Swot Analysis Of Estee Lauder

Lack of brand awareness by public who have never used this type of service before

Allround has many advantages over its competition in the industry, including higher brand awareness, highest market share, lower fixed costs, and a relatively high conversion ratio. A market survey detailed in Exhibit 1.5 of the case shows that the Allround Brand has brand

because I would be searching for talent I would basically attend bars, clubs, and shows on my own time. Ultimately, Too Faced Cosmetics appeals to me the most.

Over the last several years, the total number of skin cancer (melanoma) cases in Australia has been rising dramatically. Evidence of this can be seen with statistics provided by the Cancer Council of Australia. They determined that melanoma is most common form of cancer for individuals between the ages of 15 and 44 years of age. To make matters worse over 1 million people are screened for this disease every single year. This is illustrating how some kind of increased protection is required to protect consumers against the sun's ultra violet rays. ("Skin Cancer Facts and Figures," 2012)

It is known to be true that the best endorsements achieve a deriving ideas, style and taste between the product and the celebrity. Giving a brand an appearance is more than just a marketing strategy to increase sales; it is a decision that can change the outcome of the brand for the

There are many retail giants that have had an active presence on the market for sometime. A few that come to mind are JCPenny, Macy’s and Nordstorm’s. However, one major retail chain that has spread across the country was started right here in the state of Arkansas. Dillard’s first department store was opened in 1938 in Nashville, Arkansas by its founder William Dillard. Since its inauguration, Dillard’s has turned into one of the more prominent retailers in the United States. With an ever growing market base and clientele, Dillard’s has seen successful since the early 1950s. This success, however, leaves people with a few questions about the Arkansas native retail giant. What does Dillard’s current market look like? How does Dillard’s compare

* Retail Company is growing- its direct-to-consumer business grew from 8%-11%, went from 155 stores before 2012 to over 200 today.

Unmatched product and brand portfolio. Nestle offers one of the widest portfolio of food and beverages products in its sector. Nestle earns more than $1 billion revenues annually because of its widest portfolio. With more than 8,000 products it is very difficult for any other corporate to compete against Nestlé.

The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.

Most people think of Estee Lauder as just a brand, but she is also a successful businesswoman. She went from dirt poor to the richest self made women in the world. (“Estee Lauder” bio) Estee Lauder was important to the growth of the cosmetics realm and has revolutionized and shaped the cosmetics industry not only with her progression from a small town girl to a cosmetic titan, but also with her hopes to give the gift of beauty, simplicity, and cost efficiency simultaneously. Josephine Esther Mentzer was born July 1, 1908 in Queens, New York to two european immigrants, Rose Schotz Rosenthal Mentzer and Max Mentzer.(Israel 8, “Estee Lauder” bio)

Currently, the business has not ventured in the cosmetic market of London and Canada. Canada and London provide an opportunity for the company to expand its market through its international entry strategy of retailing and B2C framework. The SWOT analysis of the company shows a wide range of strengths and opportunities for the company’s future success such as market gap (London and Canada), Globalization, technology and good customer relation (BBB accreditation). The company demonstrates high capability of sustenance and survival through retailing, personal selling, E-commerce, E-marketing, Fashion Collaboration and other B2B platforms.

Every business has its strength, weakness, opportunities and threats. These days most of the businesses do SWOT analysis for improvement. I work at a leading pharmacy in Newark, so I decided to do a SWOT analysis on it. This pharmacy started business in 2012. I chose this business because it is the ideal business to do the SWOT analysis on, as it has its advantages and disadvantages. The SWOT analysis allowed me to find all the flaws as well as advantages of the pharmacy as well as ways to improve and to protect it from threats. If a business has many weaknesses, the SWOT analysis can help the workers and owners of the business become aware of it and can allow them to improve the business. So no harm or disadvantages come from doing the SWOT analysis.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

LVMH’s brand portfolio is a catalogue of the finest things money can buy. Arnault said, “A Star brand is timeless, modern, fast growing and highly profitable.”[iii] LVMH has positioned its brands strongly in the luxury segment offering more than 50 different brands under their five core competencies. LVMH has been successful through all of their various brands in their portfolio giving them each their independence and creativity. “LVMH is well known for leaving much operational and marketing freedom to the various brands it owns.”[iv] “LVMH has done an excellent job of brand positioning, says Ben Cavender, senior analyst at China Market Research Group. It has succeeded in securing the particularly enviable position of gaining a following among the top percentage of China’s wealthy. As the financial crisis stretches on, LVMH customers in China still have money to spend.[v] “LVMH’s brand imaging, which relies heavily on pushing its European heritage, is so successful that it has benefited other brands by proxy, says Paul French, one of the founders of Access Asia, a group dedicated to tracking regional consumer and marketing trends. “Everyone hangs on the coattails of Louis Vuitton’s brand imaging in China.”[vi]

The last problem we highlighted concerns how to increase the number of customers in the mainland China market . First, we believe that the most relevant issue is a survey amongst customers on the Shanghai Tang brand perception and the 5 luxury brands in their top-of-mind, in order to analyze the competitors that the company has to face in the future.