Ford's Differentiation Strategy Essay

Differentiation strategy is generally reserved for companies with a clear competitive advantage. Companies such as Mercedes and Apple employ this strategy. Differentiation strategy is demonstrated when a company provides value to customers through unique unique features and characteristics of a company's products rather than by the lowest price (Open Learning World 2010).

It has a stable position in the American auto markets because it focuses on making vehicles of high quality. In 2006, the former CEO Alan Muley decided to put a strategy in place to focus on top of the line vehicles, an improved fuel efficiency, and a more affordable cost. They also have majorly decreased their debt and payments from pension. By doing so, the company was able to succeed in achieving investment standards from various agencies of ratings. Another strength is that people are extremely loyal to the Ford company. They have the most customers who are returning to purchase more products than any other motor vehicle company, as stated in the IHS automotive analysis of the registration of newly owned vehicles in 2014. For consecutive years they have received the highest honors for total loyalty to a manufacturer. Their credit constantly puts them at an advantage. In 2014, it generated $1.9 billion of profit pre-tax. They concluded with $1.7 billion of it as their net-income. This was a major portion of Ford's tax profits and net

Business 's are the most crucial factor to the Australian economy. Without them, the economy would not be. Their core purpose is to meet the ever-growing demands of consumers, both nationally and internationally, through the production of goods and services. The business this report will be focusing on, which not only operates in Australia but in various countries around the world, most notably; New Zealand, however, also with a slowly expanding market-share in both Asia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia.

Good evaluation of a SWOT-Analysis. I liked how you included the various stakeholders involved with developing a successful SWOT-Analysis. Van Wijngaarden, Scholten, and Van Wijk (2012) explain for SWOT-Analysis to prove meaningful throughout an organization, it is important for various stakeholders to be part of the brainstorming process when developing the components of a SWOT-Analysis. Therefore, if only health care managers or physicians are part of the SWOT-Analysis creation, then important information might be missed that is crucial to the successful implementation of a new project.

General Motors is an inescapable organization in the United States that contributes heavily to the wealth of the U.S economy. Well known for the assembling of auto parts, trucks and cars also Finance and insurance is one of the occupied areas of general motors. Considering their SWOT analysis is very essential to identify its Strengths, Weaknesses, Opportunities and Threats for a continuous growth.

Ford Motor Company has tough competition with European and Japanese manufacturers, therefore the company did not respond well and suffered

A differentiation-based strategy is defined as a plan of action designed to provide a product or service with unique attributes that are valued by customers. In Perkins’ business design of High West Distillery, he chose to adopt a differentiation-based strategy for his brand. He is attempting to capture the market niche for super-premium whiskey connoisseurs as well as the rookies.

In differentiation strategies, the emphasis is on creating value through sustainable uniqueness. This can be achieved through product innovations, superior quality, or superior service, which is then sustained and leveraged through creative advertising; brand-building and strong supply chain relationships. Another requirement for a successful differentiation strategy is that customers must be willing to pay more for the uniqueness of a product or service than the firm paid to create it. A differentiation strategy will lead to higher firm performance only if buyers value the attributes that make a product or service unique enough to pay a higher price for it or if they choose to buy from that firm preferentially. If

Today’s businesses end up working in a situation that is changing quicker than before. The process of analysing the issues and changing the techniques within the business is known as SWOT analysis.

Today automobile industry is recognized at global level. For every automobile company it is important to enter into foreign market because of increase in competition if companies will not expand their market they can face a huge loss and every company wants to grow and wants to be recognized all over the world. For example if manufacturers such as Ford, Toyota or Volkswagen expanded their market for growth if such manufacturers had still been dealing in their own country they wouldn’t have been able to generate good profit. And competing globally also helps company to learn new technologies and ideas. Therefore it is important for such automobile companies to grow globally for long term success and competitive advantage.

Political: The political factors are those who affect the business to give you opportunities or threats. The legal regulations and security measures formulated by the governments to control the automobile industry performances.

Differentiation: In Differentiation strategy, a company ‘s goal is to create uniquely desirable products and service, that are different and more attractive than their competitors. It is rewarded for its uniqueness with a premium price.

Ford strategy is serving customers in markets with a family of best in class vehicles from small, medium, and large cars, utilities and trucks. Each vehicle delivers high quality, fuel efficiency, safety, smart design and value to bring profitable

The main strength of the Geely Automotive Holdings, Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess, Lumpkin, and Eisner, 2010). These schools allow them to make improvements pertaining to gas efficiency (a huge competitive advantage in the U.S. and European markets), the meeting of EPA standards, design innovation, as well as feature innovations. These are all important things to consider for any company in the automotive

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.