Swot Analysis Of Kroger

Kroger Supermarkets were started in 1883 by Barney Kroger in downtown Cincinnati. Mr. Kroger started his business with the motto: “Be particular. Never sell anything you would not want yourself.” Through the years Kroger has strived to uphold this motto to its customers and to provide great service, the freshest products and expansion to meet the needs of their customer base making it one of the world’s largest retailers. Kroger now has over 2,600 stores in 34 states with $108.5 billion in annual sales. Kroger operates 37 food processing facilities and Kroger was the first grocery retailer to use the electronic scanner.

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

Publix serves over one million, mostly time-impoverished customers that are becoming more knowledgeable and demanding every day. These customers, who typically live in the nearby area for a generation, spend $5,000 on groceries per year, and many say they don't mind paying a little more to shop in Publix's customer oriented, clean stores staffed with well-trained and friendly employees. In addition, they are cost-conscious bargain shoppers who are turning towards store brands more and more. Finally, their customers are becoming increasingly more health conscious. About 70% of women and 54% of men consider nutrition an important factor in their food purchases (Mujtaba & Johnson).

Walgreens headquarters is located on 200 Wilmot Road in Deerfield Illinois (Walgreens Corp. Office), they currently operate 8,173 stores in all fifty states, district of Columbia, Puerto Rico and the Virgin Islands (Facts & FAQ). With this many locations they have a large workforce, employing over 240,000 people (Facts &FAQ). About 30% of employees are healthcare providers which include pharmacy technicians, pharmacists and other heath-related professions (Facts & FAQ).

Kroger’s mission/vision statement is “Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health, and personal care items, seasonal merchandise, and related products and services”. It seems as if Kroger wants to be on the top and will not settle for less. They want to dominate the areas that everyone needs which is, food, pharmacy, health, and items that we need. I feel as if this is a strong mission statement because of this. Kroger has a set of goals that they want to accomplish by the year 2020. The first goal it to source 100% of its wild-caught seafood from fisheries that are Marine Stewardship Council certified, in MSC full assessment, in comprehensive Fishery Improvement Projects or certified by other

The main competitors in the industry are all small to medium and large sized purveyors of organic foods. The major threat comes from Whole Foods Market. This firm is best positioned to compete and control a sizable market share due to its growth strategy. Much of Whole Foods Market inventory is a result of mergers and acquisitions of small, independent retailers of organic foods and specialty products (Whole Foods Market History, n.d.). Our competitors that we must pay the closest attention are Whole Foods Market and Trader Joe’s. Although Whole Foods Market has a merger and acquisitions growth strategy; Trader Joe’s surpasses Whole Foods Market in sales—$1,734 versus $934 per square foot respectively; due to higher product costs and failure

The early years of the Walgreens organization focused on expanding the footprint of the operation. (Wagner & Orvis, 2013) To support this expansion Walgreens used a “command and control” strategy as a means of exercising leadership and communicating with employees. (Wagner & Orvis, 2013) As the competitive landscape began to change, Walgreens recognized that it too needed a makeover. (Wagner & Orvis, 2013) New competition entered the market such as mail order pharmacies, big box retailer pharmacies, and internet options such as Google and Amazon were selling the same products as Walgreens. (Wagner & Orvis, 2013) The healthcare industry was changing. Heightened by the passage of the Affordable Care Act, Walgreens recognized that it needed

Walgreens has to have business objectives and they are to be the best pharmacy retail store, walgreens wants to be the first choice when it comes down to either Walgreens or CVS. Walgreens wants to offer many different types of services to cater any need a customer might need. Walgreens wants its employees to give ECC (Extraordinary Customer Care) to every single customer so it feels like a family oriented business. According to the Annual Report of 2015 the main goal for walgreens is “to help people across the world lead a healthier and happier lives”(Annual Report). Now talking about walgreens financial strategy according to Rob is the financial strategy is to try to sell everything for a price, meaning if an item is supposed to be B1G1

