Swot Analysis Of Glade

makes them add value to reputation of their brand. Their main strength is an ingenious

A. Chanel No. 5 is one of the most prestigious scents in the world (J. Baughman (Ed.), 2001)

This leads into the next issue their organization faces, which is their lack of informing the consumers of their product benefits. The Fantastik cleaners are the only ones on the market that are 100% safe for the environment. With such a competitive advantage over their competitors, they have to be able to bridge this communication gap they currently have with consumers, because many of them are unaware of Fantastik’s triple bottom line goals. In order to help build brand awareness, they have to advertise more to their target segments. But one of the issues is Fantastik’s advertising budget has decreased from $1,375,000 in 2005 to $825,000 in 2006. Fantastik also has the problem of lacking diversity in their product line. Although they have five different cleaners, all of them are fairly similar and many consumers would not be able to tell their differences other than the price.

This study speaks about whether or not an alerting odor, such as peppermint, can affect attention and working memory. Research has been completed previously on the influences of odorants on cognitive functioning, physiology, behavior, and mood. From earlier research, it was resulted that a person’s atmosphere was affected in either a positive or negative way; depending on the type of smell they inhaled. If a participant smelled an unpleasant smell, it was determined that the person would have a negative change in their mood; when the participant would inhale a positive smell, their mood would change positively.

Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent, Balenciaga …). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter & Gamble, Unilever…). These

The setting of the commercial starts off with the shower running and the attractive male in a towel and turns into this paradise- like setting. This setting provides an ideal setting to match the character within the commercial. The focus of the commercial comes to be on the male. The background scenery is neutral in both settings. When the male presents the Old Spice bottle, it is a splash of color and the viewers’ eyes tend to be attracted more toward the bottle. The bottle draws attention away from the male and the background setting. This use of product placement and color contrast brought the bottle to be the center of attention of the commercial. The colors in the advertisement tend to be the same, but with the presentation of the bottle, the viewers’ eyes are opened. This draws a parallel to the use of the old Spice and the “out of the world feeling” it produces.

The high quality of their products and at the same time the great variety of them was the key to their great success around the world. Offering the same but in different countries, by just using distinct names.

Johnson and Johnson was founded in 1886 by Brothers Robert and James Johnson, and is headquartered since then in New Brunswick. It started as a simple Surgical Dressing company, but is now renowned for its diversity and its clean Judiciary aspects. Its products range from

The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.

Scent was also an important factor of beauty. Women who smelled good were presumed to be healthy. Due to the stench of many of the ingredients used in cosmetics at the time, women often drenched themselves in copious amounts of perfume.

Company conducted a survey in order to determine the segmentation of people who would like to prefer fragrance and moisturizing cream in the skin care products they use.

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

All of the ingredients were of the highest quality and freshness. To ensure this, the parent company came up rigorous standards for product uniformity and quality, which were to be met by all of their suppliers regardless of the region.

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

Also for the scent, refer to our respondent Stacy descript “Once, I was obsessed by the odor of Jasmine candle place in the IKEA and, you know buy a package which I do not planned to before shopping .“ Fragrance does have it function and appeal to customer and influence their buying decision.