Swot Analysis Of Mercedes

Positioning: Mercedes-Benz is positioned in the top 10 of the lustiest cars on the market, because their designs are unique, unrecognizable in any other kind of car that is on the market.

The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.

The automobile market is one of the most lucrative markets in the world. They have focused on international expansion since the late 1900s. This market has very successful international companies such as Mercedes-Benz, Lexis, Hyundai, Chrysler, Camry, Fiat, etc. All of these firms have held a position in the automobile industry. Even in economic hardships when demand for automobiles was decreased, the market did not faze them. Two firms prominent in this industry are Chrysler and Fiat which have both held successful positions in the late 1900s. Due to decreased market demand and lackluster products both firms have drastically diminished their market appeal. This has led to decreased profits which have led to European

dominating share in 2004 (Highfill, Baki, Copus, Green, Smith & Whineland, 2004) and does so

C.) Marketing and Sales: In 2011 VW group inclusive of Porsche and other brands ranked number 3 in the world trailing Toyota and GM. However in Europe the VW group leads sales amongst competitors. Porsche relates their increase in marketing and sales to the CRM processes in SAP. All systems are originated in German but the data is also shared North America as well as Canada. North America and Canada represents the biggest market for the car manufacturer

Mercedes-Benz cars division includes a variety of luxury vehicles and its sub-brands such as Mercedes-AMG and Mercedes-Maybach. The wide range of these vehicles the compact model of A-Class, B-Class, and C-Class to various sport utility vehicles, roadsters, coupes and convertibles, and the luxury sedans S-Class. An additional product of a high quality small car, i.e. Smart Brand. Germany is the main country of manufacturing, but some division has production facilities in the United States, China, France, Hungary, Romania, South Africa, India, Vietnam and Indonesia. Since August 2013, Valmet Automotive in Finland has been produced the A-Class models. Mercedes-Benz own now 18 production sites worldwide. In the medium term, it anticipates significant growth in worldwide demand for automobiles and above-average growth in the luxury cars segment. The company is looking forward to exploit their potential, in order to

Today automobile industry is recognized at global level. For every automobile company it is important to enter into foreign market because of increase in competition if companies will not expand their market they can face a huge loss and every company wants to grow and wants to be recognized all over the world. For example if manufacturers such as Ford, Toyota or Volkswagen expanded their market for growth if such manufacturers had still been dealing in their own country they wouldn’t have been able to generate good profit. And competing globally also helps company to learn new technologies and ideas. Therefore it is important for such automobile companies to grow globally for long term success and competitive advantage.

Their economics recently is growing faster because they had opened their market to foreign company, so China is now a big market for Proton especially Proton Iriz. It is because Proton Iriz is affordable to all the people in China although Proton is counted as an imported car in China. Besides that, demand for car is recently increasing in developing countries especially those Asia countries. It is because owning a car has become a necessity and it is also represented the modern lifestyle. High marriage rate in ASEAN region has caused many new families are seeking for cars for their daily use, and this situation has caused the increase demands of car. More and more efficient car buy using new technology such as hybrid car, biodiesel and using hydrogen as alternative fuels has successfully created a new demand in automobile industries. Liberalisation with Europa and United State and the implementation of AFTA had created a new market segment internationally to be

According to the Ministry of Commerce and Industry, the automobile industry in India has seen a tremendous compound growth at the rate of 22 % between the year 1992 and 1997. Furthermore, the annual turnover of the automobile sector in India, in the financial year 2002-2003, is said to have surpassed the capital investment of Rs 50,000 crore. With Indian automobile corporations gaining international market, the turnover in the similar year was calculated to be Rs. 59,518 crore. The Indian automobile industry will be a standout amongst the leading in the globe. Those business accounts to 7. 1 percentage of the country 's horrible down home item (GDP). Likewise around FY 2014-15, around 31 % of little autos sold comprehensively need aid made over India. The two Wheelers section with 81 percentage business sector allotment is the pioneers of the Indian car business owing with a developing white collar class What 's more an adolescent populace.

Because the BMW produces cars in Germany, the United Kingdom, the United States, and South Africa, and its external partner, Magna Steyr who has a plant in Austria, the BMW can accord to different region, different culture, and different terrain to launch product lines to customers (Strategic Planning of BMW 's Global Production Network, 2006, para. 3). For example, the BMW can launch a super sports car which has all high technologies of the BMW. It can tell people that the BMW has technologies which competitors do not have. Moreover, there will be some technologies in other normal series cars. That can attract more customers to buy the BMW’s cars.

India is one of the most significant emerging car markets in the world today. Leading

The small car market in India is soon going to be one of the biggest in the world, as major

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.

The company is considered to be one of ‘German’s big 3’ manufactures of luxury automobiles along with BMW and Audi. The three manufacturers currently dominate the world market for luxury cars. Over the past years, Mercedes Benz has been seen to engage in activities aimed at increasing its global presence. The company has been seen to open franchises in Asia, Europe, and the Middle East in order to take advantage of the rapid economic growth in the regions. The company has also been seen to keenly monitor its African market. It has opened a franchise in Egypt to help it conduct business with Africa more efficiently and effectively. In 2014 alone, Mercedes Benz sold 2.5 million cars.

However, with all these in context, Indian Automobile Industry is destined to become one of the largest in the world. India already ranks second globally in two- wheeler production, eleventh in passenger car production and thirteenth