1) Price Elasticity, demand and revenue
Price is one of the important factors in any industry; price and demand are interrelated to each other and moves in to opposite direction. Rational pricing encourage consumers to purchase the goods and service increase the demand other hand high price will decrees the demand .price elasticity can be define as responsiveness of quantity demanded when the price change .it measure by Percentage of quantity change in demand divided by Percentage quantity of price change. When elastic demand is less than one it is inelastic and one is unit elastic infinite is completely elastic , Zero is completely inelastic .availability of substitute affect the demand of particular product elasticity or in elasticity .case of hospitality sector demand is fluctuate time to time compare to other retail industries this fluctuation happened because of the in flexibility e.g. for industrial manufacture industries demand fall
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Marriott pricing structure closely linked with distribution. Marriott follow a ethical price tactics it is guideline it’s called Look No Further Best Price Guarantee Marriott ensure that all the employees has follow this and guest get best price in any of the Marriott booking channels. Price integrity/parity one of strategy for Marriott guaranty best available rate of booking through any Marriott web site or any Marriott branded website, direct in the hotel .more or less customers get not only internet rate but also available room rate any online or offline Marriott booking channel. So Marriott provide same rate or better than the travel agencies rate .Marriott pricing system change to fixed rate to dynamic price. As a international operator and franchisor major problem Marriott do pricing strategy day by day basis because most the franchisor show to move to the low price category to gain more
Lowe's is one of the biggest big box retailers in the world today. As a result, the company faces competition from various companies, both directly and indirectly. Two of Lowes’ biggest direct competitors include Home Depot and Wolseley PLC, both of which carry similar products in the home improvement category. Each of these retailer On the other hand, an indirect competitor of Lowe’s is any small construction/repair company. These smaller repair companies are classified as indirect competitors because Lowe’s is known as a retailer for “do-it-yourself” home improvement projects. If a repair company is hired to complete a service, Lowe’s is facing indirect competition.
Price elasticity of demand is a Theory of the relationship between a change in the quantity demanded of a
Elasticity of demand is the relationship between the demands for a product with respect to its price. Generally, when the demand for a product is high, the price of the product decreases. When demand decreases, prices tend to climb. Products that exhibit the characteristics of elasticity of demand are usually cars, appliances and other luxury items. Items such as clothing, medicine and food are considered to be necessities. Essential items usually possess inelasticity of demand. When this occurs prices do not change significantly.
Since the prices are higher in dinner menu, the elasticity of demand for dinner will be comparatively less elastic than the elasticity of demand for lunch menu. Since when there is a difference in the elasticity of demand in two markets say lunch and dinner market, a firm can charge higher prices in the market where the elasticity is relatively less elastic. Same has happened in the prices of Berghoff restaurant.
Price elasticity that relates to demand is determined by many factors. Price elasticity is measured by the change in price and the response from consumer demand. The demand of a good or service will vary the price in the item. The most important factor to determine the price elasticity of demand is necessity. If a good is a necessity, the demand will seldom change and the price is able to be adjusted. The demand is the most important due to the freedom it provides for price adjustment and inventory control. With necessity comes an inelastic price. Other factors such as the
Using the simulation as a guide the price elasticity of demand is reviewed to determine the effects of pricing strategies. Demand can either decrease or increase based on price of a product or service (Colander, 2010). Consumers tend to buy products were there is a decrease in price (Colander, 2010).
Elasticity of demand is measured as the percentage change in quantity demand divided by the percentage change in price .
Elasticity is a measure of the responsiveness of demand to changes in the price of a good or service. In the case of Steam Scot, when the price rises from 4 to 5, demand falls from 60,000 to 40,000 units. The original equilibrium market price of 4 pounds resulted in demand of 60,000 units and this generated revenue of 240,000 pounds. When the prices increased to 5 pounds the resulting demand is 40,000 units, and this generates total revenue of 200,000 pounds. When market price changes from 4 pounds to 5 pounds 40,000 pounds of revenue are lost in this indicates an elastic price elasticity of demand.
Based on the above description, forms of elasticity will affect business decisions and pricing strategies differently depending on the nature and type of products or services being offered. Business organizations whose product offerings have elastic and perfectly elastic price elasticities of demand should not attempt to raise prices of their products because it will cause the quantity demanded and consequently total revenues to drop drastically. Businesses can there use the price elasticities of demand to determine whether the proposed changes in their prices will raise or reduce their total revenue. The following expression may be useful in helping business organizations to determine the impacts of elasticities on their total revenues based on the suggested price changes.
PAC Resources, Inc. is a small manufacturing company that specializes in high-quality specialized components for computers. Recently the company has faced a number of issues involving depleting sales, employee unrest, poor management and employee relations, and a lack of HR support. Currently, there are several pending decisions to be solved involving the organization and the HR department, human resource development, safety and security, staffing, compensation and benefits, and employee relations. Ultimately, to resolve these problems the solutions will take account of a SWOT analysis of the company along with multiple sources, potential alternatives, and dissenting opinions as a guide to the best
Elasticity of demand helps the sales manager in fixing the price of his product, deciding the sales, pricing policies and optimal price for their products. The evaluation of this measure is a useful tool for firms in making decisions about pricing and production which will determine the total
When price elasticity of demand is elastic, the coefficient will be greater than one. When a percent price change occurs quantity demanded responds strongly there will be a large change in quantities consumers purchase. There is price sensitive in this scenario. If price elasticity of demanded is inelastic the coefficient will be less than one. When a percent price change occurs quantity demanded does not respond strongly then there is a slight change in quantities consumers will purchase. There a weak price sensitive in this scenario. Lastly, if price elasticity of demanded is unit elastic the coefficient will be equal to one. Whenever there is a percent change in price there is an equally matched percent change in quantity demanded. This scenario is rare.
As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough
When the price of a good rises the quality demanded falls, if we think about how much does it falls. To figure out by how much it falls we must calculate the price elasticity of demand which is calculate by how responsive demand is to rise in price. Also, the price elasticity of supply measures the responsiveness of quantity supplied to a change in price.
Recall that the elasticity of demand, which measures the responsiveness of demand to price, is given by