-time employees and the 78% left are part-time employees. Cinemark also has a nearly 8,000 employees in its international markets in which 30% of them are full-time employees and approximately 70% of them are part-time employees.
Prices reflect the unique value of the brand to a certain extent. Brand positioning builds the unique brand image in the minds of consumers, so price setting and adjustments must adapt brand positioning, and brand positioning shows the brand’s unique value through price (Kotler, 2013, p. 215). For Qantas, the pricing strategy utilises a cost plus margin method of product pricing, offering lower pricing in accordance to the market demand. The number of travellers requiring Qantas services, prompt the airline to adjust pricing rates accordingly.
The Navarro family recently opened another Compadres, replacing the Dynasty Buffet at the Clearview Mall in Butler. The Navarro’s currently own five other locations throughout Ohio and Pennsylvania. They’re well known for the best authentic Mexican food with the finest ingredients available. Compadres has become exceptionally successful in their business so far at this new location.
“A communication audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and external communications.”
Having been in the hospitality business for more than 25 years, the Kimpton Hotels Corporation is a national and global company, which had been widely recognized all over as an industry leader in the boutique brand hotel with a tradition of innovative hospitality. According to the Kimpton Hotel Corporation, “Our mission is to be the best-loved hotel and restaurant company by our employees, guests, owners, and communities and to genuinely support our co-workers, provide heartfelt care and comfort for our guests, and deliver superior financial returns to our investors.” Being immensely focused on this mission, the hotel’s primary goal is to be the most preferred boutique hotel brand in the industry.
Abu Dhabi mall prides itself in providing an unrivaled shopping experience made of a wide and diversified offering in an extremely convenient set-up.
SWOT analysis is the necessary model to analyze your business. Petopia Hotel also uses this model to keep the hotel’s strengths, eliminate the weaknesses, realize the opportunities and prevent threats. In Petopia Hotel’s SWOT analysis includes the 5ps: product, people, place, promotion and price. We must study the SWOT carefully to reinforce our business in order to stand firmly in the best position, and to create our strong capability in overcoming our rivals. Moreover, we must carefully consider our weak points, and strive to cover all breakable issues. Our SWOT analysis will also help Petopia Hotel to predict the future, and prepare for all possibilities.
As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough
Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.