Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts opened its doors in Quincy, Massachusetts. Their owner Bill Rosenberg created a franchise legacy in just five years. As time passed, Dunkin’ Donuts expanded more and more; they now have over 11,300 stores in more than 36 countries. DNKN is Dunkin’ Brands that include the Dunkin’ Donuts brand and their Baskin-Robbins brand as well. With this combination, one can say that Dunkin’ Brands have a lot to offer their customers, from coffee beans to specialty drinks, breakfast sandwiches, bagels, ice cream and more, (“About Us,” 2017).
Dunkin’ Donuts market position is very close to Starbucks, although it is behind it is not by much. Dunkin’ Donuts is continually innovating and changing to keep up
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slowly, (Hottovy, 2017). This may be a weakness for the company because of the larger expansion plan Starbucks has planned.
For the past few days, Dunkin’ Donuts has been in the news for the planned name change. According to USA Today, “CEO Nigel Travis said Thursday that the chain wants to remain the “No. 1 retailer of doughnuts,” (Pisani, 2017). Even though Dunkin’ Donuts wants to be a great seller of coffee and beverages, there are these factors they are considering. By taking away the doughnut variety, does not mean they’re taking them all away. They contribute this to make it easier on employees.
CONCLUSION AND RECOMMENDATIONS
These two companies are true competitors they have so many similarities, yet completely different brands. The two players control over half of the coffee market in the USA. Their approaches in the market are different, yet they remain profitable and relevant now. Both have their styles of marketing, DNKN is more traditional with TV ads, their coupons, and now their phone app. Starbucks, on the other hand, enjoys straight communication with their fans. Whether that is through social media, programs such as My Starbucks Idea, and of course the phone app.
All these factor into what company should our company invest in. The facts are seen above, and both companies do align with what a good investment is. Both are big companies, with stores all over the world, they clearly can compete, they’ve stayed
As a district manager, many responsibilities come with the job. District management is responsible for virtually all the operations in the company with respect to the business goals that have been set out in the company plan. This is especially the case when the district assigned is a group of new area start-ups. District managers are responsible for the allocation of resources, hiring, training and managing teams. The roles of a district manager starting new Dunkin’ Donuts locations are no different yet they include the responsibility for a smooth start. These added responsibilities include job design,
If I was asked to pick either Dunkin’ Donuts or Starbucks, it would be impossible. There are certain factors that decide which company I will go with, too many to decide. It all depends on what mood I am in, what store is closest, and how much money I’m willing to spend. They both have equally good coffee and both built a good name for themselves. In the end you're ultimately just paying to advertise for the company because their label is all over the
Although the competition for Starbucks remains at an all-time high, they continue to have 32.8% of the market share. Starbucks has 23,043 stores both, licensed and company operated, worldwide. Their nearest competitor, according to Statista.com (2016) is Dunkin’ Donuts, with 10,858 stores worldwide, retaining 16.1% of the market share (“Starbucks Fiscal”, 2016).
Congratulations!!! The store owner of Dunkin Donuts has decided to open five new locations over the next two years. A new District Manager will be needed for these new locations and will present many new opportunities. The new district manager will be given complete control, authority, and responsibility to structure, staff and operate the five new locations. The new opportunities will be challenging, but it will also be rewarding. Seeing the new location grow into thriving businesses will show the store owner that he made a great discussion. Many key components will be among the challenges and will include job design, organizational design, recruiting strategy and methods, and training
No one wants to spend however amount of money on a cup of coffee for it to taste bad, when paying for coffee you would like to actually enjoy the coffee. Both locations Dunkin’ Donuts and Starbucks have a variety of flavors and options to choose from. In my opinion Dunkin’ Donuts has a very smooth coffee, as Starbucks coffee tends to be more “bold and harsh.” I personally feel that in all my trips to Starbucks, the coffee tends to taste burnt. I myself just do not enjoy that type of coffee, but if you are the type to drink bold and extremely strong coffee, Starbucks is the way to
Although the company is known for their coffee, they also drive a great portion of their revenue from baked good sales, which differs greatly from the Keurig Green Mountain strategy. Dunkin does compete against Dunkin intensely in the New England market, as both companies were founded and based in the area.
There are over 8,500 Dunkin Donuts restaurants across 41 states in America and over 11,300 worldwide (Dunkin Donuts). With so many locations it was easily accessible and convenient for my schedule. The
The market capital of Starbucks is 90.02 billion whereas Dunkin as market capital of 4.47 billion.So we
Dunkin’ Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts that was founded in 1950. At start, it was famous for its quick service food doughnut but now it has already been well known for its high quality coffee and quick customer service. It is one of the subsidiary companies with sister brand Baskin-Robbins under the franchiser Dunkin' Brands.
Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the
Dunkin also has salads and soups for its clients unlike Starbucks. The baked goods of Starbucks are cooked somewhere else and not in the shop whereas the entire bakery operations of Dunkin Donuts are handled in house only. Apparently, Starbucks products have a regional flavor to them whilst the same does not hold true with Dunkin Donuts. You would find Starbucks offering you entertainment accessories like CDs and books
Socio-Cultural- Due to the numerous cultures present in Dunkin' Donuts' target market, the company as a whole must be in continuous change in order to keep up with its consumers. Dunkin Donuts must keep in mind the age, income, occupation, and most importantly the lifestyles of their customers if they wish to succeed in such a competitive market. As an answer to this problem, the company has implemented several changes aimed at keeping and attracting a new customer base. Many restaurants are looking towards centralized kitchens to maximize space and reduce costs, consequently cutting product costs, thus saving the customer money. The
Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone.
Founded first as a restaurant called Open Kettle, it was later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy, Massachusetts. Dunkin Donuts has become most famous for its donuts over the years, as well as their coffee. They have approximately 3,000 restaurants in the US and around the world, and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”, and tops the lists of other noted industry websites and magazines. Recently, Dunkin Donuts has changed the way they want customers to think about them by incorporating the tag line “America Runs On Dunkin”, and adding new menu items, to their marketing
The company under analysis in this report is Dunkin Donuts. The brand of Dunkin Donuts originated in 1950 when Bill Rosenberg opened the very first outlet in Massachusetts, USA. Today Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day worldwide. It sells about 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast, sandwiches, subs and other baked goods. Dunkin Donuts is a subsidiary company of Dunkin Brands Inc that owns companies like Dunkin Donuts, Baskin Robins etc. Dunkin Donuts is a multinational company with its presence in more than 32 nations. By the end of 2011, there were 10,083 Dunkin' Donuts stores worldwide that included 7,015 franchised restaurants in the United States of America and 3,068 international outlets in more than 32 countries across the globe employing more than 9000 people. According to the financial report published by Dunkin Brands Inc, the parent company of Dunkin Donuts the net sales worldwide totaled up to $8.77 billion, up 5.2 percent from the previous year and the Net income for the year was $108.3 million, up 214.5 percent as reported by the company.