There are many factors that impact Walgreens. Previously, Walgreens only had to worry about economic and political environment of the United States. Since the merger, they now have to worry about the environment of the United States and Europe. This is also the same with trends. What is popular in the United States does not mean it will be popular overseas. “The stock declined 14 percent to $59.21 at the close in New York, the biggest single-day fall since October 2007. Walgreen, which considered redomiciling overseas to lower its tax rate, has come under political pressure not to do a so-called tax inversion” (Koons, 2014, para. 2-3). Walgreens original plan was to purchase Boots Alliance then move their headquarters overseas for a lowered

Introducing a new product to the market is a very risky operation. Not only is it risky but it takes time, effort and money. In order for a product to be successful, it had to fully undergo the product life cycle. Kellogg’s has an advantage when it comes to the breakfast market as it holds the biggest market share. After providing the British public with breakfast for years, it most certainly has a larger customer loyalty base. The strong brand makes it easy for product launching as the public are already familiar with the brand. However, introducing a new product comes with its challenges and risks. Looking at the ratios, Kellogg’s has a current ratio to date of 1:1.1 . This in financial terms rings alarm bells as it shows that the company will struggle to pay its short term obligations. Kellogg’s however can operate on a low current test ratio as it has a good long term revenues coming into the business. This means that it is possible to borrow on this basis to meet its current obligation. After calculating the net present value, which gave a positive NPV of £38450million, I move that we go ahead with the introduction of a new product. In traducing a new product is a sign of innovation and growth on the part of the competitors. In order for a new product to be introduced to the market, Kellogg’s will have to spend money on the actual product, the marketing side of

Benny Kroger tried in many ways to satisfy customers by offering all that he could in one stop. He experimented with making his own products, such as bread, so that customers would not need to go to a separate bakery. Kroger was the first to use barcode scanners and even became the first grocery chain to offer samples and taste tests to their customers, and also the first to have a store surrounded on all four sides by parking lots. Benny Kroger was an innovator and a visionary in the customer satisfaction world.

Shake Shack’s aggressive expansion plan has reaped an abundance of benefits over the years which has elevated it to become a respectable company in the casual dining category of outdoor dining. Since 2015, Shake Shack’s mission has to been to combine high quality ingredients with a high-quality consumer experience and it is from this that there success stems from. After the openings of their international locations, Shake Shack transformed from a respectable company to a real-competitor to the likes of fives guys (who have been business before Shake Shack) and Chipotle. In order have a successful start in the Canadian market, Shake Shack must play to their strengths and see the opportunities that lie in this venture but also be aware of their weaknesses and the threats that come with opening a restaurant in Vancouver.

Operating Profit Margin (OPM) – this ratio gives the Sainsbury’s management a lot of important information about the firm profitability, mainly with respects to cost control. A high operating profit margin means that a company has a good cost control or/ and that sales are increasing faster than costs, which is the objective of every company. Sainsbury’s operating profit margin increased in 2014 by 0.43% to 4.21% (2013, 3.78%). This means that every £1 of sale earns a profit of 0.0421 pence in 2014 and 0.0378 in 2013. Sainsbury’s increased in profit margin beats rival Tesco which has seen its operating profit margin at 4.14%, 3.76% respectively.

Deciding the company to study engender a conundrum for me, however I was able to make the decision due to the fact I am attending this location almost everyday. The place I have chosen to study is Dunkin Donuts. The reason I have chosen Dunkin Donuts is for the reason that I love their products. From their fresh brew coffee to their breakfast sandwich all it is mouthwatering. Not only is the food and drinks mouthwatering, I have been to many different locations and the service provided is very amiable, warm, and welcoming. For all these reason, I have decided to study Dunkin Donuts, but enough about my reasons to study the company, here is what to know about Dunkin Donuts. Dunkin Donuts all started serval decades ago, Bill Rosenberg open

The e-business that I have chosen for my paper is Walmart.com, a company with an e-business operation. Wal-Mart is a highly profitable international retail business, which operates a global chain of discount department and warehouse stores. The retail corporation is, by revenue, the world’s largest company. I decided to pick Wal-Mart as my topic because I wanted to learn more about how the second largest online retailer, behind Amazon, runs their e-business corporation.