Swot Analysis Of Pantaloons

the position of market leader in this segment, dominating it by its organization, knowledge of the market and superior business model, focused specifically on online retailing. It is possible, however, that its competitors will invest heavily in the online segment and catch up with the market leader. Furthermore, such trends as slow food and ecological concerns may impact on the company's businesses model. They are particularly strong among the urban, well educated and affluent customers. It is dangerous because they are biggest spenders as well as enthusiastic users of internet and possibilities offered by it. Loosing them may disproportionately hurt company's profits and its market position.

This issue happened to Zappos as their clothes line did not succeed when they entered it. Also this journal showed that the wide variety of the products offered on the online sites will bring the store to the shoppers rather than customers to the stores in which will increase the sales. This what was though by Zappos management as they were only a shoes retailer and then they start to offer many lines to achieve the variety.

Assignment /Project Title: Study an existing apparel brand in the market, its format, product profile, positioning, assortment strategy, store layout, marketing strategy vis a vis closest competitors.

The apparel store industry within the USA is a highly competitive market, consisting of number of companies that are willing to fight for their share of the market. To remain afloat in this business, corporations must be highly innovative, price-conscious, knowing the trend, and with great responses to consumer needs. Each company within this industry must be aware of the competitors’ move, trying to match every trends and benefits offered by another, in order to steal the average consumers. Market-alertness is the key to survival; each company must balance marketing strategies and customer-service, responding to consumer demands within the shortest processing time

The women's apparel market is highly competitive. With the launch of a new active-wear line from Harrington Collection's, more and more competitors will start to realise the potential value in in producing an active-wear line of their own. The active-wear market is growing so rapidly (expected to double turnover from 2007 to 2009), that eventually all of Harrington's competitors would likely be expected to launch a line of their own, relying on existing brand loyalty and high-scale advertising campaigns to capture market share and move units.

The apparel and clothing accessories industry, a subgroup within retail, reached sales of $32 billion in 2016. Given the industry’s highly competitive and rapidly evolving nature, Canada Goose Inc. (CG) and Roots Corp. (Roots) must focus on creation of innovative designs to remain relevant. Retail sales are forecasted to decrease, however, the luxury segment of retail stores and e-commerce segments are predicted to expand. This suggests CG and Roots have the capacity to remain competitive due to their high-end product offering and online sales presence.

The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.

Discount ladies' apparel has been considered as a standout amongst the most beneficial business. The reality behind this is as ladies, in character,

Bernie Sanders is a Democratic candidate for President of the United States. In 2006, he was elected to the U.S. Senate after 16 years as Vermont’s sole congressman in the House of Representatives. Bernie is now serving his second term in the U.S. Senate after winning re-election in 2012 with 71 percent of the vote.

The threat of new entrants is low, as Uniqlo is a strong and well-known brand in the retail industry. So in order to be able to compete with them, new entrants must have lots of capital and reputation to start up their business in the retail industry. It is expensive to enter a retail industry with a strong and well-known brand like Uniqlo.

BALANCE SHEET For Gunmetal Apparel, Inc. 2016 2015 2014 05/01/16 to 05/01/17 05/01/15 to 05/01/16 05/01/14 to 05/01/15 ASSETS Current Assets:  Cash $ 21,506.00 $ 20,000.00 $ 21,506.00  Petty Cash 500.00 500.00 500.00  Accounts Receivables 5,013.00 5,000.00 4013.00  Inventory 20,887.00 21,000.00 19,113.00  Prepaid Expenses 1,098.00 1,100.00 15,002.00 Total Current Assets 49,704.00 47,200.00 41,404.00 Fixed Assets:  Land 140,000.00 140,000.00 140,000.00  Buildings 60,235.00 60,235.00 60,235.00  Furniture and Equipment 28,777.00 30,777.00 22,600.00  Computer Equipment 5,195.00 5,195.00 5,195.00  Vehicles 22,513.00 22,513.00 12,255  Less: Accumulated Depreciation (40,183.00) (42,201.00) (32,018.00)

In the case of this report, the product category was fashion tops, was based on the assigned Bardot ‘shredded festival top’. The current marketing situation was established for this product category, specific to the Bardot brand. Our group developed a marketing situation, product situation, competitive situation, distribution situation, and a macro environment situation. The target market was established using analysis from the results of a survey administered

The team Internet strategy is focusing on online shopping than retail stores. For our Year 15, our marketing decisions were free shipping, keeping the same price of $62 per shoe, and offering a total of 160 models. In addition, the company is focusing on Internet sales in the North American Warehouse, Asia-Pacific Warehouse, Europe-Africa Warehouse, and Latin American Warehouse. Being that our market share is our key measure of competiveness and an important indicator of the strength of our business, our North American Warehouse and Latin American Warehouse market year projection dropped a little bit; so we will need to adjust our percentage of units. In addition, other ways for the company to increase the market share is through customer

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

The bargaining power of customers is high. First of all, the customer size is tremendous globally, which also has an accelerating growth rate in recent years. Customers’ leverage is strengthening as a result of this. Another inevitable factor is that with countless retailors online, there is low switching cost for customers to find other alternative companies that suits their desire to conduct purchases. Moreover, consumers today are more sophisticated. Consumers are less commit to impulsive-buying, yet are more willing to study about product features and evaluate their options before purchasing online. Their purchase pattern can also be hard to learn too.