Swot Analysis Of Food Industry

The brand elements that would be most useful for differentiating the product of Tyson Foods from their competition are memorable, meaningful and transferable brand elements. Utilizing the brand elements of memorable and meaningful will build the brand of Tyson Foods. This brand element will convey a uniform quality, credibility and experience of Tyson Foods (Goodson, 2012). This will add value to the company because Tyson Foods is well known and they are more than just a product and name in the poultry industry. The brand element transferable will help leverage and preserve brand equality against challenges from Tyson Food competitors (Kotler & Keller, 2012). The brand element transferable is a defensive brand element choice criteria. Appropriating the transferable brand element will employ a defensive role in the brand elements. This should maintain the equity of the brand and preserve the brand in the face of various opportunities and constraints (Francis, 2010). This section will provide an elaboration of the brand elements memorable, meaningful and transferable and why using them will differentiate the product of Tyson Foods from their competition.

The issue that will be addressed in this plan is on more effective ways to reach the target market. The Cheesecake Factory already have a strong presence in the USA. In the year 2011, The Cheesecake Factory expanded its operations to the Middle East and opened its first restaurant out of USA at The Dubai Mall. By the year 2015, the company had eight restaurants in the Middle East. Now the goal is to focus on how to establish a more dominant presence international such as their competitors, for instance, McDonald’s.

Gesparro A, Newman J. Whole Foods Aims for Younger Shoppers with New Stores. The Wall Street Journal. May 7, 2015. http://www.wsj.com/articles/whole-foods-to-launch-new-outlets-1431041549. Accessed October 4, 2016.

advice or general information: The company need to have more experience than the customers to provide advice about the product and some general information about the products. This will allow the customers to understand the quality and efficiency of the product more clearly. Besides that, the advice and general information are important to prevent the customers from using the wrong method.

industrial trends: nowadays more and more customers prefer the food to be made with all natural ingredients, no artificial colors, no chemical additions and they want to know the detailed composition of the production process. These factors are relevant to the restaurant business operation process as they impact on the production and marketing strategies used in the future.

McDonald's is a fast food restaurant which has over 36,000 stores across the world. As a leading fast food restaurant chain in the world, they serve 68 million customers each day. The company provides a wide range of fast foods, servings to nearly all types of people.

The food market and the grocery store industry compose the largest retail channel network in the United States. The U.S. supermarket industry includes warehouse grocery stores, supercenters, conventional supermarkets, military commissaries, and limited-assortment and natural/gourmet-positioned supermarkets. The US supermarket industry had approximately 600.31 billion USD in sales in the year 2016, a 2% increase compared to the previous year. The US supermarket industry has become mature and has established enormous players that dominate the market. In recent days, the industry stands dominated by organic and natural products.

Nestlé is decentralized and is organized in a matrix structure. Branches of the organization are given a relatively high degree of autonomy in running daily operations, while major strategy decisions are made at headquarters. The company operates six segments: Zone Europe; Zone Americas; Zone Asia, Oceania, and Africa; Nestlé Waters, Nestlé Nutrition, and Other. The responsibility for making operational decisions are left to local divisions of the company. Nestlé has a board of directors and a chief executive. Nestlé’s management is divided into three levels – top-level, mid-level, and lower-level.

Whole Foods Market® is the world’s leading food market chain of natural and organic foods, with 193 stores in thirty-one states, Canada and the United Kingdom. Originally established in Austin, Texas in 1980. They own and operate many subsidiaries. Allegro Coffee Company was formed in 1977 and purchased by Whole Foods Market in 1997, currently acting as their coffee roasting and distribution center. Acquired in 1996, Pigeon Cove is Whole Foods’ seafood processing facility, the sole food market to own and operate a waterfront seafood facility. Two other subsidiaries are Produce Field Inspection Office and Select Fish, which is Whole Foods’ West Coast seafood processing facility acquired in 2003. In addition, the company has eight distribution centers, seven regional bake houses and four commissaries (Pearce & Robinson, 2013).

In Malaysia, modern classic bakery has experienced a rapid growth. People who are searching for the desserts or cakes have increased form year to year. Therefore, this trend may give Friendship Bakery to have an opportunity to achieve the company goals. Friendship Bakery allocates at Gong Badak, Kuala Terengganu. In order to achieve the company objective, we need to do some researches on the marketplace so that we can detect the target market:

Capilano Honey Limited(CZZ) is the largest honey manufacturers in Australia.Freedom Foods Group Limited (FNP) engaged in sourcing, manufacturing, selling, marketing, and distributing specialty cereal and snacks in Australia and internationally.

Amazon.com has a responsibility to manage its operations for the benefit of its stakeholders. Stakeholders comprise not only the shareholders of the stock of the company, but also the employees, customers, suppliers, trade associations, and community. The decisions made by amazon.com may be influenced by the government, activist groups, and the media, all who have their own agendas and duties to the people they serve (Kimmich, 2012). Each stakeholder has a link with Amazon.com and this association is the source of the stakeholder’s power to affect the decisions of Amazon.com. The distributed business model of the company ensures that no stakeholder has a level of importance that could singly change the direction of the company, but the way that the mass of web users, media, and governments interpret their activity could influence the company’s objectives (Schmitz and ILO, 2005).

-Centralized Distribution - often used from the business which requires offsite food production like schools, hospitals, busy hotels or restaurants and others. There is a dish specification for every meal which is produced. The food is prepared than blast chilled using the same method like in Cook Freeze, but away in Central Production Unit.

During this task, I presented few examples of how McDonald’s use marketing strategies to control the macroenvironment factors. I tried to show how these marketing strategies helps McDonald’s to remain a leader in this industry and control the market’s share at a global level.

It must be easy to receive commodities from the suppliers, throw out garbage, water supply, cleaning etc.