Swot Analysis Of Jim Sinegal 's Idea For A New Business

Rae and Wong (2012) profiled Costco as a company which creates wealth for shareholders and value for customers while compensating employees well and treating suppliers fairly. Even though Costco facing critiques of operating more like Walmart with reduced wages and less benefits, the company stands strong in their desire to treat everyone involved with the company fairly (Rae & Wong, 2012). As CEO of Costco, Jim Sinegal, noted in serving employees that honesty and performing what is right cannot be the sole responsibility of management and everyone must comprehend what the rules are everyone should be mortified id Costco and its people do not behave as they are expected (Rae & Wong, 2012). Essentially, Sinegal relies on values and integrity throughout the ranks with servant leadership to perform appropriately and calls on anyone to report and object to anyone acting

Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.

Did you know that Costco has over 500 warehouses that operate in 40 different states! Two men, James Sinegal and Jeffrey Brotman, founded Costco in 1983 (Company Overview, 2014). Costco’s warehouse has one of the largest product category selections when being to compared to other warehouses. Costco is known for carrying the best quality brands at low prices. According to Jim Sinegal, the Company 's Co-Founder and Director, "Costco is able to offer lower prices and better values by eliminating virtually all the frills and costs historically associated with conventional wholesalers and retailers, including salespeople, fancy buildings, delivery, billing and accounts receivable. We run a tight operation with extremely low overhead which enables us to pass on dramatic savings to our members (Company Overview, 2014)”.

Ethical leadership is vital for the success of any business; this case study illustrates that the lack of moral values and a healthy ethically incline corporate culture, can lead to scrupulous behavior from the CEO all the way down the company. Scrushy had a demanding and cunning personality, and it was easy for his to influence others in his business to go along with the fraud. Also, having Stanwick and Stanwick, (2013) an active board of directors does have a positive impact on the performance of the firm. Also, good corporate governance supports the ethical requirements established by the stakeholders. A moral leader must cultivate a real ethically driven organization, which has no tolerance for unethical behavior.

Costco is a well-known and well liked wholesale corporation. The company stands by their mission statement that reads as follows “Costco’s mission is to continually provide our members with quality goods and services at the lowest possible prices. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind: Obey the law, take care of our members, take care of our employees, and respect our vendors. If we do these four things throughout our organization, then we will realize our ultimate goal, which is to reward our shareholders.”

From the company's inception, Jeffrey H. Brotman has served as chairman of Costco, and James D. Sinegal has been president. While Sinegal had a background in membership warehouses and retail chains (having been mentored by Sol Price, the founder of Fed Mart and Price Club), Brotman was an executive of an oil exploration company and cofounder of a group that operated a chain of apparel stores. In 1985 Costco became a publicly owned company, and in 1993, Costco merged with Price Club to

Costco started from a single store in Seattle in 1983 to become one of the largest multinational warehouses chain. The story of Costco begins with the exemplary leadership from the co-founders, James Sinegal and Jeffrey Brotman. The cofounders launched Costco with the idea of having a high volume of inventory which they could sell for low cost. In order to provide their items at low cost and also pay their employees well to keep them motivated, Sinegal and Brotman concocted a brilliant idea. The idea was to use the warehouse as itself, meaning that concrete floors, fluorescent lights, and pallets of merchandise are all essential to keep price low and customer happy. Although it does not look visually appealing, the

Jim Senegal, CEO of Costco, has a confident attitude in which he directs his small business into a larger corporation using his exclusive managing styles. These managing styles are prioritizing employee benefits, understanding customer needs, recognizing the values of mistakes, and engaging in the business.

According to Johnson (2012) leaders are powerful role models, and policies will have a little effect if leaders do not follow the rules they set. In Enron case, corruption and ethical misconduct were deeply embedded in their business culture where profitability was more important than ethics. In this paper, I will address the factors that had led to the development of the culture of profit before principle at Enron. Also, I will create my personal code of ethics that will guide me in my professional and personal decision making and doing the right thing when faced with ethical challenges.

Collins illustrates a persuasive profile of what it takes to be the leader of not a good but a great organization in the modern day. He also demonstrates the development of successful organizations as a consequence of ethical behavior rather than despite

Dov Seidman’s professional career has focused on how companies and their people can operate in both a principled and profitable way. Dov is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simultaneously navigate complex legal and regulatory environments and foster ethical cultures. Today, LRN operates globally and reaches, works with, and helps shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in more than 100 countries around the world. Dov is the author of HOW: Why HOW We Do Anything Means Everything recently published by Wiley & Sons in an expanded edition with a foreword by President Bill Clinton and a new preface from Dov on

“It is important for leaders to tell a compelling and morally rich story, but ethical leaders must also embody and live the story. This is a difficult task in today’s business environment where everyone lives in a fishbowl—on public display. So many political leaders fail to embody the high-minded stories they tell at election time, and more recently, business leaders have become the focus of similar criticism through the revelations of numerous scandals and bad behaviours. CEOs in today’s corporations are really ethical role models for all of society.”

This paper outlines the leadership journey of Ronda Harlan; an Organizational Leadership student, at Colorado State University (CSU) and how the CSU Masters of Science in Organizational Leadership (MSOL) program helped Ronda to evaluate human behavior within organizations to understand ethical practices, effective leadership, organizational communication, and cogent decision-making principles. Ronda Harlan reflects how the master’s program at CSU aligned with her learning experience and chronicles the evolution of leadership learned, practiced and forward. Ronda Harlan demonstrates skills for effective strategy development within an organization, organizational communication, the ability to create and sustain lifelong learning to promote a cohesive culture within an organization, and analyzes integrative theories of leadership within personal and professional contexts. This paper assesses current challenges of organizational leadership in historical and current contexts, evaluates human behavior within an organization, and evaluates ethical practices and decision-making skills. Effective leaders analyze how individuals and groups interact within an organization, understand that there is not just one leadership theory that is effective for all situations, and understand the importance of developing life-long strategies that will support stakeholders and enhance organizational capacity.

In my analysis of Jeff Bezos, founder and CEO of Amazon.com I investigate if his leadership exemplifies the qualities of effective and ethical conscious leadership. I also examine an alternative perspective into the ethics and dynamics of how Jeff interacts with his employees. In order to be an effective leader it is imperative to develop a distinct leadership philosophy statement. Establishing this personal leadership philosophy will serve as a guide and reminder to consistently live out these principles. To improve leadership, it is essential to evaluate other leaders and equally important to reflect on one’s personal leadership and philosophy.

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