Swot Analysis Of Eco Car

They have specific qualities they search for in cars, like affordability, quality and durability. They are vey conscious about safety and low price, and don’t have brand loyalty.

Although BYD Electronics has expanded into Europe and India, BYD Auto has been concentrated on Chinese domestic market (See Exhibit 2: Corporate Organizational Structure). As a crucial corporate strategy, BYD auto is considering to promote its environmental friendly automobiles to the world.

The situational analysis is done to analyze the different environmental forces that can affect the sales and acceptability of the new product. In the later sections, the marketing objectives, the target segment for the new car, action programs, and marketing mix (product, price, promotion, and place) have been discussed in a view to set a roadmap for the company on how it can better market and sell its product to the most potential segment of the consumers. The marketing budget has been presented to give an estimate of the expenditures and expected revenues for the year. Finally, the ethical considerations for the marketing plan have been discussed which are also

The United States of America is one of the biggest automobile markets in the world. This trend has also created awareness for environmentalist to bring attention to rising level of pollution and emission within the cities and metropolis. As response, the U.S. Government is encouraging the automobile manufacturers to produce clean and renewable alternative vehicles that will drastically reduce pollution and emission. Subsequently, the automobile industry has witnessed a gradual introduction of environmental friendly vehicles that use clean and renewable energy to encourage less pollution and safer environment. The manufactures of these vehicles have introduced into the market three categories of electric passenger car

Cars come with wood accents to add a little bit of nature flavor to it. All the high end cars come with Leather seating which everyone likes. In certain Mercedes Benz car’s you can add a massage seat as a option. These car manufactures try everything they can to make the car your moving home. Cars have heated seats now to give you the relaxing time in winter. They also offer ventilated seats which is even better. Most car manufactures offer second row T.V. Those screens can be used to watch video or anything for a screen. Some SUV’s with 3rd rows also have a designated monitor for the third row seating passengers. Not a lot of car manufactures offer this but you can get heated seats for the third row if you add the option to. Push to start is a great feature that doesn't require your keys to start. As long as your keys are in the car or close to the car you can start the car with a push of a button. Some cars also have a feature where you can start your car from your key remote which is really helpful in the winter if your want to heat up your car. Another cool feature that some cars offer is Ambient lighting that flows throughout the car. The lights can help you find buttons or something that fell down on the ground easily. It lights up the car on the inside. Powered seats are seats that recline and decline with a push or hold of a button. Instead of pushing your whole seat to move your seat back and

The impact of technology affects the market because people are shifting towards the purchase of environmentally friendly cars. The business level strategy at Honda is in line with its enterprise and corporate strategy. In the motorcycle industry, the corporation is striving to build its products and services very close to its customers in a total of 21 plants that are spread across 21 countries (Hu, B.2013).  The corporation also conducts Research and Development (R&D) in a total of six countries. The research and development system is tailored in its approach to producing products and services that are durable and reliable at the same time (Hu, B.2013).  The focus of the Honda foundation is to have three main dimensions; social, economic and environmental issues. Environmental regulations Honda conducts its businesses in Japan and throughout the world (including North America, Europe, and Asia). A continued economic slowdown, recession and the sustained loss of consumer confidence in these markets, which may be caused by rising fuel prices or other factors, could trigger a decline in demand for automobiles, motorcycles and power products that may adversely affect Honda ‘s results of operations (Hu, B.2013).  Regulations regarding vehicle emission levels, fuel economy, noise, safety and noxious substances, as well as levels of pollutants from production plants, are extensive

One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).

What features listed below of AA car(s) that is owned by yourself with which you are least satisfied (you could choose more than one)a. Design

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

The first example, they highlighted that the “advanced design, engineering, and technology” made a significant role on the past successes. Thus, they are sustaining on this approach for further successes by continuing investment on the up-to-date knowledge which will be implemented into the entire processes in order to enhancing their capabilities and experiences. Specifically, to produce specialized vehicles have highest performance, minimal impact on the environment, and crossing the limits of their customers’ expectations in term of unique design and competitive

· New car models and designs are being introduced each year. If Holden can focus on fulfilling; customer preferences, wants and needs with a variety of variable options.

This car is also preferred as the initial cost is within my budget price and the fuel economy is efficient. This car provides running costs savings and is also equipped with many comfort features such as extra boot space, and a reverse camera, which further entices my decision to purchase the vehicle. (Subaru, 2015)

You partner with a major Indian small car manufacturer such as Tata or Bajaj to take its people’s car frame and mechanics and convert it to electrical power ($5,000 at retail), make it super safe and add commuting delights ($1,500 at retail), give it super

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to

The main strength of the Geely Automotive Holdings, Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess, Lumpkin, and Eisner, 2010). These schools allow them to make improvements pertaining to gas efficiency (a huge competitive advantage in the U.S. and European markets), the meeting of EPA standards, design innovation, as well as feature innovations. These are all important things to consider for any company in the automotive