Swot Analysis Of Easyjet

To gain a competitive advantage, most companies tend to implement a brand strategy. What makes easyJet stand out amongst its competitors is their image of a low-budget airline and no-frills services; this brand strategy is simple but strong. EasyJets’ whole company is recognised by their unique orange logo, this color also forms part of the uniform worn by their staff, which in turn is a strong recognised tool by the consumers.

EasyJet was lunched in November 1995 with a fleet of two Boeing 737-300 aircraft flying from London to Glasgow and Scotland. Its mission was to offer low-cost airline service to the masses. This was successfully achieved by offering customers low fares with its no frill flights and adopting an efficiency-driven operational model; high brand awareness, maintaining a high level of customer satisfaction making it one of the leading low-cost airlines in Europe.

EasyJet’s business model aims at using their cost advantage and leading network positions in strong markets to convey point to point cheap fares and operational efficiency. It provides friendly services to customers and delivers market leading returns to shareholders, by sustaining a dominant European network at primary airports, with the main objective of making travel easy and affordable for customers. Despite the fact that, low priced airline model has been really favoured in recent years, there are still key issues identified with EasyJet’s business model which are; it’s cost base, limitation of airports and oil prices.

The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. easyJet undertook intensive research of a United States owned low-cost airline ‘Southwest Airline’. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. EasyJet was strategically located at London's Luton airport.

The company mostly focuses on direct selling as a key part of controlling cost. It has the company’s URL painted on both sides of the Jets in its trademark orange. Easy Jet bases its idea on the principle that the determining factor in air transport is price elasticity. Initially, airlines operated on the assumption that the number of passengers grows in line with the economy and cutting of conveyance fees will result to reduced revenue. Easy Jet operates on 125 routes from 39 European airports. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company).

The country has adopted several policies; they are conserving energy, the encouragement of better transportation, and the encouragement of recycling. The next thing that is important about Germany is its population. Germany is considered the second most populous nation according to the CIA World Factbook. They are second to Russia, which has the most populous nation in the world. With a population over eighty million people, it is no wonder that it is one of the most populous countries. According to the World Factbook, the median age of the people in Germany is around forty-six years of age, and having a birth rate of 8.47 births per 1,000 people, and a death rate of 11.42 per 1,000 people. Germany receives a lot of immigrants from surrounding countries. According to the textbook, “…a mass exodus of young people from Spain and Greece is presently taking place because the dismal economic situation in their home countries, with England and Germany reportedly the beneficiaries of this internal European migration” (p.366). The Schengen Agreement was put into place, because of the migration of many people to European countries. If a country is a part of the Schengen members, for instance Germany, any immigrant that enters one of their countries is able to move freely around Europe to any country a part of the Schengen Agreement. Now this agreement brings a lot of concerns to the people of these countries.

By reducing turnaround times to 30 minutes and below easyJet can achieve extra rotations on high frequency routes and maximise utilisation of its growing fleet. (See appendix Fig. 5). 'UK budget airline EasyJet PLC could announce a decision on its long-awaited order for 120 new planes by the end of this month, with both Boeing Co and rival Airbus still in the running, the German business daily Handelsblatt reported, citing various sources.,

Germany is a united European country after World war I and World war II, and this is due to the chancellors that have made it their plans to set aside their own German nationalism and attempted to create something that would not only benefit Germany but also as a whole continent. Chancellor Gustav Stresemann came into politics when he saw that he had a great leadership and understood that economics and politics go hand-to-hand. Yet, he opposed some proposals such as The Treaty of Versailles because it made Germany become a weak country. He did believe in discipline but saw the treaty as a threat of Germany policies and economics. Nonetheless, a plan that Gustav Stresemann thought that would help the Germans was the Dawes Plan that would

These policies, coupled with a period of global economic prosperity in the early 2000s, helped make Germany the economic powerhouse of Europe. Today, with Chancellor Angela Merkel (first elected in 2005) Germany remains the economic backbone of the European Union and is a major player internationally as a G7 country and a regular rotating member of the UN Security

TIMES magazine recently announced that Angela Merkel, Chancellor of Germany, the TIMES Person of the Year Award. Being a hard worker, Angela Merkel has helped Germany prosper in many aspects, including the capitalistic economy, which few countries ever achieve. Even though there are many reasons why people speculate that Germany is socialist, Germany is capitalistic because it follows the rules of being a capitalistic country, the government works like a normal capitalistic country would, and it

The Federal Republic of Germany is part of the EU (European Union). Its capital is the beautiful and globally famous city of Berlin. It is composed by the union of 16 individual states, where people have the freedom of religion, press and free market economy. Germany has a long history, this town, just as the majority of all the European towns, was established during the Roman Empire. More than 200 years ago, the north and west regions of Europe were filled with Germanic tribes, and even though Julio Caesar pushed the limits of the Roman Empire to the east of the Rhine river, the Romans were not able to conquered that region nor north Danube, which is now known today as the beautiful country of Germany. In 1949, the German Federal Republic became a constitutional, parliamentary democracy. Since its reunification in 1990, the country has been composed of 16 federal states.

Germany today is seen as successful, thriving and prospering nation with a strong economy putting it ahead of its European counterparts, one of which is the United Kingdom. Despite the challenging economic setting within the European Union, Germany continues to be one of the world’s most influential and dynamic economies. Business and investment freedom are robust. Long-term competitiveness and entrepreneurial growth are supported by openness to global commerce, well-protected property rights, and a sound business regulatory environment.

Easyjet Plc. was established in 1995 and has grown from flying from London Luton to Edinburgh and Glasgow to 2015 where Easy Jet now flies over 600 different routes and operates across over 30 countries. Easy jet expanded its business activities to include the sale of package holidays and hotel bookings.

“We would provide our brand and a little assistance in getting their airline set up,” said an EasyJet spokesman. The group would need to assess the potential risk to its brandname including safety and security risks.

Not too long ago Germany was a country that was slow growing and had high unemployment rates. It was not the powerhouse that people often associate it with being today. As of today many things on the continent begin and end with Germany as it has become looked at as the big brother. Since Germany has become a powerhouse in Europe many have blamed them for the economic turmoil that different countries are going through “German export performance and the sustained pressure for moderate wage increases