Swot Analysis Of Jamba Juice

Even though Jamba Juice advertizes that its products are healthy, low in calories and rich in vitamins, many other stores also provide the similar smoothies or fast foods. This indicates that Jamba Juice’s products are not differentiated. Consumers can still find products in other stores that are familiar to Jamba Juice’s, which enhances the power of buyers.

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

I would suggest to a company to use the SWOT technique to find their strengths, weaknesses, opportunities and

Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace.

For a company to create a SWOT analysis, they have to have a clear set objective so that they don’t face any serious problems such as wasting much needed time

“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT

Jamba Juice was founded by a Crespi student in April 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds.[3] It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo, California.[4][5] It is known as one of the leaders in the quick-serve fruit and vegetable juice market

The weather also was a major issue since it had a direct effect on the sales. Colder months lead to a lower demand in smoothies, which became more beneficial to competitors such as Starbucks who offered iced coffees, teas, and juice. This helped with the seasonal variability the company was facing. Jamba decided to offer ready-to-drink products, hot food and drinks items to attract customers during the cold-weather months, and a range of breakfast and lunch food items to complement its juice-based offerings and satisfy customer’s desires all day and all year-round. Jamba Juice offers a variety of different products that would not stop customers from purchasing during the colder months. Another concern is how Jamba Juice will be able to grow

Jamba Juice was founded in 1990 by Kirk Perron, a fitness enthusiast who had a passion for healthy living. After opening his own Jamba Juice, Perron was accompanied by business partner Joe Vergera. Jamba Juice’s mission is to provide a healthy alternative to its customers who live a healthy lifestyle.

The SWOT analysis, taking a look at how a business translates external threats and opportunities, and responds taking into account weaknesses and strengths. It is better utilised for deciding a marketing strategy, to see where the organisation is performing admirably, and where they are performing inadequately. This analysis takes a look at Mulberry and what risks they gain from opportunities, and what keeps them away from changing a weakness.

Chocoberry must come up with a concept based on what is available in the company. Ideas like the ones that do not bring in new materials in the company since the new products would only require the already existing raw materials. This is done when the ideas in the brainstorming meeting and they can see the easiness of the ideas that is discussed and agreed

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

The clients leave their stores with a better feeling about themselves since they understand that when they choose Jamba, they have opted for a healthier lifestyle.”(jambajucie.com) Jamba Juice must try to execute this vision statement by adding organic fruits and vegetables and advertising on the new addition. People want to sat healthy and aren’t going to go to Jamba Juice if they find out it is not healthy. Jamba Juice needs to market them so that it can make a better impression of the store in people’s mind.

Jamba Juice has developed a sustainable competitive advantage through continuous innovation in its menu to include a wide variety of fresh fruits. This has been affected by weather conditions in some states such as New York due to its specialization to frozen smoothies. This has affected its revenue streams. The distinctive organizational capabilities for instance skilled leadership has made Jamba stand out among the competitors which have helped it to outdo the stiff competition from other restaurants. The distinct state of Jamba Juices among its competitors is firstly due to the human resources that it employees which are customer based, well-motivated with incentives which have made I difficult for the competitors. Secondly, it extensively offers customers innovative products which target a different segment of the market such as kids between the ages of 4 and 8 years.