Swot Analysis Of Penney 's Performance And Financial Standing

1089 Words Oct 26th, 2016 5 Pages
A firm’s performance and financial standing can be measured by a number of valuations and techniques. Financial data is used to perform a financial analysis on a business to determine the company’s stability, profitability, and liquidity. For instance, J.C. Penney’s financial stability was drastically damaged leaving all external and internal stakeholders questioning the value of the department store. J.C. Penney’s has a number of stakeholders that should always be satisfied while making business decisions. One of J.C. Penney’s most valuable stakeholders is its customers. J.C. Penney’s customers expect the retailer to provide them with up-to-date products at an affordable cost, while also expecting trained personnel to attend to their needs. One of J.C. Penney’s main goal is to get new and repeated customers; therefore, it is critical for J.C. Penney’s to develop a strong understanding of its customer base. During J.C. Penney’s failure, many customers reported that employees did not make an effort to develop a professional relationship with them.
In addition to keeping customers happy, J.C. Penney must focus on its internal stakeholders, especially its employees. In order for the business to be successful, its employees must be satisfied, and expect to have job security, perks such as employee’s discounts, and schedule flexibility. J.C. Penney expects its employees to be dependable, friendly with customers, and to always keep the organization’s best interest in mind.…
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