Swot Analysis Of Pier 1

This report provides a comprehensive analysis of JB Hi Fi (JB)’s strategic management and operations. The current global uncertainty over recent months have provided a challenge for the retail sector and this report will address strategies JB implemented which allows them to continue growing. Section 2, strategic analysis focuses on the external and internal environments, using the PESTEL and Porters 5 forces

The internal analysis of the company paints a picture of a firm that is well endowed with resources, both human and capital. The company boasts of an asset base of $11.4 billion according to the financial reports for the year 2012. This is huge, and it shows that the company is well grounded and has the capacity to gain a competitive edge in the highly competitive retail market in which it operates (Britton & Jorissen, 2007).

Pier 1 sells decorative merchandise that applies to every aspect of the home including textiles, bath and fragrance products, seasonal items, decorative accents, furniture, and dinnerware (Pier 1 Imports, Inc, 2014). All merchandise is imported from several countries and goes to distribution centers before arriving at Pier 1 locations. The company has a website for selling items, but not all items online are sold in stores due to each store have a slightly different stock. According to its website, Pier 1 offers delivery of goods ordered online as well as in home delivery where the item is delivered directly to the home and assembled for the customer. The company also has free in-store pickup of products.

Kirkland’s Inc. and Pier 1 Imports are among the major players represented in the retail home décor industry, where there is a constant demand to provide the right merchandising mix and marketing program for consumer attraction. However, in recent years there has been a decline in the retail home décor industry. Consumers have cut spending in anticipation of the continuing rise in gas prices, unemployment rates, interest rates, consumer debt and taxation. In the midst of a sluggish, unstable economy, both companies struggle to be profitable. In addition, the increased consumer spending in the fourth quarter for both companies does not

Situated just 35 miles south of Boston, this community is placed in the southeastern part of Massachusetts. The modern community is primarily residential. Many of the residents community using the MBTA Old Colony Train to get to Boston. In addition, the city has top schools and an active community. The primary industries in this seaside community are connected to fishing and cranberry growing.

Pier 1 Imports has earned a place as one of the leading competitors in the home furnishing industry with a focus on their brick-and-mortar storefronts. Alex Smith, CEO, believes that shopping for home furnishings is a visual impulse buy and has concentrated on creating an in-store experience for customers with bold, colored textiles and tableware.

The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

The procurement policy has changed to include higher product lines like Thomasville furniture and RIDGID tools known high-end items in the furniture and professional grade tools industry. In addition, Home Depot has collaborated with Martha Stewart Living offering a select brand of home improvement merchandise in certain types like paint, outdoor living, and home organization merchandise from Martha Stewart Living (Home Depot, 2013). By modifying strategies from internal industries such as example design stations that drive merchandise, the emphasis should be retaining the consumer through purchasing Home Depot’s products and guaranteeing that products remain available. Home Depot has changed their strategy and policy of purchasing to reflect the changes in the domestic market. Given is an outcome to raise demand for a service, fluctuating the demand curve to the right. By adding features to the provision or constructing it quicker or more dependable, Home

And that’s just what you find at Pier 1 Imports. Because search out the world’s most gifted artists, find and change fashion-forward trends, and handcraft fashionable products with you especially in mind. We’re all about offering new ways of seeing and experiencing your home. Pier 1 furnishings, rugs, art and scented candles are created to inspiration your fancy, present creative results and expose more possibilities than you ever thought possible.

Presented with the challenge of increasing customer traffic, Mr. Johnson, began the task of reinventing the company to appeal to its customers. One of his ideas was to recreate the store's epicenter. This revitalized area

In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

The North Face was founded in 1966. In 2000, after facing serious financial and distribution problems,

The product life style of the department store is in the mature or declining phase of its product life style, because of the declining sales. Furthermore, according to estimates, market share has eroded away to 7 per cent, as of 2010, and is far below the desirable rate 15 per cent (Johnson, 2011, p. 3). Also, the brand image is being heavily relied upon and the bottom line is not showing significant increase in the years presented in the journal article. Macy’s is afloat due to a strong management team and the aggressiveness to deal with problems as they arise. For example, continuing to adjust its portfolio of stores, focusing on fashion, and developing private labels in bedding, outerwear, ‘tween’ clothing, increase national advertising and using celebrities. Additionally, Macy’s advertising is combining the national department store image with July 4 and the Annual Macy’s Thanksgiving Parade, which appeals to the American citizen. Solution

Pep Stores experienced several critical moments that brought their competitive position changed. According to De Wit and Meyer (2010) “competitive advantage is rooted in a unique business system, whereby the resource base, activity system and product-market position are all aligned to provide goods and/or services with a superior fit to customer needs”. Although Pep had great competitive advantage base, Pep’s leader was required to change their business strategy to sustain due to some factors. Mostly are affected by competitive defendability and environmental consonance factors. (De Wit and Meyer, 2010)

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.