Swot Analysis Of Qantas Group

As one of the most publicised and well-known companies in the nation Qantas’ reputation can hinge on their sustainability practices. Any slip up for the company will attract media attention which is why it is pivotal that Qantas has adequate sustainability practices in effect. As an international airline, the amount of resources in which Qantas can lead to a significant impact on the environment. There are many areas within the daily routine in which Qantas need to be wary of how the company’s actions are affecting the environment. Some of the main sustainability issues in which Qantas need to focus upon is there carbon emission footprint, this includes practices such as fuel consumption and efficiency and releasing emissions. The safety of

Qantas has been actively involved in carrying out corporate social responsibilities throughout the years. For example, they have taken measures to reduce their carbon footprint. Greenhouse gas emissions is a huge issue which looms large over the aviation industry. As such, Qantas has prioritised reducing carbon emissions from aviation fuel. Qantas has invested in next generation aircrafts which are more fuel – efficient, such as the Airbus A380 and Boeing 787 Dreamliner. The Qantas group invests in Bombardier Q400 for regional routes, which expends 35% less fuel than other similarly sized aircrafts.

The audit committee’s role in financial reporting is to ensure that accurate and transparent disclosure is being presented to the public, investors, and shareholders. The role of top management in financial reporting is to make sure that the financial statements and disclosures are in accordance to GAAP, and that everything disclosed is truthful, while not hurting the business. The

In the Sarbanes-Oxley Act of 2002, the audit committee is responsible for adequate supervision and reporting and for responding to:

Referring to the SWOT analysis, we assume the most uncontrollable issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, as alternative submissions, the company should remain constantly advancing new strategies, namely acquisition and introducing of a budget confederate.

Government Policies –All businesses operating in Australia are subject to policies applied by the three different levels of government - local, state, and federal. Government policies have a big impact on Qantas. For example their economic policies (monetary, fiscal policy) have a direct impact of the level of economic activity and therefore demand for its service. The federal government’s new policy the Fair Work Act is a lot more pro worker which has increased Qantas’ operating costs. All businesses must be aware and understand all government policies in order that they are abiding by the law.

Management practices at Qantas are more flexible and adapted to suit challenges in society such as the reaction to terrorism, the introduction of viral disease and the ever changing market and customer requirements.

Business 's are the most crucial factor to the Australian economy. Without them, the economy would not be. Their core purpose is to meet the ever-growing demands of consumers, both nationally and internationally, through the production of goods and services. The business this report will be focusing on, which not only operates in Australia but in various countries around the world, most notably; New Zealand, however, also with a slowly expanding market-share in both Asia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia.

According to Hubbarb, Rice and Beamish (2008) organisation resources can be defined as the tangible and intangible assets of the organisation. Tangible assets are those items that are easy to identify and both fixed and current assets for example machinery, buildings, lands and inventory. For Qantas Jetstar Domestic, the tangible resources would be the 10 new aircrafts and with up to 64 daily services that is going to be adding on to the business from September 2012(Saurine 2012). The reason for Jetstar for doing this is because they just owned the title of the most late-running planes of all major Australian domestic airlines in the past year (Saurine 2012) therefore this is one of their strategy to try to keep up

Qantas is established in the Queensland outback in 1920 and after that it has become biggest domestic and international airline and strong brand in the Australia. It is enrolled as the Queensland and Northern Territory Aerial Services Limited (QANTAS) and the group two airlines brands are Qantas and Jetstar those provides transportation services of the customers. Qantas created its strong brand reputation through deliver safe and secure services, focus on customer services, maintain reliability of operations and focus on maintenance, engineering and technology (Qantas Airways Limited, 2014). Quanta main business aims or objectives are:

Qantas’ vision is driven by a business strategy focused on five key elements; (1) safety is our first priority; (2) right aircraft, right routes; (3) customer service excellence; (4) operational efficiency and (5) two strong complementary brands Qantas and Jetstar as the best in their respective class. Qantas has a hierarchal structure comprising of three divisions; Commercial, Customer and Marketing and Operations (Qantas, 2010a).

It is also their vision ‘to be a great airline that champion’s the Spirit of Australia’ (Qantas.com). Since it is their vision to demonstrate the Australian Spirit to the public, it is vital that they start incorporating practices that reflect this conduct within the

WQA has sections which specifically cover ‘Good Manufacturing Practice’ (GMP) as well as ‘Document Control’, ‘Cleaning Procedures’ and ‘Pest Control’. In terms of GMP, the WQA lists approximately 22 policies and procedures which must be adhered to and records of verification of adherence which must be kept. These policies and procedures cover just about everything from ‘Personnel Hygiene Policy’ to ‘Packaging’. As with most sections of WQA it is very comprehensive.

The weakness of Qantas lies in the management and their lack of investment in their employees. The management weakness can be seen in many of the financial and operational issues. Qantas faces several Industrial disputes which the company’s competitors do not experience. These issues affect the interior structure and the external opportunities to gain new customers. This also makes this their biggest

US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from