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Swot Analysis Of Ford Motor Company

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Introduction
The automotive industry is capital-intensive and Ford is no exception. When it needs extra cash and liquidity Ford taps the debt-markets. Automobile companies also need funding for their credit subsidiaries in order to offer financing to car buyers and leasers. Investors purchase bonds of a company and are referred to as debt-holders of the company. Should a company go bankrupt, these debt-holders then enjoy precedence over shareholders because the company must honor its debt before paying its shareholders. Although bond prices are highly dependent on interest rates, many people still consider bonds somewhat more secure than stocks, although this does not always hold true. Currently, two Ford companies issue stock – Ford …show more content…

Bond Weaknesses
• The cyclical nature of the automotive industry continues to present challenges to Ford.
• Should gas prices increase, sales of Ford’s popular F-Series and SUVs could see a decrease.
• Competition will continue to remain intense. There will be pressure as competing automobile manufactures offer incentives that lower vehicle prices in order to get them sold.
• There are new competitors in the electric, autonomous, and mobility markets.

Methods of Raising Capital
Ford has found innovative ways to raise new capital not only for restructuring and for expansion, but to fund its research and development in the emerging electric and autonomous vehicles markets as well as mobility services.
• Bonds are generally made to large organizations. It is an enormous loan, typically funded by a number of sources. The borrower promised to repay the bond at an agreed upon date (maturity of the bond). In the interim, the corporation makes interest payments to the bondholder(s). Bonds are desirable because the interest is extremely low compared to other forms of borrowing and the interest paid is a tax-deductible business expense. o Ford has issued bonds, which are a written promise to repay a specific amount of money at a specified date in the future. In 2013, Ford sold $2 billion in 4.75% 30-year bonds to fund its worldwide pension plans, which were facing a serious shortfall.
• Stock represents ownership in an

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