Swot Analysis Of Panera Bread

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Panera Bread l: Executive Summary Company Overview In 1999, the first Panera was founded after having a chain of bakeries along the east coast of the St. Louis area. Panera is a nation-wide food chain that has fast and healthy eating decisions for an affordable price. They offer salads, sandwiches, pastas, and many bakery items. Customers describe Panera as a welcoming environment. Problems While Panera is already an expanding and successful restaurant, they have some flaws. They don’t promote their restaurant very effectively or offer their customers deals/giveaways. Objectives • Widen our target market • Increase our stores revenue by 10% • Increase customer amount by 5% Target Markets Primary- Businessmen and women, with families Secondary- College and high school students looking for a cheap but healthy option Campaign Strategy Advertising Component Advertising Event/Special Event Social Media Advertising Use of Social Media to personally connect with customers Instagram- to reach out to secondary target market Facebook- to reach out to primary target market Twitter- Polls and surveys Panera Bread App Post monthly recipes and Panera Rewards Increase customer involvement Giveaways/Deals Give customers what they want for less money Attracts more customers and total revenue Special Events To make customers feel more acknowledged Veteran’s Day, Birthdays, Mother’s Day, Christmas Eve, and Breast Cancer Awareness Month Schedule/Budget Our campaign will run from May

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