Honda Motor Company: One Of The Best Car Companies In The World

Honda Motor Co., Ltd, integrated on24th of September, 1946, expands, manufactures and manufactures a diversity of motor products, ranging from small universal reason engines and scooters to area of expertise sports cars. The Company’s business sections are the motorcycle business, automobile business, economic services business, and power product and other businesses. Honda performs its operations in Japan and all-inclusive, as well as North America, Europe and Asia. On 22th March, 2011, the Company completed the selling of its whole bet in Hero Honda Motors Limited to Bahadur Chand Investments Pvt. Ltd. and Hero Investments Pvt. Ltd. In August 2012, the company acquired Usha International Ltd.

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

SWOT Analysis is a tactical method used to verify any company’s or any firm’s strengths, weaknesses, opportunities and threats. A company should use SWOT analysis to assess and make precise decisions in regards to the company’s growth and success and future development. The company’s Strengths are the internal characteristics that help it to run successfully and have an advantage over their competition and accelerate the company in reaching its goals and objectives. The weaknesses of the company are the internal issues that can enhance limitations and developmental challenges that could obstruct an organization from accomplishing its goals. Opportunities are the external factors that a company can use and gain a define lead to developing growth and increase its profits and revenue. Threats are the current and emerging external elements in the company’s environment that can create challenges for the company to be successful in attaining its goals and objectives and hindering the company’s performance.

Suppliers are able to be involved in the product development to some degree. Different from others which control everything during purchasing and the suppliers are just responsible for supplying products as what is in the contract, Honda’s suppliers are able to offer advice about enhancing the efficiency which facilitate the cooperation as well as the products. In other words, Honda and its suppliers are mutually-beneficial cooperation rather than Honda just relies on suppliers.

In the same respect, the company recalled 1,059,824 vehicles and SUVs in 2013 and this mainly affected its models that had been released between 2007 and 2011 due to repair problems that raised the risk of crashing. The company also recalled 186,254 Elantra vehicles manufactured between 2011 and 2013 within the same year.

Due to increased interest from consumers into more fuel efficient and lower pollution cars, honda can use it's strength in high R&D to develop these kind of cars to suit consumers needs.

India is a developing country and is have lot of population with middle and lower middle class. Two -wheeler is most affordable vehicle for personnel ownership. Many couples with kids travel in single two wheeler. It was Ratan Tata’s dream to have a car, which these families can afford [3].

Honda Motor Co., Ltd. is one of the leading manufacturers of automobiles and motorcycles in the world. The company also provides financial services, power products, and other products and services. It primarily operates in North America, Asia, and Europe. Honda is headquartered in Tokyo, Japan and employed 190,338 people as of March 31, 2013 (Honda²).

Honda has earned a reputation of being a reliable, affordable and modern producer of automobiles since its developments. “[Honda] is also the eighth biggest automobile manufacturer in the world, an industry into which it had a very late entry. In 2012, Honda had more than $99 billion in revenues out of which $3 was the yearly profit” (“Honda”, n.d.). Honda generates its revenues by producing a wide range of products, and allows more options for consumers to choose from. Additionally, “it has more than 175,000 employees located in various parts of the World” (“Honda”, n.d.). Honda began as a small business and had a team of twelve employees and producers. In present day, Honda has improved the labor force and employed over 175,000 employees, which greatly exceeds the original employee amount. Lastly, Honda has shown its progression in variability and number of products, “as of 2013 it has released more than thirty models of cars bettering its performance year after year” (“Honda”, n.d.). This shows continuous growth for Honda, and conveys a factor of the company’s success.

Honda Motor Company is a Japanese manufacturing company primarily involved in the manufacture of motor cycles and motor vehicles. It is currently the world’s leading motor cycle manufacturer in the world, a position it has held since 1959 and the world’s sixth largest vehicle manufacturer in terms of volume; being Japan’s second largest vehicle manufacturer and the fourth largest in America. Some of its other products include power products and engines. The firm also produces lawn mowers, solar panels as well as aircraft and robots.

Robert Carlson, Vice President of Global Marketing and member of the Board has provided some information that will be used in this analysis. Robert has been with the Siemon Company for over twenty-five years, reports directly to Carl N. Siemon, the President of the company and is directly involved in strategic planning for the organization

The main purpose of this research dissertation is to analyse brand perception on customers and their buying behaviour within automobile industry. Brand perception is notably related with the experiences of customers related with the product, service or company which produce and deliver the product or service (Kervyn, Fiske & Malone, 2012). In other words, brand perception can be shaped through the practical experiences such as: speed, quality, reliability and availability, along with the emotional experiences such as: good feeling, improvement of performance at home or at job or making life more easy and happy. Customers associate these practical and emotional experiences with the

Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are

Honda Motor Corporation limited is a Japanese public Multinational Company headquartered in Tokyo, Japan. It is well known for manufacturing motorcycles, automobiles, power products and financial services. The company is world’s largest motorcycle manufacturers and one of the top ten automakers. The company has a network of 365 subsidiaries and 83 affiliates. Honda has thirty-five assembly plants across the world. Out of which seven are in North America, four in South America, fifteen plants in Asia/Oceania, seven in china, five in Europe/Middle East/Africa and nine in Japan. (Honda, n.d.)

In her interview she states that nowadays companies consider the vehicle design to be the essence of the brand’s personality and stress their attention on it. Top Management of Automotive Companies understand that the design has a great influence on the perceived quality of the product, i.e. whether the customer will or will not love the car at a first glance. Anne, as all other authors, states that brand management should not be narrowed into a certain department and that every department of a company makes its own contribution to the development of the brand, starting from marketing and finishing with the delivery service. Her opinion is absolutely the same with the opinion of Philip Kotler in his book “Marketing Insights”. Besides that, similarly to Ms. Asensio he considers that: “great brands present emotional benefits, not just rational benefits”[7].