What Are The Strengths And Weaknesses Of Mcdonald's

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

McDonalds is an American styled hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger restaurant.

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

In the past, many students have selected popular products that McDonald’s does not offer, but other restaurants successfully provide. This is an opportunity to use your creativity, so think critically on what products may positively impact the McDonald’s menu of products to increase revenues and profitability. The secondary research used in this assignment should support your new product idea. Remember you are in the process of finding data that will convince a hardened senior executive that your addition to the menu will be good for McDonald’s and their bottom line.

Employees: McDonalds totally relies on its employees in all perspectives. But, McDonald’s was criticized for lower wages and having a high turnover ratio.

It is beyond belief that a company would maintain their control over their employees through the use of threatening job-loss. McDonald's is a multi-billion dollar industry that purposefully creates easily replaceable, low-skill jobs in order to escape paying their employees high wages. These employees are a contributing factor to the success of McDonalds and I feel that the least they deserve is job security or higher wages. Aside from the model of McDonaldization, I do not feel that the food produced by McDonald’s is beneficial to our society. McDonald’s sells approximately 12 billion hamburgers a year in the United States alone; these hamburgers are not only high in calories and sodium, but they are also loaded with unnecessary ingredients that may prove to be harmful to one's health. McDonald’s is an unhealthy choice that many individuals turn to for a quick and easy meal, but I feel that this fast-food chain and McDonaldization is detrimental to our

I, Tayneata M. Starr, decided to discuss McDonald’s for this strategy report. McDonald’s began in the 1940’s as a “mom & pop” bar-b-que diner in San Bernardino, California by Dick and Mac McDonald (“McDonald’s History,” n.d.). In December of 1948, McDonald’s was rebranded as a self-serve drive-in restaurant (“McDonald’s History,” n.d.). The original menu was comprised of nine items, with the staple product being the “15-cent hamburger” (“McDonald’s History,” n.d.). Today, McDonald’s is a publicly traded organization that operates in the United States, Europe, Asia, Africa, Canada, and Latin America (“MCD Profile,” n.d.). As of December 2015, McDonald’s has 36, 525 restaurants in operation, offering products such as soft drinks, hamburgers,

In the Article “Best Tasting Fries, Aaron Francis explained that “McDonald’s fries are the best tasting fries that he has tasted in a long time” (9).On the other hand Burger Kings food taste horrible, the fries is salty and saggy, the burgers are huge and sloppy with a lot of calories which is unhealthy. In the Article “Horrible Fast Food, Edwin Michaels explained that “Burger Kings food is atrocious” (4).So it is very obvious that McDonalds is the best of the two.

The McDonalds Corporation’s strong internal workings also serve as benefits. In 2005, Fortune Magazine listed McDonald's as the "Best Place to Work for Minorities." McDonalds also invests more than $1 billion annually in training its staff, and every year more than 250,000 employees graduate from McDonald's specialized training facility called Hamburger University [4]. McDonalds also offers scholarships and opportunities to earn college credits for their employees who are still in school [5]. Internally McDonalds also has high standards for food safety regulations. While this might not be more to avoid lawsuits than to take care of their customers, McDonalds claims to go above and beyond national regulation to bring its customers a clean and health dining experience [5].

McDonald’s development from its first drive-in restaurant in San Bernardino, California, to the famous fast

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

3. No New Products – In last year everyone is expecting that McDonalds will launch some new product to add in their menu like Wendy’s did they added a miracle product in their menu but

McDonalds is the global organization that will be covered in my paper. According to McDonalds is the world largest chain of hamburger fast food restaurants. Serving more than 58 million customers daily. Regardless of your position on wages and food that is provided the company has a successful business model, that has not been duplicated.