Swot Analysis Of Penney Corporation Inc.

James Cash Penney and two partners opened the Golden Rule dry-goods store in 1902 in Kemmerer, Wyoming. The following two years they opened another two stores in other parts of Wyoming. In 1907, Penney bought out his two partners and took on new ones. By that time Penney had 34 stores and had $2 million in sales. The firm was incorporated in 1913 as the J.C. Penney Company Corporation. The company moved headquarters to New York City the following year and in 1915 stores had opened in Mississippi and Wisconsin. In 1917 Penney became chairman of the board and had opened 175 stores and Earl Sams became president of the company.

J.C. Penney’s started out with James Cash Penney operating a dry goods store called Golden Rule with two other partners in Kemmerer, Wyoming in 1902. Around 1907 the other two partners were bought out by Penney and he was now responsible for operating three stores. At

HISTORY : In 1902, James Cash Penney, in partnership with two other associates, opened the Golden Rule Store in Kemmerer, Wyoming. At the time it was uncommon to charge the same price to each and every customer; however, Penney preached the slogan "one price charged to all," regardless of customers' social status. After buying out his partners (in 1907), Mr. Penney opened two more stores. At present, J.C. Penney has more then 1400 department stores in the United States, Puerto Rico and Mexico, making it one of the largest retailers in the world.

The history behind J.C. Penney’s spans for over a hundred years. James Cash Penny started the company in Wyoming, in 1907 he bought out his other 2 partners and over the next 6 years opened many stores throughout the mountain west. In 1913 he incorporated the business, moved to New York for better access to suppliers. By 1915 he had opened up 83 stores. He survived during the great depression because of the use of materials and leadership practices, higher quality for lower price. They grew to 1496 stores by 1936 and sales reaching $1 billion in sales by its 50th anniversary. Around 1961 is when they started incorporating themselves into shopping centers and strip malls.

In 2013, this department store has been celebrating being in business for 110 years. It also once lured its customers in with its famous discount pricing strategy and coupons. The retailer is J.C. Penney, a fixture at shopping malls across the country. In 2012, J.C. Penney rebranded itself by making the announcement that it wanted to become America 's favorite store by creating a specialty department store experience (JCP, 2013). Founder James Cash Penney began the company with a Golden Rule: treat others the way you want to be treated Fair and Square (JCP, n.d.).

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

JC Penney was founded in 1902 by James Cash Penney and William Henry McManus in Kemmerer, Wyoming. JC Penney & Co. was founded in 1902 by James Cash Penney and William Henry McManus. The original name of the store was The Golden Rule. The name itself set the standards by which the company operated and continues to operate today. By 1912 there were 34 Golden Rule stores, but the following year the name was changed to JC Penney. In two years, from 1915 to 1917, the company grew from 83 stores to 175. This expansion made it the second-biggest retailer in the country by 1970.During the postwar economic boom of the 50s and 60s, many Americans moved to suburbs, and so did JC Penney. It took advantage of the retail space offered by the boom in shopping malls and became the anchor store in them. Today, most JC Penney stores are located in suburban shopping malls. Recently the chain has been following a retailing trend in opening standalone stores.

J. C. Penney Corporation, Inc, also known as JCPenney, is a chain of American department stores specializing in selling affordable clothing, shoes, accessories, and home decor for the entire family. For more than a century, JCPenney has been a regular shopping destination and a dependable retailer for the American family. In 1902, the department store was founded by James Cash Penney and was established on the principle of the Golden Rule. Over the years, the company has developed a strong reputation for putting its customers first and servicing everyday needs. From its incorporation in 1924 until 2010, JCPenney experienced large levels of growth and success. JCPenney’s Corporate address is 6501 Legacy Dr, Plano, TX

He was employed by a merchant, T.M Callahan, who owned the Golden Rule store in Colorado. Guy Johnson owned the other Golden Rule store in Wyoming. The names of the company chain reflected on Penny’s philosophy of life, the Golden Rule. Both of the stores consisted of work clothes, fabric, and sewing supplies. Penney’s work ethic caught the eye of the company’s owners and he was sent to go work in his Wyoming store in 1899. Knowing he had the chance to share in ownership, it motivated him, excited his imagination, and it also gave him the idea that one day he may have his own chain of stores based on the same principle of the partner owners who shared the profits. Penny was so dedicated and interested in his work, he lived in the attic above to store at first. He would open at 7:00 a.m and would close around 9:00 or 10:00 at

J.C. Penney is an American retail company that engages in marketing apparel, home furnishings, jewelry, cosmetics, and cookware. James Cash Penney founded the famous business in 1920. On April 14, 1902, Penney and two partners the dry goods store in the small town of Kemmerer, Wyoming. Penney opened more stores, having 34 stores total in the American West. Originally, the company was called J.C. Penney Stores Company from 1913 to 1924. Later, it was reincorporated as J.C. Penney Co. In 1927, the company became a publicly traded corporation listed on the New York Stock Exchange. The company operated about 1,000 stores in 49 states in the United States and Puerto Rico in the beginning of the 21st century. The headquarters was located in New York

JC Penney was founded in 1902 by James Cash Penney who wanted to build a store based on what he referred to as the "Golden

J.C. Penny Company, which is one of the largest retail stores and catalog merchant in the United States. It became to rise because it offered all types of goods at “one fair price” and it brought fashionable goods to small faraway towns. This Company started back in 1902, in Hammerer ,Wyoming, simply as a one door room, by a man with the name of James Cash Penney. But back then the stores' name was Golden Rule Mercantile Company, and was owned by Callahan and Jonson. He then became partner with his employers (Callahan and Johnson) and opened a store in Kemmerer town. He opened a store that was cash only, which was really risky back then, since there were stores prior to that that had failed before. He took his chances by doing so and

JC Penney Co. Incorporated was founded in 1902 in Kemmerer, Wyoming by James Cash Penney and William Henry McManus. Today JC Penney offers a range of family apparel, jewelry, shoes, accessories, and home furnishing products through a chain of department stores and their company website. JC Penney, headquartered in Plano, TX, operates in the United States and Puerto Rico, with a total of 1,108 stores. JC Penney also offers its products through a catalog channel. Each channel serves the same type of customers and provides generally the same merchandise mix. JC Penney’s business is conducted through a single segment, but revenues are reported by product category. In addition to their product categories, the

PAC Resources, Inc. is a small manufacturing company that specializes in high-quality specialized components for computers. Recently the company has faced a number of issues involving depleting sales, employee unrest, poor management and employee relations, and a lack of HR support. Currently, there are several pending decisions to be solved involving the organization and the HR department, human resource development, safety and security, staffing, compensation and benefits, and employee relations. Ultimately, to resolve these problems the solutions will take account of a SWOT analysis of the company along with multiple sources, potential alternatives, and dissenting opinions as a guide to the best

JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney, the company has grown into a major retailer, with 1,104 stores and approximately 116,000 employees as of February 2013. The company sells merchandise and services through its department stores and website, jcp.com. Their product mix includes clothing and shoes, accessories, jewelry, home furnishings and beauty products. In addition, they provide services such as styling salons and portrait studios.