Swot Analysis Of Gucci

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INRODUCTION: • Gucci is an Italian style and leather goods brand, portion of the Gucci Group that is owned by French firm Kering. • Gucci is one of the largest selling brands from Italy. • Designs, manufactures and distributes exceedingly desirable products. • Gucci is one of the well-situated manufacturers of high-end leather goods, shoe, clothing, and supplementary style products. • Gucci embodies all characteristics, producing exquisitely crafted luxury goods alongside a methodically present sensibility. • It is known for a seductive, high-fashion brand. • The Gucci target group is the affluent middle to upper classes. • Brand worth stands at USD 9.4 Billion in 2012 as contrasted to the average brand worth of the luxury marketplace .i.e. USD 7.8 Billion. • Product includes men’s wear, women wear, handbags, belts, wallets, shoe watches, jewelry, sunglasses, scarves, ties etc. The canvas of the handbags is distinguished by a signature G-G signal joined alongside prominent red & green band. PROMOTIONAL TECHNIQUES: Gucci is one of the high end luxury brand that retail to high-end…show more content…
Gucci tries its best to use all the certain promotional techniques to promote its products to its consumers. In resemblances to AIDA (Attention, Interest, Desire & Action) Gucci uses text for further grip devotion, enticing the reader to continue reading in examine of further material. It even present shocking fact or statistic about the products. It raise customer interest by focusing on and demonstrating advantages. Other way in which Gucci attract the audience is giving out discount offers, special offers, free gift e t c... I personally suggest besides concentrating on any other brand one should have a look at the Gucci’s product as it gives top class leather goods with update fashion and satisfy once need in accordance to the

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