Swot Analysis Of Maggi Noodles

2. By performing some research over the internet, I found out some figures that could justify the attractive of the Indian market. For instance, globally more than one billion people lack access to safe drinking water and approximately 2.4 Billion people

It is a vibrant and the most intense competition. Instant noodles market are dozens of large and small businesses are involved in a billion dollar battlefield. However, the majority of the market share belongs to three leading enterprises, which are Acecook, Masan Consumer and Asia Foods. During the 5 years from 2010 to 2014, the total market share of the three firms did not change so much, stable around 72% of total market. In 2014, Masan is the 1st ranking, it takes 24.6% market

Most of the consumers came to know about maggi noodles with the help of T.V advertisement.

Nestle is one the renown multinational company. the company has its operation in all major countries of the word. In this pursuit Unilever being a parent country, redefine its products has further categorize the brands. Nestle is one the premium brand which include various products offered to different market segments. Being an emerging economy of the world, India has become first choice for all big corporations. Over last few years Nestle is successful in exploiting Indian market by devising its marketing research plan. The political, economic, social and cultural factors in India are supportive enough, providing a conducive environment for company to grow. Though there are some backward element that prevail in the Indian society but rapid

Indian foods that are found in the freezer sections are not just main meals such as Butter Chicken, they are also popular Indian snack such as samosas. These frozen foods can all be quickly heated and cooked in the microwave or oven for a quick Indian meal, without the trouble of preparation. Along with India influencing food found in grocery stores freezer sections, India has also influenced to number of products sold in grocery. These products often have aisles dedicated to the cuisine, often stocked with sauce bases, such as butter chicken and tikka masala, which can easily be added to meat and served within 20 minutes. These aisles also include naan bread, roti, poppadom and rice. Indian’s have also influence Australian to consume more rice they we would have done decades

Quick food styles are catching up fast because of more number of working couples, domestic fuel crisis, non-availability of reliable domestic servants and breaking up of joint family system. Neither time nor patience to prepare the ingredients and wholesome food in the house itself, the high price of ingredients and ready mix are also a significant factor responsible for the spectacular increase in the demand for Maggi noodles products.

consumers are already aware of the brand name and have knowledge about it (Kotler et

In a growing ethnic food category, NRFC is facing the decision of launching or not Contadina fresh pizza. Study has shown that business viability is closely depending on brand penetration rate which is not accurately measured. Moreover, NRFC try to get the first mover advantage to face the expected concurrence of Kraft. Product is facing positioning problem, and if the launch failed, it may affect brand awareness and be harmful to its pasta line. NRFC should resolve positioning problem by finding the right price that increase sales reduce dependency to brand parent and ensure product

According to this question, that have 100% customers think Maggi noodle is convenient to prepare the recipe. They think Maggi easy to cook, the ingredients are already pack inside, just need hot water, a few step and just a short time. Simply to cook and rapid is the reasons cause most of the customers buy Maggi noodles.

Indian sweets popularity in abroad can also be understood by the fact that number of branded sweet shops have expanded their business and thus have opened their branches across the world. Indian restaurants are getting business across the globe by serving Indian sweets

For instance, the strategic alliance between Nestle and Haagen Dazs. Some analyst predicted that Nestle would planned to acquire Haagen Dazs, howeve Diego considered that the strategic alliance as their business strategy to a portfolio that included the fast food chain Burger King and many brands of whisky including the Johnnie Walker Scotch. Recently, in the mid of November 2015, Maggi had relaunches their product, Maggi into the India market. They had partnered with Snapdeal.com where Maggi is selling using a unique ‘flash sale model’ using the Snapdeal online selling

This gave Nestlé global control over the brand, except in North America,[6] and production and distribution increased with new facilities in Japan and additional manufacturing operations set up in Malaysia, India and China.[2]

In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts, by the end of the war, Nestlé's production more than doubled.

76% of the mushroom is used with steaks, other meats, casseroles, spaghetti and gravy. Intuitional market consisting of restaurants is an untapped market for RMC. The consumer survey should be carried out every week at selective stores to know if the consumers are getting value product and improvement feedback should be implemented. The presence of the brand is significant as it keeps the consumer attached to it hence, co-branding will help in this.

It also impacted the associated vendors and stall owners who were involved in the sale of Maggi. The trust level of consumers from the whole instant noodles industry has decreased and this has led to an increased degree of awareness among them about ingredients and food safety. The credibility of the celebrities including Madhuri Dixit, Preity Zinta and Amitabh Bachchan was also dragged to the mud as they became infamous for endorsing this brand. Also, the major social media platforms got flooded with responses, views and opinions relating to the entire issue. Posts and updates of the Maggi ban became the trending topic on Facebook newsfeed and