Swot Analysis Of Primark

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

Primark is a subsidiary company and retail division of Associated British Foods. They started Primark in 1969 at Mary Street, Dublin. It is an Irish fast fashion retailer with more than 250 selling space across Austria, Belgium, Germany, Ireland, the Netherlands, Portugal, Spain and the UK. The company is registered and headquartered in the city of Northern Ireland, Dublin. In Northern Ireland, Primark stores are traded with the name of Penneys. They will always follow this ‘Operated by Primark’ that customers can see on their shopping bags. Primark offers a wide variety and deep assortment of products, stocking everything from home ware to womenswear, menswear, accessories, beauty products and confectionary. The products are

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global

Primark has functional structure in order to ensure that every organizational aspect is being grouped according to its principle. With such type of business, it consists of various marketing division, like a production division and sales division. Primark is operating with tall structure.

No, I think that Primark made a mistake for sacking their suppliers where they could have improved working conditions in India. They are a multi-million company and are known worldwide they had the money to improve working conditions for their workers instead of sacking 3 suppliers, which means that people who were not at any fault had lost their job and couldn’t provide for their families. In my opinion I think Primark could have easily overcome this situation which occurred in June 2008 by improving working conditions, they have gone against the rights of some people as research showed hundreds of people lost their jobs who had a right to be working there and were at no

A strength in a SWOT analysis is something beneficial to the company while being an internal factor that they control. Two strengths of Bed Bath & Beyond are their registry service and personalized products. Bed Bath & Beyond offers their customers wedding, commitment ceremonies, baby, housewarming, anniversary, college, and birthday registry services. A registry is a listing of items, or a “wish-list”, of specific products that other people can purchase for you. An advantage of a registry is that it can be done electronically and is efficient for both the buyer and receiver. It is efficient because it is one central location people can go to purchase specific desired items. Bed Bath & Beyond’s most popular registry service is its wedding registry. It is regarded as the best registry by Kristi Kellog, in her article, “Where to Register: The 50 Best Wedding Registry Sites & Stores”. Kellog states, “When it comes to one-stop shopping convenience, few retailers can beat Bed Bath & Beyond. It’s the perfect place to scan all of your essentials, like housewares, linens, and appliances. And since they offer tons of different brands, you can select must-haves at a range of different price points. Plus, with free announcement cards to tell friends and family where you’ve registered, expert consultant to help you decide which items to pick, and a competition program that lets you purchase your remaining gifts at a discounted price after the big day, the retailer is a

Large indefinite quantity of the company choose organizational structure because it has a good relationship and company staff and based on many factors linking their size, their geographical distribution and the number of distinct products and services. In Primark, it’s also like to do the same purpose system staffs have coordinated possibility settled on meritorious suppliers are activated moderately, local communities are well-thought-of and supported by Primark, the company takes its state of affairs social control severely.

In the USA, Primark’s average prices are approximately 20%, 33% and 40% lower than Forever 21, Old Navy and H&M, respectively (Financial Times 2015a).

In Primark, the human relation is based on employees’ behaviour where they have their own needs but at the same time they have to comply with the company’s policy (Rodrigo, 2012). So it is the managers or supervisors’ job to solve such problems and to ensure both employee and the management able to comply in order to get a win-win situation as both gets what they want.

Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a wide variety of product from

There will be several more in 2018. The merchandise is attractive and offered at very cheap prices. The concept is extremely appealing to young people on a tight budget. Primark will present a competitive challenge for every promotional retailer selling apparel, fashion jewelry, and various seasonal and home novelties.

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

This is due to the fact that it has been able to attract an assortment of customers to its brand. Primark also boasts of a high number of employees as a major strength. Due to the fact that the company is known for rewarding its employees well for their efforts, most of them put immense effort in their work to ensure the success of the company (Associated British Foods, 2012; Key Notes, 2012). Furthermore, Primark’s strength seems to be guaranteed for a considerable period of time since it is evident that the company has made efforts to ensure improvement of its various products and services. Other strengths associated with the company includes; distinctive products as well as the company’s background, a wide range of strategic moves that the company has made in the future and continues to make even presently, and the company’s indisputable workforce diversity among other strengths (Associated British Foods, 2012; Key Notes, 2012).

The management has very carefully followed a perfect blend of cutting edge, highly fashionable styles with affordability by introducing new products and services in various countries worldwide under the new company called ‘TOPSHOP plus'. Realizing the importance of doing so, after repositioning itself, Top