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Swot Analysis Of DunkinDonuts

Satisfactory Essays

Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts opened its doors in Quincy, Massachusetts. Their owner Bill Rosenberg created a franchise legacy in just five years. As time passed, Dunkin’ Donuts expanded more and more; they now have over 11,300 stores in more than 36 countries. DNKN is Dunkin’ Brands that include the Dunkin’ Donuts brand and their Baskin-Robbins brand as well. With this combination, one can say that Dunkin’ Brands have a lot to offer their customers, from coffee beans to specialty drinks, breakfast sandwiches, bagels, ice cream and more, (“About Us,” 2017).

Dunkin’ Donuts market position is very close to Starbucks, although it is behind it is not by much. Dunkin’ Donuts is continually innovating and changing to keep up …show more content…

slowly, (Hottovy, 2017). This may be a weakness for the company because of the larger expansion plan Starbucks has planned.

For the past few days, Dunkin’ Donuts has been in the news for the planned name change. According to USA Today, “CEO Nigel Travis said Thursday that the chain wants to remain the “No. 1 retailer of doughnuts,” (Pisani, 2017). Even though Dunkin’ Donuts wants to be a great seller of coffee and beverages, there are these factors they are considering. By taking away the doughnut variety, does not mean they’re taking them all away. They contribute this to make it easier on employees.

CONCLUSION AND RECOMMENDATIONS

These two companies are true competitors they have so many similarities, yet completely different brands. The two players control over half of the coffee market in the USA. Their approaches in the market are different, yet they remain profitable and relevant now. Both have their styles of marketing, DNKN is more traditional with TV ads, their coupons, and now their phone app. Starbucks, on the other hand, enjoys straight communication with their fans. Whether that is through social media, programs such as My Starbucks Idea, and of course the phone app.

All these factor into what company should our company invest in. The facts are seen above, and both companies do align with what a good investment is. Both are big companies, with stores all over the world, they clearly can compete, they’ve stayed

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