Swot Analysis Of Penney Corporation Inc.

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J.C. Penney Corporation, Inc., is an American retail company that is founded by James Cash Penny in 1902 and its business is mainly in men, woman and kids clothing, jewelry, cosmetics, home needs like furnishings, cookware etc. Penny called his first stores as “The Golden Rules” which was the foundation of his business. The headquarters of the company are located in Plano, Texas. At present this company is called as J.C. Penney Co. and is operating in 1104 stores through out the United States and Puerto Rico. Myron Ullman is the present CEO of the Company.
Mission and Vision of J.C. Penny Co.
The Company is now partner with Sephora and also launched the brand named, American Living developed by Ralph Lauren. It now owns around 100 brands like Linden street home furnishings, many brands in clothing line and sells a variety of products and product lines. From 2010, online sales of the company increased by adding significant revenue to the company and also to stay competitive in the present e-commerce market. The main Philosophy and the Mission statement of the company are golden rule and the 8 winning principles that the employees of the organization follow. The 8 winning principles of the company are Associates, Integrity, Performance, Recognition, Teamwork, Quality, Innovation and Community. Their mission is to Work and win together to achieve superior performance. The vision of the company is "To be our customer 's first choice for affordable fashion and quality as we
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