Qantas's Pricing Strategy

This report will analyse the purpose, implementation and results of one of Qantas’s latest marketing innovations, in regards to a key marketing concept and sub-marketing theories. Links will be drawn between the

Globalization has become a serious problem today for all sport-related industries in the United States. As the same as other firms, sport corporates are also facing the fact that the North American markets are becoming saturated, thus they have to shifting their focus to the global markets as well as other companies. However, to open the global markets is not as simple as produce and deliver the goods, the sport industries’ managers should also concern about the cultural differences and the demand of local market. Actually, the cultural difference is the key for a sport industry to globalize.

The get-together has joined the most specific social event of world class airlines, being situated as a 5-Star bearer by the flight rating affiliation, Skytrax, with just four separate transporters on the planet.

The organisation chosen for this report is British Airways. This report will first provide an overview of the organisation. Then, British Airways competitiveness and internal and external factors influencing its performance would be evaluated and determined using competitive strategy models, namely SWOT analysis, PESTLE analysis and Porters Five Forces. Thirdly, the report also discusses the efficiency of the strategy by highlighting its core competencies and risk management strategy and, finally, conclusion and recommendations are provided based on the reports’ findings.

Qantas’ financial performance has been very successful in recent years with the business recovering strongly from GFC and a large decrease in revenue to ear 377 million in 2010. The effective financial performance has been the result of effective profitability, liquidity, efficiency, return on capital, good solvency and growth including the establishment of a new airline (jet star).

WestJet Airlines is a Canadian airline that differentiates itself with their low cost flights and exceptional customer service. The company’s philosophy is “just because you pay less for a flight, doesn’t mean you should get less.” WestJet has been growing rapidly since 1996, however, they believe in growing responsibly by being cautious of their environmental and community impact (“About us”, n.d.). As WestJet has a strong presence locally, our analysis will mainly focus on WestJet’s domestic segment.

Sport plays a huge role in today’s society. It contributes to one’s health and fitness, social interaction, social and motor skills, patriotism, fun and entertainment. It also stimulates the economy and tourism leading to interaction between different cultures, for example the Olympics, and sport role models. Sports clearly are an important part of cultures and societies around the world as such events as the Olympics

The Qantas Group has a set of 10 Group Policies, which reflect the Non-Negotiable Business Principles and outline the minimum expected standards across a range of governance areas where compliance is necessary for legal reasons and to protect our brands and reputation. These are the Qantas Group Policies:

These main business objectives help the airline to focus on deliver quality services of the customers. Qantas main business is passengers transports and it is the world’s second oldest airlines. Qantas group operates approx 5600 flights in a weak in 59 cities of regional areas. Internationally, the group operates around 970 flights (Qantas-630 and Jetstar-340) in 44 counties 182 destinations. Moreover, through operations the group focused on five key elements that are right aircraft or right

The purpose of this report is to analyse the Qantas Group Annual Report for 2013 with a focus on the role of Qantas in the Australian domestic market. While analysing the Qantas Group Annual Report for 2013, it will become clear as to why the Qantas Group results have been impacted by the competition from Virgin and Tiger.

US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from

Sports sponsorship has long been crucial sources of funds for sports, literature and art as well as the social events. And after 30 year of development, sponsorship marketing has gradually become a global industry. It is widely acknowledged that sports sponsorship enhances the consumer's perception of a brand via big events. However, the study on to what extent the sports sponsorship would influence consumer purchase intention is rare.

Innovators and bold in their ventures in business EasyJet are key contenders within the European economic market and despite Brexit, have huge scope to succeed in a tactical relocation in a suitable EU member state after Great Britain imminently leaves the European Union.

There are a variety of tactics and strategies Southwest uses in order to compete with the rest of the airline industry. One of the most significant and most effective strategies Southwest uses is their no extra bag fees. This is part of their slogan and also differentiates it from most of the competition.

American Airlines, Inc. (AA) is a major and the world’s largest U.S airline in terms scheduled passenger-kilometers flown, fleet size, scheduled passenger-kilometers flown, number of destinations served, number of destinations served and revenue. It’s headquarter is within the Dallas-Fort Worth metroplex in Fort Worth, Texas. American Airlines and its regional partners fly in wide-ranging domestic and international network with more than 6,700 flights per day. It also flies to more than 350 destinations and to more than 50 countries. American Airlines was established in 1930 through an amalgamation of more than eighty smaller airlines.