Swot Analysis Of Lemon Tree Hotels

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The Lemon Tree Hotel. Lemon Tree Hotels are India’s fastest growing chain of upscale business and leisure hotels.. Founded in September 2002, award winning Indian hotel chain currently operates 3 brands • Lemon Tree Premier-upscale • Lemon Tree Hotels-midscale& • Red Fox Hotels-economy. The chain currently owns/operates 27 hotels in 16 cities aggregating 3000 rooms with 3500 employees. Lemon tree Brands The group offers three brands to meet hotel needs across all levels: • Lemon Tree Premier Upscale segment • Lemon Tree Hotels Midscale segment • Red Fox Hotels Economy segment 1. Lemon Tree Premier 2. This chain of upscale business and leisure hotels elevates the Lemon Tree experience while retaining the same freshness, quirkiness and energy that Lemon Tree…show more content…
Lemon Tree Hotels Lemon Tree Hotels are midscale business and leisure hotels These two brands offer: • An exciting range of dining options: • Citrus Café (all hotels) the bright and inviting 24x7 (most hotels) coffee shop offers an eclectic Indian and international menu • Lounge ) the recreation bar, offers a fun memorable way to chill and have a spirited night out • Republic of Noodles ,award winning pan Asian restaurant offers the best of popular food from Thailand, Vietnam, Singapore, Cambodia, Indonesia and Myanmar • Kebab Theatre brings traditional mouth-watering kebab delicacies from provincial cuisine across India • A fitness centre, a refreshing swimming pool and a rejuvenating spa-Fresco. • A well-equipped business centre and meeting rooms make business on the move more productive. Learning and Development The company has implemented a plan for learning and development in order to deliver on its brand promise and has developed customized content and training processes for LTH that are world class as well as benchmarked across industries. Sustainability Lemon Tree focuses on delivering a healthy ‘triple bottom line’ i.e. Planet, People and Profit through its sustainability initiatives.

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