Swot Analysis Of Mcdonalds

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This report is about the different techniques that are used by a particular business in my case McDonald’s. These techniques consist of internal techniques like swot, external techniques like pestle and finally environmental which is the technique of porters 5 forces.
The organization that I am researching for this report is McDonalds. McDonald’s are one of the leading performers in the fast food industry they are highly regarded in the top Range of brands in the fast food industry. 1)
1) Author Frazer Jones
Article title: Top 10 Most Profitable Restaurant Franchises in the United States | Top 10 | FDF World
Website title: Fdfworld.com
URL: http://www.fdfworld.com/top-10/top-10-most-profitable-restaurant-franchises-united-states

This Shows evidence that McDonald’s is the number 1 leading performers in the fast food industry as in America alone there sales in the year 2014 reached $35.6 billion dollars which is $23.5 billion dollars more then subway which is the number 2 biggest and best performing fast food company . 2) http://blissreturned.files.wordpress.com/2012/02/2000px-swot_en-svg.png

McDonald’s SWOT analysis
Strengths of McDonald’s are that they are one of the largest brands in the fast food industry and in the entire world therefore having an iconic brand image and great amounts of sales and profits. Another strength of McDonald’s is the brand image as they are perceived to be one of the most popular brands in the world therefore increasing sales
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