Swot Analysis Of Kroger

General Overview: Kroger and Publix Supermarkets are both dominating competitors in the grocery store market. Providing customers with low prices, unbeatable deals and a unique quality of products is what both companies strive for. The purpose of this report is to present our analysis of two competing companies within the same industry. Through research we have explored, analyzed and applied our learnings of information systems through comparing the websites, social media usage of each company, marketability and competitive advantages of Kroger and Publix Supermarkets. In this report we will present our findings of the objectives above and further compare and contrast the two companies.

Meijer Superstore, Speedway, and Walgreens are the locations used at the center of research to compare and contrast several brands of single serving-size, refrigerated, water and tea. During this exploration, the marketing mix; product, price, placement, and promotion were observed among the several brands. Coca-Cola will benefit from the research where unique observations emerged. These observations include the placement of flavoring drops to add to water, the availability of Vitamin Water in both the water and sport drink sections, and the price and placement of PepsiCo products vs. Coca-Cola products, which included both water and tea, in the Meijer Superstore.

Walgreens headquarters is located on 200 Wilmot Road in Deerfield Illinois (Walgreens Corp. Office), they currently operate 8,173 stores in all fifty states, district of Columbia, Puerto Rico and the Virgin Islands (Facts & FAQ). With this many locations they have a large workforce, employing over 240,000 people (Facts &FAQ). About 30% of employees are healthcare providers which include pharmacy technicians, pharmacists and other heath-related professions (Facts & FAQ).

Kroger’s mission/vision statement is “Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health, and personal care items, seasonal merchandise, and related products and services”. It seems as if Kroger wants to be on the top and will not settle for less. They want to dominate the areas that everyone needs which is, food, pharmacy, health, and items that we need. I feel as if this is a strong mission statement because of this. Kroger has a set of goals that they want to accomplish by the year 2020. The first goal it to source 100% of its wild-caught seafood from fisheries that are Marine Stewardship Council certified, in MSC full assessment, in comprehensive Fishery Improvement Projects or certified by other

Brand reputation valued at $7 billion. Through nestles brand equity Nestlé is known almost everywhere and has a reputable brand for its products that are used by millions every day.

The early years of the Walgreens organization focused on expanding the footprint of the operation. (Wagner & Orvis, 2013) To support this expansion Walgreens used a “command and control” strategy as a means of exercising leadership and communicating with employees. (Wagner & Orvis, 2013) As the competitive landscape began to change, Walgreens recognized that it too needed a makeover. (Wagner & Orvis, 2013) New competition entered the market such as mail order pharmacies, big box retailer pharmacies, and internet options such as Google and Amazon were selling the same products as Walgreens. (Wagner & Orvis, 2013) The healthcare industry was changing. Heightened by the passage of the Affordable Care Act, Walgreens recognized that it needed

Walgreens has to have business objectives and they are to be the best pharmacy retail store, walgreens wants to be the first choice when it comes down to either Walgreens or CVS. Walgreens wants to offer many different types of services to cater any need a customer might need. Walgreens wants its employees to give ECC (Extraordinary Customer Care) to every single customer so it feels like a family oriented business. According to the Annual Report of 2015 the main goal for walgreens is “to help people across the world lead a healthier and happier lives”(Annual Report). Now talking about walgreens financial strategy according to Rob is the financial strategy is to try to sell everything for a price, meaning if an item is supposed to be B1G1

With using SWOT analysis, it is clearly to evaluate the positive and negative concepts of Great Western Brewing Company, which include the strengths, weaknesses, opportunities, and threats.

