Swot Analysis Of Mcdonald 's Company

The restaurant industry is recognized for elastic low margins that can make it hard to contend with a cost leadership marketing strategy. McDonald's has been to a great degree effective with this strategy by offering essential fast-food meals at low costs. They can keep costs low through a division of labor that enables it to contract and prepare inexperienced employees as opposed to trained cooks. It additionally depends on couple of managers who ordinarily gain higher wages. These staff savings enable the organization to offer its foods at bargain costs.

This paper seeks to describe the Target Corporation, how it carries out its business activities, the products and services offered by the company. The main contents of this paper will be a summary of the business, the market, and the industry. Items to include in this section will be a comprehensive SWOT analysis, a developed marketing environment analysis, and an evaluation of the business’s primary customers, the marketing mix, and an outline of company’s main competitors.

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

For the past 5 years, Kroger is making profits every year; however, compared to Publix and Safeway’s 5-year-average figures, Kroger has the lowest profit ratios based on the gross profit margin, operating profit margin and net profit margin. Gross profit margin figures are relatively stable for the past 5 years while operating profit margin shows improvements: 1.4% in 2010 and 2011 while the figure has jumped to 2.8% to 2.9% during the year, 2012 to 2014. The net profit margin shows relatively stable making 1.4% to 1.6% range except for the year, 2011 of 0.7% which is more than half less than the other yearsFor the past 5 years, Kroger is making profits every year; however, compared to Publix and Safeway’s 5-year-average figures, Kroger has

Introducing a new product to the market is a very risky operation. Not only is it risky but it takes time, effort and money. In order for a product to be successful, it had to fully undergo the product life cycle. Kellogg’s has an advantage when it comes to the breakfast market as it holds the biggest market share. After providing the British public with breakfast for years, it most certainly has a larger customer loyalty base. The strong brand makes it easy for product launching as the public are already familiar with the brand. However, introducing a new product comes with its challenges and risks. Looking at the ratios, Kellogg’s has a current ratio to date of 1:1.1 . This in financial terms rings alarm bells as it shows that the company will struggle to pay its short term obligations. Kellogg’s however can operate on a low current test ratio as it has a good long term revenues coming into the business. This means that it is possible to borrow on this basis to meet its current obligation. After calculating the net present value, which gave a positive NPV of £38450million, I move that we go ahead with the introduction of a new product. In traducing a new product is a sign of innovation and growth on the part of the competitors. In order for a new product to be introduced to the market, Kellogg’s will have to spend money on the actual product, the marketing side of

Trader Joe's is an American supermarket founded in Monrovia, California and owned by a German private equity family trust. Trader Joe's named after its founder, Joe Coulombe. The chain began in 1958 as convenience stores called Pronto Markets. The first store branded as "Trader Joe's" opened in 1967 in Pasadena, California (Wikipedia, Trader Joe’s). Trader Joe’s offered products such as sprouted wheat bread, whole-bean coffees, and black rice which are not always found in any grocery stores. They also focus on selling private label, gourmet, organic, imported food and domestic wines. Trader Joe’s offered private label items with brand names such as Trader Joe’s, Trader Jose, Trader Ming’s, and Trader Giotto. Their 80 percent or more products consists of private label item and they don’t carry any major brands at the store.

I, Tayneata M. Starr, decided to discuss McDonald’s for this strategy report. McDonald’s began in the 1940’s as a “mom & pop” bar-b-que diner in San Bernardino, California by Dick and Mac McDonald (“McDonald’s History,” n.d.). In December of 1948, McDonald’s was rebranded as a self-serve drive-in restaurant (“McDonald’s History,” n.d.). The original menu was comprised of nine items, with the staple product being the “15-cent hamburger” (“McDonald’s History,” n.d.). Today, McDonald’s is a publicly traded organization that operates in the United States, Europe, Asia, Africa, Canada, and Latin America (“MCD Profile,” n.d.). As of December 2015, McDonald’s has 36, 525 restaurants in operation, offering products such as soft drinks, hamburgers,

Operating Profit Margin (OPM) – this ratio gives the Sainsbury’s management a lot of important information about the firm profitability, mainly with respects to cost control. A high operating profit margin means that a company has a good cost control or/ and that sales are increasing faster than costs, which is the objective of every company. Sainsbury’s operating profit margin increased in 2014 by 0.43% to 4.21% (2013, 3.78%). This means that every £1 of sale earns a profit of 0.0421 pence in 2014 and 0.0378 in 2013. Sainsbury’s increased in profit margin beats rival Tesco which has seen its operating profit margin at 4.14%, 3.76% respectively.

This paper focuses on global business strategy of The Coca-Cola Company, who is the leader in the beverage industry as well as, the world?s leading soft drink maker that operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The paper will concentrate on the PESTEL analysis of the organization focusing on the external factors of the business and the environment where it operates. All of the following environments will be discusses in the research; Political, Economic, Sociological, Technological, Legal, and Environmental as they the changes in the market segment. Within this paper it will discuss some of thr

Associated British Foods PLC is a British multinational food processing and retailing company which was founded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016).

Samsung is South Korea's largest corporation, including 26 affiliated companies and certain other legal entities in nearly 70 countries and have established 300offices and has 19.6 million employees, businesses involved in electronics, finance, mechanical chemical and many other fields. they has 3 enterprises to enter the US "Fortune" magazine in 2003 the ranks of the Fortune 500, including Samsung Electronics ranked No. 59, the first 115 Samsung Corporation, Samsung Life Chapter 236. Samsung Group turnover in 2003 of approximately $ 96.5 billion, brand value of up to $ 10.85 billion, ranked 25 in the world's 100 major brands, become the fastest growing brand in two year. Samsung has nearly 20 kinds of products in the world market share in the world's first enterprise in the international markets highlights the prowess. These demonstrate Samsung's design capabilities have reached world-class levels. in 2003 Samsung already has 1313 patents in the United

SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.