Emirates Marketing Strategy

Delta’s Management team is seeking to strengthen the company’s market and financial position by proposing to acquire American Airlines. An assessment of American Airlines business operations, its resources and environment will identify the company’s operational and financial strengths, weaknesses, possible opportunities and threats. This will enable Delta to recognize the best strategy to create the most effective synergy for this acquisition. Evaluating the SWOT analysis on American Airlines is a core requirement and a key step to assessing the feasibility of the acquisition; detecting its operational and financial factors could have a profound effect that can assist Delta in determining the strategic direction that would be advantageous to the company.

| Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow

One reason for their success is because of the commitment of the mission statement that is that the company is dedicated to the highest quality of customer service delivered with a sense of warmth, friendless, sense of individual pride and company spirit. Their low, discount air fares and bags fly, free the point to point services, and the strong fleet base which

Emirates spend millions dollar on fuel each year, so of course they are control the development of biofuel technology with great interest. They are looking for a development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. Moreover internet is recently growth globally and especially in UAE, therefor emirates airline provide an online service to get competitive advantages. Also emirates airline they uses their technology in-flight entertainment service, In-Flight Communication Services and advancement in logistics technology to expand their

Having been founded on May 30th 1924 Delta airlines is one of the only 4 legacy carriers still left in the aviation industry since the 1978 airline deregulation act. It is a major United States airline and its headquarters are in Atlanta, Georgia. Delta airlines operates 5,000 flights every day of which are both domestic and international. Delta airlines hub is located at Hartsfield-Jackson Atlanta international airport which is considered the worlds busiest airport in accordance with passenger traffic which accumulates to over 91 million passengers per year. Its fleet consists of 722 airplanes and its

| Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow

Our Parent company’s vision states “A commitment to excellence, creativity and innovation. Our executive team's vision and strategic direction deliver stories, characters and experiences that are welcomed into the hearts

1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide?

US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from

Emirates Airline: Emirates is an air company established in Dubai, United Arab Emirates. The Emirates airline is a branch of The Emirates Group, which is completely held by the administration of Dubai's Investment Corporation of Dubai, His Highness Sheikh Ahmed bin Saeed Al-Maktoum is the Chairman and Main Policymaking of Emirates Airline & Group.

Qatar Airline’s goal is making the airline become the customer’s choice, offering the flight that customers want, and flying to the destination the

Even though it may not reduce cost as much, advance technology does improve Emirates operations. After much innovations of 21st century technology, Emirates establish its first A380 airbus fleet in 2010 and still expanding. Not only it accommodate a huge number of passengers, the plane, but it also uses Biofuel and quieter noise volume with thrust reversal engines, giving its passengers great flight experience.

Singapore Airlines has a vision not only to be an excellent Airline, not only to be an excellent work place to its employees, but also to be an outstanding corporate citizen of the world. With that aim in mind, SIA has made many commitments to the arts and education, to our communities, and the health and welfare of our country’s citizens, and those in countries SIA fly to. With this goal in mind, SIA also has made a strong commitment to preserving the environment – and a world for future generations.

Like any organization, Emirates Airline’s business objective is to grow and operate profitably in a mid to up- size market with a whole range of travel products and services which are aligned to Emirates Groups value of choice, competitiveness, quality, service delivery and return on investments by offering finest selection of worldwide destinations, based on and complementing the Emirates network which are customized according to travelers need (Kotler, 1997).

A small desert village that resides next to the Arabian Gulf, Dubai has established its footprint in the global world competing with renowned cities such as London, New York, Frankfort, and Hong Kong. In a span of 10 years, Dubai had built the tallest building in the world, the first luxurious seven-star hotel in the world, and the largest man-made island and is building more amazing projects. Furthermore, Emirates Airlines became one of the top brands in the world with its outstanding quality of services and its vast and new fleet of planes flying over 40 million passengers to every possible destination in the world. The success of Dubai’s brand can be attributed to its astonishing leader Sheikh Mohammed Bin Rashid Al-Maktoum. Through his vision and his leadership style, Dubai emerged from a depleting oil reserves state, withstood the economic recessions in 2001 and 2008 and excelled globally by completing their massive projects and challenging many more complex projects such as the Mall of the World. Which is going to be the biggest mall in the globe, and Expo 2020 as the first city in the MENA region to host this event.