Swot Analysis Of Jones Soda

Jones Soda was the hippest soda in town, gaining a substantial fan base within the hip crowds of the underground scene. They connected with their consumers by being quirky and leaving the mainstream attitudes that most soda companies have created, in the dust. Established in 1987 in Canada Jones Soda relocated to the Grunge scene of Seattle, by the mid-2000s the company had grown quite a bit and by 2006 their revenue had increased by 16 percent.

I would purchase a bottle of Jones soda after reading this article, for many reasons. First, I like the idea that Jones came up with to allow their customers to send in their photos or quotes to be featured on the bottle. I like this idea because as a customer it intrigued me and made me want to go and purchase a bottle of Jones soda. Secondly, I enjoy the curiosity that the flavours spark inside of me, I give my vote for uniqueness to Jones for that. I enjoy these surprise flavours because you cannot predict on what the taste experience for a flavour like shag-carpet will be like so you’re left dying to try it! Thirdly, I would buy a Jones soda because of their creativity to try new things. For example Coca Cola has had the same product for

The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten

The founder of the company Peter Van Stolk sold “a bottle at a time, in places those kids hung out, skateboard shops, comic book stores, and tattoo parlors” (Jones Soda). Observing the type of soda it was, it was a good idea that their target market were teens. The colors of the soda are very vibrant, the flavors are unusual, and it's in a bottle while most soda is in a can. Younger people are more willing to try out something new than older people because they already have soda and that they are familiar with. Staring with a small group of people to target was very important for their success in the

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First, to set our boundaries of the industry, I will set the boundaries of the carbonated soft drink industry. The carbonated soft drink industries are companies that are in the production of soda products, sports drinks, and energy drinks. The production and distribution of carbonated soda drinks can be broken down into four separate sections: concentrate producers, bottlers, retail channels, and suppliers. The first section is the producers of concentrate syrups. These are companies like Coca-Cola, Pepsi, and Dr. Pepper who specialize in creating the concentrates. The second groups are the bottlers of soda products. The bottlers, buy concentrate from companies like Coca-Cola, then add carbonated water and other sweeteners, and then bottle the product for delivery to retailers. The third sections are retail channels. Retail channels are supermarkets, fountain outlets, gas stations and other stores where soda is sold to end consumers. The suppliers to the industry make up the last of the major players in the carbonated soft drink industry. The suppliers in the industry supply both the concentrate producers and also the bottling. The soda production industry has a fairly concentrated market with two major companies accounting for 70% of the market share. The Coca-Cola Company is by far the leading company in the industry with over 40% share of the market. Its closest competitor is the PepsiCo

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Many small businesses grow by taking opportunities to diversify, although there are risks because of limited resources on all fronts. Businesses should weigh up the risks and costs of opting for growth carefully against the benefits. business diversification isn’t just selling more types of products. Developing a business plan that includes well-researched, strategic efforts will not only expand the reach of the business, but also help increase the value of existing services.

Pepsi is a soft drink sold in stores, restaurants and vending machines throughout the world. It is produced by the PepsiCo Company of Manhattan, New York. Originally it was introduced as a medicine in the late 19th century by Caleb bradham. Celeb bradham was a pharmacist and industrialist from Newbern, North Carolina he has developed the recipe for the soft drink Pepsi. As the cola was gaining popularity, He created the Pepsi cola company in 1902 and registered a patent for his introduced recipe in 1903. The Pepsi cola Company was first incorporated in the state of Delaware in 1919.

PepsiCo is a prevalent company that is able to maintain consumer loyalty through its years of business. It sets out to compete in the liquid refreshment beverage industry which includes soft drinks as well as others like RTD (ready to drink tea) to try and increase consumer consumption. PepsiCo’s created Brisk as its RTD. The company’s main customers for the Brisk (iced tea) bracket is male millennials (born between 1980s­1990s) and Hispanics, who appreciate the taste and quality of the product. Although the company has strengths regarding excellent brand awareness and loyalty, PepsiCo struggles to follow up with promotion after the SuperBowl and find effective techniques to reach their target audience and increase the consumer consumption in the RTD aspect.

PepsiCo Inc.’s top three publicly traded competitors are The Coca-Cola Company, the Mondelez International, and the Dr. Pepper Snapple Group. An analysis of the stocks on YCharts.com shows that the stock for PepsiCo Inc. sold for between $101.06 and $119.39 over the past year (“Pep-Stock Quote and Charts for PepsiCo,” n.d). In Comparison, stock prices for its biggest and most well-known competitor Coca-Cola were between $47.48 and $40.22 over the past year (“KO-Stock Quote and Charts for Coca-Cola,” n.d.). PepsiCo’s second biggest competitor Mondelez International stock prices were between $47.23 and $39.19 over the past year (“MDLZ-Stock Quote and Charts for Mondelez International.” n.d.). The Dr. Pepper Snapple

World’s largest distributer with networks of company owned, company controlled and independent bottlers; serves 1.9 billion out of 59 billion world-wide daily

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