Swot Analysis Of Nike

Bill Bowerman and Phil Knight started Nike Inc. in 1971, formally known as Blue Ribbon Sports. Bill Bowerman was a former track and field coach at the University of Oregon, and Phil Knight was a student-athlete at the University of Oregon. After numerous years of supplying under Blue Ribbon Sports, the two decided to enter the athletic shoe manufacturing business. The first employee of the company was Jeff Johnson, who helped them with branding what is known today as NIKE Inc.

Financially Nike has seen a massive growth from its humble beginnings of selling products from the trunk of a car to having revenue of $24.148 billion and a income of $ 3.040 billion in 2012 (United States Securities and Exchange Commission, 2011) Nike has been extremely effective at expanding beyond its domestic market of the United States to become a global brand that boasts 44,000 employees worldwide.

Nike’s main focus is on athletic footwear and sport apparel for sports activities. The track running shoes were Nike’s first product. This company not only sell shoes, they currently also offer a wide range of high quality sport apparel such as jerseys, shorts, base layers and so on. Aside from footwear and apparel, the sport equipment offer under the name of this brand including sport balls, baseball bat, rackets and other equipment designed specialized for sport activities. Nike is also well known for their accessories such as timepieces, bag, and socks. The most famous product categories of this brand

The Nike Air stands as a mark of revolution in the history of footwear. Trough research, innovation Nike is consider as one of the leaders and trend setter in today’s world for the athlete or we can say in sports products. The history is briefed as Frank Rudy an engineer of aerospace come across an idea of cushioning system with air infused and he approached the Nike and share the idea, resultantly Nike Air Tailwind was introduced in 1979. Later, the first shoe for the basketball sport was also introduced named as Nike Air Force 1 that was also equipped with Nike Air technology and featured with Air technology. Further, brand become the word of mouth of money peoples with the slogan “light on your feet”.

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

NIKE, Inc. designs, develops, markets and sells footwear, apparel, and equipment, accessories and services. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men's training, women's training, NIKE sportswear, and action sports. It also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling.

Nike was founded in the year 1964 as blue ribbon sports and was first operated by a japanese shoemaker called Onitsuka tiger. The brand became officially nike in 1971. The brand was created by Bill Bowerman and Phil Knight. The brand started to become bigger. In 1979 nike introduced Nike-Air cushioning to their shoes. In 1985 a young NBA rookie of the year signs with Nike. Air Jordan was born. That helped Nike really start to make money.

In 1962, Blue Ribbons Sports was established by Bill Bowerman & Philip Knight, became Nike, Inc. on May 30,1972. Nike, Inc. established the Nike swoosh logo and the “Just Do It” trademark. Nike. Inc., is one of the largest publicly traded sportswear, athletic shoes & apparel company with revenues of $19 billion in 2010 (3). NIKE, Inc. headquartered is located in Beaverton, Oregon. NIKE, Inc. sells merchandises through distributors, licensees, and subsidiaries in 120 countries globally. NIKE, Inc. has experienced generous amount of financial and marketing success since the 1960s (Wokutch, 2008). This why I chose Nike Inc., (NYSE: NKE) because of the substantial growth throughout the years.

Nike has revolutionized the way sportswear is sold and worn in today’s economy. They have found a way to sell gear that is made for athletics but is used in the everyday life of many generations. Nike has changed the social culture of many people. This is done through various methods of endorsements. Nike has perfected the art of advertising by finding the right formula of different ad styles.

Introduction Originally founded by Phil Knight and Bill Bowerman, Nike is now the market leader in the manufacturing of sportswear and gear and enjoys possessing more than 47% of the market share across the globe. Nike's mission is to bring inspiration and innovation to every athlete (Nike Inc., 2015). According to them, you are an athlete if you possess a body. The company has over 600 shops around the world and has offices situated in 43 countries outside the United States. Most of its factories are located in Southeast Asia, including China, Indonesia, Taiwan, India, Vietnam, Thailand, Philippines, Pakistan, and Malaysia.

What started with a handshake between two running geeks in Oregon in January 1964 are now the world 's most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car. From these rather unpromising beginnings, Knight 's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman 's search for

Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.

Nike.Inc was founded in the year 1964, it is headquartered in Beaverton, Oregon. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. Nike distributes their products through footwear stores, sporting goods store and department stores. Nike. Inc faces an intense competition due to a constant change in design and trends as it is a consumer product. This change has a significant effect on the demand for their products. Nike is a part of athletic footwear and clothing and equipment industry which is highly competitive in nature all

Nike was formed in 1962 as Blue Ribbon Sports by Phil Knight and Bill Bowerman where the goal was to manufacture high quality running shoes. By 1979, the company had garnered approximately 50% of the United States running shoe market. By 1987, the company had moved into other athletic segments such as Basketball and general purpose exercise. Nike operates globally and claims a great deal of media attention as they sponsor big league sports celebrities and other media stars (Kell, 2016). Recently, you can see the majority of athletes at the 2016 Olympics in Rio de Janeiro wearing Nike shoes. This demonstrates the power of their brand.

Whether you’re on the field, in a classroom or walking down the street you will always find the famous Nike Swoosh practically everywhere you go. Forbes ranks Nike as the 18th most valuable company in the world being worth roughly $26.3 billion dollars. Nike was initially founded back in 1964 by Bill Bowerman and Phil Knight but under a different name, Blue Ribbon Sports. Phil Knight was a track athlete at the University of Oregon and Bill Bowerman was his coach. Blue Ribbon Sports was converted into Nike on May 30, 1971 and was named after the Greek goddess of Victory, Nike. The company is the largest sports equipment and apparel manufacturer in the world due to its high quality and attractive merchandise.