Swot Analysis Of Kinder Joy

888 Words4 Pages
1.0 Introduction
The purpose of this report is to identify how Kinder Joy uses the marketing mix to influence purchase decisions. Kinder Joy got the name from the combination of two words Kinder (in German means children). It is also known as Kinder Eggs and majorly targets kids.

2.0 The Body Of The Report

2.1 The Product Category
Kinder Joy is a brand within the Kinder line of chocolate products sold by Ferrero. Ferrero is an Italian manufacturer branded chocolate and confectionery products. Ferrero's Kinder brand line of chocolate products include Kinder Joy, Kinder Surprise, Kinder Chocolate and Kinder Hippo.

2.2 The 4Ps

2.2.1 Product
Kinder Joy has a plastic egg-shaped package with a tab to open it into two halves. One half contains
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There are two ways of distribution channel used by Ferrero. The first one is through distributors and the second one is through bulk buyers. The accessibility of the products offered by Ferrero has become very easy by involving two distribution channels. Customers can find Kinder Joy very quickly in the market. For examples, supermarkets, mini-markets, grocery stores and etc. Besides that, the brand also has its own company's website which is one- brand site that allows customers to shop online. For example, nowadays people prefer to shop online to bring them conveniently and buy whenever they…show more content…
One of them would be sales promotion. For example, giving away their gift pack of their new product that just released. In some occasions, advertising is also one of the promotion strategies of Kinder Joy. Kinder Joy would be on the cover of the magazines by the team up with those magazines companies. Besides that, the brand also has its own company's website which allows customers to shop online. The promotional price and the advertising can give more information about the products to the public and attract them to buy and thus increase the company's profits and

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