Swot Analysis Of Mcdonalds

McDonald is known for the quality the restaurant serves, and the opportunities the McDonald restaurant offer. McDonald's has been

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

McDonalds is known for the success of their fast food chain restaurants. As a pioneer in the fast food market, McDonalds success is founded on their innovative ideas to maximized profit and product for minimal cost and labor. Their innovation can be seen in all aspects of their business, finance, marketing, advertising, and products.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

food corporations will not stop growing. Fast food restaurants serve more than 50 million people a day in America. McDonald’s has more locations (35,000) than the combined total of Burger King (14,000), Wendy’s (6,500), Taco Bell (6,200) and Arby’s (3,400) combined says Shocking Fast Food Statistics You Should Know.

Holding the golden trophy as the most successful fast-food chain, McDonalds is known by people of all ages as a delicious establishment. According to the McDonalds website, “McDonalds successfully operates more than thirty one thousand worldwide locations across one hundred and nineteen countries on six continents.” They boldly claim “We happily serve almost 47 million consumers a day and employ 1.5 million people.” The mentioned statistical data clearly shows the success of McDonalds as an institution and how big of a user base it has, but what makes McDonalds so special? What makes it so desirable by so many people that it is able to make so much revenue?

McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit.

B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education. McDonald, Burger King and Subway are the most popular fast food company.

In contrast with McDonalds their success is from globalization. Since the early 1940’s McDonalds has been a burger business, and accomplished to be the first one’s to become global. McDonalds has invested into several community organizations that helped the business to earn trust from the communities and gave more of a positive outlook towards their restaurants. They support their own employees, their families, and other groups of society in every country where it has business. McDonalds has website links to promote healthy living for kids, teens, and Latin and African Americans. McDonalds Happy Meals, McDonalds for teens, Me Encanta, and 365Black. They have corporate governance, which shows in detail of their operational structure. There is a whole webpage that is dedicated to explain about what is their drive to stay successful, what the board of

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

Associated British Foods PLC is a British multinational food processing and retailing company which was founded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016).

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

On the other hand, buyers were more increasingly focusing on value and healthy foods. This condition can force McDonald and its competitor to offer product innovation that can attract the buyers and match with the buyers' requirements.

McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nation’s largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald 's