Swot Analysis Of Maruti Suzuki

Tata motors have alliance with key players of the automotive market in the respective market. Fiat Company manufacturing the engines for Tata passenger cars.

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

Business 's are the most crucial factor to the Australian economy. Without them, the economy would not be. Their core purpose is to meet the ever-growing demands of consumers, both nationally and internationally, through the production of goods and services. The business this report will be focusing on, which not only operates in Australia but in various countries around the world, most notably; New Zealand, however, also with a slowly expanding market-share in both Asia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia.

Maruti Suzuki India Limited (the Company) is fully committed to practising sound corporate governance and upholding the highest business standards in conducting business. Being a value-driven organisation, the Company has always worked towards building trust with shareholders, employees, customers, suppliers and other stakeholders based on the principles of good corporate governance, viz., integrity, equity, transparency, fairness, disclosure, accountability and commitment to values.

Maruti Suzuki India Limited exporting to 98 countries in Europe, Asia, Latin America, Africa and Oceania. Some leading overseas markets of Maruti include Germany, Netherland, France and UK. Presently the company exports various models like A-Star, Ritz, Estilo, etc. In year 2009-10, Maruti Suzuki clocked export sales of 147,575 units its highest ever and in 2011- 12, the company exported 1,27,300 units.

Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners.

Differentiation involves making products and services that differentiates the company from competitors. Tools used in differentiation strategy such as SWOT, PEST, Value Chain analysis and Porters Five Forces. The following will be the SWOT analysis of Ford.

Mercedes-Benz India Pvt. Ltd. is a wholly owned subsidiary of the German Daimler AG. It is founded in 1994, with headquarters in Pune, Maharashtra. The company has a commercial vehicle plant outside Chennai, which it is currently upgrading with an investment of €700 million. The passenger cars manufacturing plant is located in Poona, same as the headquarters.

General Motors played a pivotal role in the global auto industry for over 100 years, from the Buick horseless carriages to technological marvels, the Chevrolet Volt, our products and innovations have always excelled at putting the world on wheels (GM.com). General Motors Company is an American company founded in 1908 with headquarters in Detroit, MI. The company designs, manufactures and sells an array of vehicles to fit the needs of the consumer thus making it one of the world’s largest automobile manufacturers.

Indian automotive industry is one of the largest automotive markets in the world. India 's commercial vehicle and passenger car manufacturing industry is the sixth largest in the world, with an annual production volume of more than 3.9 million units. At present, Indian automotive industry is flooded with major domestic manufactures such as Tata motors, Maruti Udyog, M&M, Ashok Leyland, and global players Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, Mini, and Datsun.

Honda Motor Company is considered one of the best car companies in the world .It is also one of the largest ones too. Honda marketing team play a big role in determining the growth of its business.

Mitsubishi has risen to become a leading automobile company in India through the promotion of their brand cars like the Mitsubishi Cedia and Mitsubishi Lancer, and other SUVs that use diesel like the Montero and Pajero, and have made into the Indian car market having carved a niche for them.

SWOT is an abbreviation which stands for the internal Strength and Weaknesses of the company and the external Opportunities and Threats facing it. This analysis is a common technique that used by managers and potential investors to get a quick summary of the firm’s strategy. The cornerstone of this analysis is an assumption that an optimal strategy of the company derives from a sound “fit” among company’s internal resources (strengths and weaknesses) and its external opportunities and threats. An ideal management maximizes strengths and opportunities of the firm and nullifies its threats and weaknesses. Accurately implemented SWOT analysis could be a big potential basis of successful corporate strategy of the firm.

clearly indicates that Maruti is still the market leader in small car segment. 61% of the

India is a standout amongst the most huge developing auto markets on the planet today. Driving Automobile Ltd. Hindustan Motors (HM), which began as a producer of auto segments graduated to fabricate autos in 1949. Because of the License Raj which restricted outside contenders to enter the Indian auto market, Indian streets were ruled by Ambassador Car from Hindustan Motors and the Fiat from Premier Auto Ltd. for a considerable lot of the underlying years. The control constrained on auto producers identified with making limit and supply. The GOI control even stretched out to interest of costs for autos and merchant contracts. The three many years of the traveler auto industry in India up to the mid-1980s, appeared to be the 'dull ages ' for the client, as his decision amid this period was constrained to two models Ambassador and Padmini. It was just in 1981, after the passage of Maruti Udyog, that the auto creators were given a free hand to settle the charges of autos, subsequently, adequately wrecking all controls identifying with the estimating of the finished item. In the mid 80 's, an arrangement of liberal strategy varieties were pronounced denoting another spiraling point for the vehicles business. The very look of the business was changed perpetually in 1983 with the entrance of open division Maruti