Swot Analysis Of Penney Company Inc.

1100 Words5 Pages
J.C. Penney Company J. C. Penney Company Inc. is a major retail company which sells merchandise and services to consumers through its department stores and through its internet website jcp.com. It operates about 1100 department stores throughout United States, Alaska and Puerto Rico. It sells family apparel, accessories, jewelry, beauty products and home furnishings. In addition, the company provides its customers with services as styling salon, optical, portrait photography and custom decorating. J.C. Penney Corp., its only subsidiary was founded by James Cash Penney in 1902. J.C. Penney Company was formed in 2002 and is a publicly traded company. The top competitors of J.C. Penney are Kohl’s Corporation, Macy’s Inc. and Sears,…show more content…
The company’s department stores continued to struggle in the late 1990s with high operating costs and buffeted by competition from discounters such as Walmart. Since then the company moved to different directions in order to retain its claim as U.S.’s largest department store. The stock prices reached a high of mid 80’s in 2007, but it fell in 2009. The stock came up to a relative high in 2012 with prices in the low 40s and then it faced a continued decline in price with a low of mid $6 range in late 2013. Key Statistics: (Data from Yahoo! Finance) Financial Highlights Fiscal Year Fiscal Year Ends: Feb 1 Most Recent Quarter (mrq): Nov 1, 2014 Profitability Profit Margin (ttm): -5.57% Operating Margin (ttm): -4.52% Management Effectiveness Return on Assets (ttm): -2.98% Return on Equity (ttm): -26.67% Income Statement Revenue (ttm): 12.15B Revenue Per Share (ttm): 39.82 Qtrly Revenue Growth (yoy): -0.50% Gross Profit (ttm): 3.49B EBITDA (ttm)6: 86.00M Net Income Avl to Common (ttm): -677.00M Diluted EPS (ttm): -2.22 Qtrly Earnings Growth (yoy): N/A Balance Sheet Total Cash (mrq): 684.00M Total Cash Per Share (mrq): 2.24 Total Debt (mrq): 5.43B Total Debt/Equity (mrq): 223.33 Current Ratio (mrq): 1.77 Book Value Per Share (mrq): 7.97 Cash Flow Statement Operating Cash Flow (ttm): -71.00M Levered Free Cash Flow (ttm): -136.00M J.C. Penney is having an
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