SWOT Analysis of Hotel Monaco, Philadelphia
Strategic Marketing in Hospitality Management (HT 606-A)
Professor Shiang-Lih Chen McCain
Having been in the hospitality business for more than 25 years, the Kimpton Hotels Corporation is a national and global company, which had been widely recognized all over as an industry leader in the boutique brand hotel with a tradition of innovative hospitality. According to the Kimpton Hotel Corporation, “Our mission is to be the best-loved hotel and restaurant company by our employees, guests, owners, and communities and to genuinely support our co-workers, provide heartfelt care and comfort for our guests, and deliver superior financial returns to our investors.” Being immensely focused on this mission, the hotel’s primary goal is to be the most preferred boutique hotel brand in the industry.
Physical attributes and current marketing strategy:
As an association of the Kimpton Hotels Corporation, the Hotel Monaco benefits from many brand-level initiatives. For example, all guests of Hotel Monaco Philadelphia can enjoy the benefits of the membership program, called the “InTouch.” This membership was designed in such a way that guests can have a rewarding stay at any of the Kimpton Hotels Corporation Properties. There are two levels of membership, given to loyal guests of the property; the InTouch Membership and Inner Circle Membership. Hotel Monaco’s InTouch has been an ongoing