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Swot Analysis Of Marriott

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1) Price Elasticity, demand and revenue
Price is one of the important factors in any industry; price and demand are interrelated to each other and moves in to opposite direction. Rational pricing encourage consumers to purchase the goods and service increase the demand other hand high price will decrees the demand .price elasticity can be define as responsiveness of quantity demanded when the price change .it measure by Percentage of quantity change in demand divided by Percentage quantity of price change. When elastic demand is less than one it is inelastic and one is unit elastic infinite is completely elastic , Zero is completely inelastic .availability of substitute affect the demand of particular product elasticity or in elasticity .case of hospitality sector demand is fluctuate time to time compare to other retail industries this fluctuation happened because of the in flexibility e.g. for industrial manufacture industries demand fall …show more content…

Marriott pricing structure closely linked with distribution. Marriott follow a ethical price tactics it is guideline it’s called Look No Further Best Price Guarantee Marriott ensure that all the employees has follow this and guest get best price in any of the Marriott booking channels. Price integrity/parity one of strategy for Marriott guaranty best available rate of booking through any Marriott web site or any Marriott branded website, direct in the hotel .more or less customers get not only internet rate but also available room rate any online or offline Marriott booking channel. So Marriott provide same rate or better than the travel agencies rate .Marriott pricing system change to fixed rate to dynamic price. As a international operator and franchisor major problem Marriott do pricing strategy day by day basis because most the franchisor show to move to the low price category to gain more

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