Introducing a new product to the market is a very risky operation. Not only is it risky but it takes time, effort and money. In order for a product to be successful, it had to fully undergo the product life cycle. Kellogg’s has an advantage when it comes to the breakfast market as it holds the biggest market share. After providing the British public with breakfast for years, it most certainly has a larger customer loyalty base. The strong brand makes it easy for product launching as the public are already familiar with the brand. However, introducing a new product comes with its challenges and risks. Looking at the ratios, Kellogg’s has a current ratio to date of 1:1.1 . This in financial terms rings alarm bells as it shows that the company will struggle to pay its short term obligations. Kellogg’s however can operate on a low current test ratio as it has a good long term revenues coming into the business. This means that it is possible to borrow on this basis to meet its current obligation. After calculating the net present value, which gave a positive NPV of £38450million, I move that we go ahead with the introduction of a new product. In traducing a new product is a sign of innovation and growth on the part of the competitors. In order for a new product to be introduced to the market, Kellogg’s will have to spend money on the actual product, the marketing side of

Trader Joe's is an American supermarket founded in Monrovia, California and owned by a German private equity family trust. Trader Joe's named after its founder, Joe Coulombe. The chain began in 1958 as convenience stores called Pronto Markets. The first store branded as "Trader Joe's" opened in 1967 in Pasadena, California (Wikipedia, Trader Joe’s). Trader Joe’s offered products such as sprouted wheat bread, whole-bean coffees, and black rice which are not always found in any grocery stores. They also focus on selling private label, gourmet, organic, imported food and domestic wines. Trader Joe’s offered private label items with brand names such as Trader Joe’s, Trader Jose, Trader Ming’s, and Trader Giotto. Their 80 percent or more products consists of private label item and they don’t carry any major brands at the store.

According to their Fact Book, Kroger made $115.3 billion in total sales with 443,000 employees in 2016. Ranked as number 18 on the Fortune 1000 list and the country’s largest food provider, Kroger does carry immense pressure to carry out their corporate social responsibility in order to receive their license to operate. Sustainability: Citation(s): In the 2016 comprehensive sustainability report, Kroger have announced to their stakeholders on reforming and expanding their sustainability commitments by 2020.

Walgreens provides a look into their locus in the industry through declarations of purpose, vision, mission, and guiding principles or “stars”. These statements give the public an idea of where they have been, their intent on delivering value to consumers, and what their business is based upon. We learned previously that family was a large part of where Walgreens originated from. Their purpose statement says “We help people across the world lead healthier and happier lives.” (Walgreens Boots Alliance, 2015, About Us) Just as the founder, Charles R. Walgreen, Sr. indicated in the way he conducted business, so too is today’s company focused on the same objective.

The early years of the Walgreens organization focused on expanding the footprint of the operation. To support this expansion Walgreens used a “command and control” strategy as a means of exercising leadership and communicating with employees. (Wagner & Orvis, 2013) As the competitive landscape began to change, Walgreens recognized that it too needed a makeover. New competition entered the market such as mail order pharmacies, big box retailer pharmacies, and internet options such as Google and Amazon were selling the same products as Walgreens. (Wagner & Orvis, 2013) The healthcare industry was changing. Heightened by the passage of the Affordable Care Act, Walgreens recognized that it needed to change its strategy to remain competitive.

Shake Shack’s aggressive expansion plan has reaped an abundance of benefits over the years which has elevated it to become a respectable company in the casual dining category of outdoor dining. Since 2015, Shake Shack’s mission has to been to combine high quality ingredients with a high-quality consumer experience and it is from this that there success stems from. After the openings of their international locations, Shake Shack transformed from a respectable company to a real-competitor to the likes of fives guys (who have been business before Shake Shack) and Chipotle. In order have a successful start in the Canadian market, Shake Shack must play to their strengths and see the opportunities that lie in this venture but also be aware of their weaknesses and the threats that come with opening a restaurant in Vancouver.

world’s largest packaged food and beverage manufacturer in the world, Nestlé operates in 12 different segments of the consumer products market, including baby foods, bottled water, cereals, candy, coffee, prepared and prepackaged foods, dairy, drinks, food service, healthcare and nutrition, ice cream and pet care. Its stable of brands includes some of the best-known names in the industry, such as Stouffer’s, Dreyer’s, Häagen-Daz, Purina, Aero, Butterfinger, Gerber, Maggi and Perrier. Nestlé’s fundamental purpose is to meet the needs of its customers and consumers for quality food products that offer value for money. It’s