Swot Analysis Of Mercedes Benz

Tata motors have alliance with key players of the automotive market in the respective market. Fiat Company manufacturing the engines for Tata passenger cars.

Mercedes-Benz is a brand that is well recognized around the world and it was rated among the top ten most recognizable brands in the world by "Business Week Magazine". “Ever since inventing the car in 1886, we’ve simply never stopped reinventing it.” –Mercedes Benz. They has a history of making history. Since the first car, they has set the pace for what all the cars might someday become. On the consideration of firsts in safety, performance and driving enjoyment, it’s an exciting roadmap to the future. And while there’s a never-ending roster of new achievements, there’s only one reason the world's first automaker remains first in innovation. When it started international production, for the last decade it has successfully established itself in a lot of international production due to the increase in demand and in the attempt to reduce cost and that has improved the sales of Mercedes-Benz.

The BMW brand and its subsidiaries attempt to create value for the costumer by differentiating themselves from the rest of their competitors. All of them: BMW, Mini and Rolls Royce want to project an image of luxury and exclusiveness, thus creating enough customer value that they are capable of increasing the prices over the real market price; in other words their selling point is high quality in exchange of high prices. The only one that differs from the rest is the BMW Motorrad, their motorcycle company, as while it also counts itself in the “high quality – high price” market, the other vehicles BMW produces are targeted towards a successful and middle age people market, while their motorcycle campaign targets a younger customer segment by projecting an adventurous, energetic and free image. It is also arguable that the Mini segment tries to identify itself more as just being different or eccentric rather than to project a high social image in order to differentiate itself, but, then again, it is a “high quality – high price” product.

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

2. Mercedes-Benz is a multinational brand of the German manufacturer Daimler AG, the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Germany. The name first appeared in 1926 under Daimler-Benz which is widely regarded as the first automobile. Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the three best selling luxury automakers in the world Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide. S class is basically a luxury sedan manufactured mainly for middle aged both male and female and also for families as it is a automatic

Business 's are the most crucial factor to the Australian economy. Without them, the economy would not be. Their core purpose is to meet the ever-growing demands of consumers, both nationally and internationally, through the production of goods and services. The business this report will be focusing on, which not only operates in Australia but in various countries around the world, most notably; New Zealand, however, also with a slowly expanding market-share in both Asia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia.

Opportunities for additional changes in the Autozone firm will potentially open up several thousand jobs as it plans to expand their market to cover other countries and increase revenue. Recently, twenty-six new stores have opened in the United States and four new stores in Mexico for a total store count of six thousand ninety-two. Autozone is not looking for just any individual to fill those open spots, but an individual that fits in the new customer oriented environment. It’s newly adopted pledge puts customers first, makes employees knowledgeable of parts and products, and houses the best merchandise. This will involve making smarter recruitment decisions to hire folks that fit the pledge. One of Autozone’s strengths include a new improvement

Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.

General Motors is an inescapable organization in the United States that contributes heavily to the wealth of the U.S economy. Well known for the assembling of auto parts, trucks and cars also Finance and insurance is one of the occupied areas of general motors. Considering their SWOT analysis is very essential to identify its Strengths, Weaknesses, Opportunities and Threats for a continuous growth.

One thing that Mercedes has been able to do is to build a reputation for itself, built on quality and customer satisfaction. For some, when we hear the name Mercedes, we think of sleek, sexy, and expensive automobiles. However, we also know that when they turn that key, the German engineering behind that vehicle will not fail us. Mercedes relies on the rock solid reputation, and for them to build a vehicle outside of Germany is a huge risk, high reward endeavor. However, they believe that their new facility in Vance, Alabama will help them to get the new M-class into the market faster to compete with the Ford Explorer and the Jeep Gran Cherokee.

Many middle-class men as well as women strive to have the same items as the upper class. This push to have nice things is to boost confidence and create a façade of wealth. Sometimes these more expensive items are hard to obtain financially, so there are other ways to fulfil these desires. A brand new luxury car, for example, is hard for a middle aged man that lies within the middle class to purchase. So, there are other options such as purchasing a previously used car or not purchasing one at all; however, a successful way to ownership is to buy a used or pre-owned vehicle. Even though the vehicle is not new, it fulfils a man’s desire to acquire the status symbol that follows a luxury vehicle. People enjoy being materialistic. This enforces the prominence appeal. Even though the advertisement focuses a lot on creating a false sense of dominance, BMW purposely used the young woman in the ad to persuade men in

Mercedes is a power that's always on demand ; a unique performance , excellence in rides , comfy design , economical fuel consumption & also safety

The main strength of the Geely Automotive Holdings, Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess, Lumpkin, and Eisner, 2010). These schools allow them to make improvements pertaining to gas efficiency (a huge competitive advantage in the U.S. and European markets), the meeting of EPA standards, design innovation, as well as feature innovations. These are all important things to consider for any company in the automotive

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.