Swot Analysis Of O ' Shea

839 WordsDec 3, 20154 Pages
SWOT analysis: It is the most utilized tool according to O’shea & Connolly (2004), Germain (2013), Sahay & Kamar (2014) and Anna (2015). SWOT stands for the strengths, weakness, opportunities and threats of an organization. Strengths of the organization are what differentiates the company from its competitors or what is the organizations unique selling point (USP). Weaknesses of the organization are also important as it can help the university know what aspects of the organization to improve and what the institution should avoid. Identifying new opportunities gives universities a basis for growth. Opportunities allow company’s to gain a competitive advantage. Examples of opportunities are changing trends, changes in social patterns, lifestyle changes, change in government policy and change in technology. Threats in the industry are also important because they provide information about potential obstacles, what competitors are doing, changing technology, financial stability of the company and will also make an organization know if their weakness can threaten their business (Fathi& Wilson, 2009). PEST analysis: This focuses on the Political, Economic, Social and Technological aspects of the organization. PEST is similar to SWOT in the sense that it identifies the key issues that could affect the delivery of the university’s strategy (O’shea & Connolly, 2004). Political explains the country’s next local state or national elections, likely contenders for power, gives

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