Swot Analysis Of Mercedes Benz

Porsche’s mission, vision and its reputation are clouded after the take over of VW group. VW group oversaw the take over of other famous brands like, Bentley, Buggati and Lamborghini. Under the new leadership and direction from the top brass, the first move was to restructure Porsche. The restructuring saw Porsche’s top executives sent to other car brands in VW group to share expertise and Porsche’s success. Replacing them are executives from other car brands, like Matthias Muller from Audi whose main aim was to integrate Porsche into VW family, extend its product line and increase production, from 80,000 units to 150,000

Cars were suppose to have a big impact on the United States of America. Towards the end of the 1800’s it was perfected in Germany and France by some men. Their names are Nicolaus Otto, gottlieb Daimler, Carl Benz, and Emile Levassor.

BMW transformed into an auto creator in 1929 when it Fahrzeugfabrik Eisenach, which, at the time, developed Austin Sevens license under the Dixi marque. BMW's gathering of desinger consistently developed their automobiles .  Their boss Franz Josef Popp, concentrated on air transport engine era, with bicycles as a side line

They started producing cars in 1928, after starting out as a motorcycle and airplane producer. (Kiley, David (2004) (Darwin Holmstrom, Brian J. Nelson (2002). During the second World War BMW returned to producing mainly aircrafts and temporarily ceased car production altogether until returning to producing luxury vehicles in 1951. (BMW AG, 2015) Nowadays BMW is known for its luxury and high quality motor vehicles and is subsequently part of the “Germany’s Big Three” together with Audi and Mercedes. (Autocar, n.d. Web. 12 Mar. 2015) Their mission statement states “The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality." which underlines BMW’s goal of producing high-end cars of the highest quality. (RetailIndustry. 2015.) The BMW group - also known as BMW AG - has several subbrands, namely: Mini, Rolce Royce, BMW Motorrad and BMW which is again divided into BMW M and BMW i. (BMW Group : Brands. 2015). For the purpose of this report the sub brand BMW is the main focus, meaning the cars sold under the BMW name only, subsequently more insight is given into the BMW i-series when looking at the international marketing activities. The BMW i brand was established in 2011 with the purpose of creating electric cars with an emphasis on sustainability. (Capital Company. 2015) (BMW I :

The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.

Audi is a German car company which manufactures, design, engineers, produces, markets the luxury cars across the world. Since 1966, the Volkswagen group owns the 99.55 % ownership. The pat slogan of the company is “Truth in Engineering”.

It was first built in Germany, by Karl Benz. "One of the triumvirate of inventors who pioneered in the development of the internal-combustion engine and the automobile" ("Benz, Karl"). He was able to use his engine into his brand new automobile at the time. "Built in 1885 patented in 1886, Karl Benz's Motorwagen had many clever features" (Hennessy 11). This was just only one stepping stone for vehicles all around the world. It still had a lot of work that needed to be done to it though, and it was not even close to how fast cars go today. " Top speed 6mph (10km/h)" (Hennessy 11). I'm able to see how slow the car was at the time, but now people have seen how important cars are. Humans have developed cars to make them faster, stronger, and better than what they used to be. This shows how important the car is to society, if it has improved so

The Bavaria-based, international company, BMW AG, had its beginning in 1913, at the dawn of German aviation. Upon seeing limited success supplying "aeroplane" engines for the Austrian Army, BMW explored the motorsport market. The company launched their first motorcycle, the famous R32, and it became the hallmark of German motorcycles for decades to come.

Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.

1). With Deutsche Reich Patent number 37435 granted to him by the German government on January 29, 1886, his three-wheeled car set the spark for years of innovation. Later on that year Benz began to carefully market and sell his automobile to the general population (par. 3). His invention immediately shocked and quickly instigated curiosity of all those who saw his now archaic vehicle, much like Google 's 21st century self-driving vehicle is successfully doing today in the United States of America and around the civilized world.

One thing that Mercedes has been able to do is to build a reputation for itself, built on quality and customer satisfaction. For some, when we hear the name Mercedes, we think of sleek, sexy, and expensive automobiles. However, we also know that when they turn that key, the German engineering behind that vehicle will not fail us. Mercedes relies on the rock solid reputation, and for them to build a vehicle outside of Germany is a huge risk, high reward endeavor. However, they believe that their new facility in Vance, Alabama will help them to get the new M-class into the market faster to compete with the Ford Explorer and the Jeep Gran Cherokee.

Mercedes is a power that's always on demand ; a unique performance , excellence in rides , comfy design , economical fuel consumption & also safety

Toyota. Audi was positioned at par with BMW and Mercedes in the luxury category (see Exhibit 2 for positioning

The partnership between Universal and Mercedes Benz began in 1997 when the movie “The Lost World: Jurassic Park” promote the Mercedes product “M-Class” car in their movie. In 2015, this idea repeats history where the brand new Mercedes Benz GLE Coupe also revolved in the latest movie “Jurassic World”. It was a secret until GLE Coupe first came out at the same time with a popular action and adventure movie where it create a great image to promote the car. The relationship between “Jurassic World” and Mercedes successfully bring out a high performance, strong and powerful car that upper class people will want to drive anywhere.

The Volkswagen Group is one of the world’s largest and leading automobile manufacturers and the largest carmaker in Europe headquartered in Wolfsburg (The Group, 2013). In 2013, Volkswagen managed to increase the number of vehicles delivered to customers from 9.276 million to 9.731 million that corresponds to a 12.8 percent share of the world passenger car market (The Group, 2013). One in four cars in Western Europe is made by Volkswagen; the sales revenue was €197 billion and profit after tax was €9.1 billion (The Group, 2013). Volkswagen Group in total consist of 12 auto brands from Europe, and these brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen