Swot Analysis Of Indomie

After looking at Alothaim’s history , background , and strategies , that helped to conduct a SWOT analysis to state some recommendations in order to improve Alothaim’s ways of operating and try to be a step before their competitors in the market.

It is a vibrant and the most intense competition. Instant noodles market are dozens of large and small businesses are involved in a billion dollar battlefield. However, the majority of the market share belongs to three leading enterprises, which are Acecook, Masan Consumer and Asia Foods. During the 5 years from 2010 to 2014, the total market share of the three firms did not change so much, stable around 72% of total market. In 2014, Masan is the 1st ranking, it takes 24.6% market

‘Sahni’ is a small business located in Glenferrie road amongst a small strip of small businesses, Sahni offers a wide variety and food and drinks. Sahni core message is provide the community with high quality food and deliver high customer service. The competitive advantages that Sahni offers are firstly, ‘All you can eat’ Wednesday buffet in which any you can eat only for $ 17.50 each person. Booking can also be made by phone and email. Secondly, there is ’ value added pack ‘offer in which you can get 1 vegetable dish, 2 Meat dish, 1Naan/ roti, 1Raita,2 Pcs samosa and rice in $44.50 only for take away and delivery.

This case discusses the various phases in the life cycle of Maggi noodles in India. It talks about the various strategies employed by NIL to keep the Maggi brand fresh in the minds of Indian consumers and how Maggi can bounce back and take back its

Brand equity and brand value are also two concepts related to segmentation and brand positioning. Brand equity has no relation with what marketer creates but what consumers perceive to have been created (Olshavski, 1985). Brand equity is also intangible. It has been found that 43 per cent of the companies measure brand equity, while 72 per cent of them were confident enough with their brand equity; however, over 66 per cent has claimed that their companies had no long term brand strategy (Davis & Douglas, 1995). “Brand value increases as the brand becomes better known and as the company supports the brand at the different contact points” (Moskowitz, Gabay, Beckley & Ashman, 2009). Companies such as Coca-Cola and McDonalds have invested time and money on creating and supporting their brand names. Consumers are more likely to switch to a big brand compared to a small brand.

Kraft and Heinz, as two iconic brands, are famous for packaged cheese, and high quality packaged ketchup and baby foods respectively. Additionally, Kraft is facing some low quality issues now. However, Kraft needs to innovate into more natural and organic products which are different from its supply chains to meet consumer demands. Thus, it is a challenge for the new company to make consumers accept these innovated products, especially the iconic brand, Kraft, is facing is “healthy and safe” problem as

In a growing ethnic food category, NRFC is facing the decision of launching or not Contadina fresh pizza. Study has shown that business viability is closely depending on brand penetration rate which is not accurately measured. Moreover, NRFC try to get the first mover advantage to face the expected concurrence of Kraft. Product is facing positioning problem, and if the launch failed, it may affect brand awareness and be harmful to its pasta line. NRFC should resolve positioning problem by finding the right price that increase sales reduce dependency to brand parent and ensure product

The Japchae is a traditional Korean dish consisting of glass noodles and colorful vegetables. The recipe itself takes several hours to prepare, requiring dedication and patience from the chef. The vegetables must be individually chopped, and stir-fried separately to be combined later. The beef must be marinated in a sesame sauce, refrigerating it, allowing the meat to adopt the rich flavors of the marinade while the vegetables and the noodles are being prepared. All the ingredients are combined and cooked once the chopping and marinating process is completed. The japchae’s clear glass noodles add a bright and shiny effect to contrast with the colorful vegetables. The dish is cheerful and dynamic, consisting of multiple colors (browns, reds, greens, tans, and yellows) and textures in the dish, exciting the taste buds with a new experience in every bite. The smooth lines of the noodles contrast with the texture of the beef and the precisely cut shapes of the vegetables. Mrs. Prickett gained her knowledge and practice of making Japchae in her childhood home. In her youth, her mother, Sok Kun Kim, taught her many recipes, so she has had this knowledge for most of her life. Since her mother cooked these recipes for her family growing up, now she cooks them for her husband and children. Occasionally, she prepares dishes such as this one for family or friends who are willing to experience other cultures, and expand their

An additional advantage in the Japanese market is the space for a differentiated product. No success occurred with Japanese manufacturer’s attempts to emulate the chunkiness of Ben & Jerry’s ice cream. A wide appeal for foreign products already exists in Japan, and our unique product gives us the means to occupy our own space in the market.

The products that Secura builds is a strength for them in the marketplace. When Secura builds products, they consider at least two philosophies: filling the demand of specific consumers and doing it with an exclusive selling advantage. To get this done, focus groups and surveys of possible consumers are conducted along with a detailed investigation of their competition. The quality products include the price, apparent value, customer service, distinct features, or an online and retail store. The true strength comes in Secura’s profitability by successfully handling the cost of production and using the proper channels that give the largest amount of sales volumes at the lowest prices.

This project report talks about the reasons for the failure of Kellogg’s in India and what strategies it can take up in future to build itself as a brand in India.

In the world of digitalization, nobody has enough time in his or her busy schedule, and he or she cannot afford traditional cooking, and hence many fast food items have flooded the market. Life today has gone to a point where everybody is inclined towards the easy method for getting things done, be it instant money, instant energy or fast food. Here comes the role of Noodles, which occupy a powerful place in the day to day life of the households. Maggie stands out among the instant noodles in India. Maggie , a well reputed brand is known to all even children can easily pronounce its name at a retail shop to buy it is an international brand of noodles , the original company was set up by one of JULIUS MAGGIE in Switzerland in 1872 and nestle family in 1947 , when Maggie instant noodles arrived in India in 1983 a memorable year in Indian history because India won its first Cricket world Cup. Maggie noodles become one of most popular snacks.

In 17th August of the year 1991, the Company handed over its Soya unit at Vidisha, MP to SM Dychem Ltd. BIL had celebrated its Platinum Jubilee in the year 1992. After a year in 1993, Wadia Group had acquired the stake in ABIL, UK and becomes an equal partner with Group Danone in BIL. The Company was in re birth phase during the year 1997, new corporate identity 'Eat Healthy, Think Better' leads to new mission of 'Make every third Indian a Britannia consumer' and in the same year BIL entered into the dairy products market. In 1998, BIL had launched Half/Half, a soft cake filled with cream in two variants, chocolate-vanilla and vanilla-orange.

Increase the Customer Basket Size by 20% Annually Concentrate on customer interaction and Digital Marketing (Social &

Castrol Limited, founded by Charles "Cheers" Wakefeild, is a leading manufacturer, distributer and marketer of premium lubricating oils, greases and related services to industrial, aviation, automotive, marine, oil exploration and production across the world.