Swot Analysis Of Potato Corner

Who needs homemade food like burgers and fresh salad when you can have sponge burgers and sweet potato tater tots? Those sweet potato tots are my favorite! Why would I want fresh cut white potato fries when I can eat delicious, nutritious mushy orange sweet potato fries and drown them in watery ketchup? Who wouldn’t want that! I’m very certain that the phenomenal food we eat everyday will help me grow to be strong and healthy.

In the excerpt “Why the Fries Taste So Good” by Eric Schlosser, Schlosser deeply examines the process of one individual farmer and his process, not to mention takes it as far as going to the International Fragrance and Flavor facilities to see what truly does make the fries taste so good. He does a good job of hitting each individual appeal as a writer in order for us as readers to accept the information he’s handing out. Even in Ian Brailsford’s review of Schlosser’s excerpt, he finds little if any opposition whatsoever. At one point he even says, “By focusing on Ray Kroc’s empire McDonald’s – America’s biggest employer and real estate owner – Schlosser is covering well-travelled academic terrain” (Brailsford 118.)

Subsequently, Five Guys does not sell dehydrated French Fries unlike its competitors. Their potatoes are slowly grown in Northern Idaho, where the weather conditions are quite favorable for growing solid and tasty potatoes. Many of the competitors reduce their costs by purchasing potatoes from California or Florida, where they are grown fast and are a lot cheaper. Five Guys guarantees freshness by cutting the potatoes every morning while leaving slivers of skin on.

He was right, at least after awhile. Simplot's next step in his riches was determining what foods housewives would want to put in refrigerators. Due to this, he assembled a team of chemists to develop a product that would later become known as the frozen french fry. He wanted a cheap, frozen fry that was just as delicious as an unfrozen one but without the hassle of preparation. His chemists experimented with many things until finally reaching a breakthrough, which would begin to be sold in 1953. Although sales were disappointing at first, Simplot kept at it. He went to Ray Kroc, the man who made McDonald's so successful, and offered to build a new factory to make McDonald's french fries using his frozen fries. Kroc agreed but with no long-term commitment included, so that Kroc could drop out of the agreement if it went sour. McDonald's began selling the fries, to which customers were not noticing a difference in taste. The difference in production price made the fries extremely profitable, even more than their burgers, which allowed Simplot to be the main supplier for McDonald's fries. Within a decade after this arrangement, McDonald's restaurants quadrupled in quantity and was booming with income.

McDonald’s famous Happy Meal is marketed specifically towards children; the food comes in its own bright colored box with a special toy that is constantly changing to keep up with the newest fads. McDonald’s also builds indoor playgrounds for kids to use while they have their meal, which attracts children and their parents. Of course, Ronald McDonald the clown, McDonald’s notorious mascot is also used to lure children into the restaurants. Another marketing example used on children is the placement of unhealthy treats near the checkouts in retail stores. The products, usually placed at a child’s eyes level, are colorful and sometimes have cartoon characters that appeal to children. Soft drink companies also endorse their products with popular celebrities and cartoon characters who are often admired by children. Food companies are also causing poor eating habits in school cafeterias where kids are offered fast food, burgers, chips, candy, fries, pizza, and sugary drinks. In the documentary Fed Up, Stephanie Soechtig discloses that “In 2006, 80% of all high schools operated under exclusive contracts with soda companies and by 2012 more than half of all U.S. school districts served fast food” (Soechtig). Setting children up for failure by offering unhealthy and addictive food options, administrators are hoping the kids can make healthy decisions. Food

McDonalds’ french fry taste has nothing to do with the potatoes being used by the company, the fries get their taste from the cooking oil. 7

When a company is looking at pricing strategy there are the “five Cs of pricing” that a company will examine. The five Cs are, competition, costs, company objectives, customers, and channel member (Grewal & Levy, 2014). Only company objectives, competition, and cost will be reviewed. Company objectives, Target’s slogan of “Expect more. Pay less.” says a lot. It is letting the consumer know that it offers quality products at lower prices. Target is using the competitor

Click! The TV is on and out of nowhere, pops up a perfect basket of curly fries. The perfect amount of crunch, crisp, and curl sits right in front of you. You turn off the TV, hop into the car, and pull out of the driveway. In a matter of minutes you’re parked in front and walk into Arby's.

McDonald’s Fries are iconic food in America culture and around the world, people love and they enjoy it. The author, Eric Schlosser used the popularity of the French fried to catch the attention of the readers. The author have used a different introductory statement, such as using foot in general in this country. He chose McDonald’s French fried because not only are all people familiar with it, but most people know how unhealthy and its processes actually are. Schlosser drew the readers into his article with this known facts, and at the same time he also introduced new less known facts to keep the readers interested.

Pricing is a significant aspect of the value proposition for any purchase. According to the Price Tag Confidential Video by CBC Marketplace, there is a huge amount of difference in the price that consumers pay in Canada as compared with the United States. Different examples were given such as a low dose aspirin costs $13.96 CAD in Canada whereas in the United States the price is $5.96 USD i.e. 132% more. Another example given was that of a transmission safety switch which costs $389.32 CAD in Canada whereas in the United States the price is $203.89 USD i.e. 47% more. The prices of other products such as tires, running shoes, conditioner, printer, etc. were given in the video to illustrate the price gaps between these countries.

In recent advertisements, Chipotle emulates the Ronald McDonald Campaign, by the appearance of the characters and scenery as something from a children’s book. This sentimental appeal seeks to connect the audience to their childhood, recalling a time in which all was right with the world. Specifically in Chipotle’s “Scarecrow” advertisement, Chipotle associates a children’s character with their product.

For the youth, the company can produce products such as large sized burgers, fries, chicken as well as pizzas. For the

Today’s businesses end up working in a situation that is changing quicker than before. The process of analysing the issues and changing the techniques within the business is known as SWOT analysis.

The first important part of a SWOT analysis is to improve the viability of an organization. SWOT identifies the risk which can arise from future threats coupled with the organization weakness. For example, a pharma company ABC has invested heavily in R& D of existing product where a new competitor is also entering with same product. Then company ABC has to decide whether it is strategically important to deal with external threat or improve the internal weakness. Company ABC can continue the R & D progress to improve the quality of existing product or else can diversify the resource to offer the product at less cost i.e. improving its efficiency. So, SWOT plays an important role in such situation and proves to be a beneficial tool to take appropriate decision of improving the weakness

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.