Swot Analysis Of Samsung Electronics

This review provides an in-depth strategic SWOT analysis of the company’s businesses and operations in the areas of internal strengths and weaknesses and external opportunities and threats. (Sector Publishing Intelligence)

In its early growth period Samsung adopts the strategic of a “budget” brand producer in most consumer electronics markets as it could not compete with high technological products and better quality consumer’s item

Sally Walker, a resident of Virginia, fell behind on her payment of computer purchased and financed through Takem’s Appliances and Electronics, LLC. After the initiation of the collection process, Sally responded with a letter stating the contract is unconscionable and therefore unenforceable, that she “paid enough” and would not make any further payments, and she will sue for punitive damages and share her story with the local media. Tommy Takem, the owner and operator of Takem’s Appliances and Electronics, LLC, is seeking advice on four questions. Does the letter have any merit or should he proceed with collections? What can he do to protect himself from future litigation and public pressure?

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Samsung is a South Korean company founded in 1938 that produces electronic communication devices of different types. Samsung has been expanding its product variation for a long time constantly increasing its market share value and annual revenues. In fact, it is considered as a classic product-driven brand and one of the largest smartphone manufacturers by unit sales, and that is the product I am especially interested in. Being equipped with a leading Android technology, Samsung smartphones are characterized by high quality, advanced designs and good prices. Moreover, the company offers a good chain of smartphone applications and accessories, as well as other electronic products as laptops, tablets, and netbooks

As the cost of product increases, the buyer is unable to come up with the money to buy the product, so the buyer will buy the product in lesser quantity and ultimately affecting the demand of that product. If prices increase, user will try to find the substitute for that product at lower prices and switch to alternative of that product. So, a person can affect the demand factors. For managerial decision making, prime focus is on market demand. Market demand is the aggregate of the quantities of the product demanded by all individual over a specified given time period. Market demand may be influenced by distribution of wealth and income in the community, general standard of living, and growth of the population, age structure/ratio of the population, future expectations, and level of taxation. On the other hand, there is also individual demand which is a single consuming entity’s demand. There are several factors that determine market demand i.e. income in the community, standard of living, price of goods and price of commentary of substitute of a good. Samsung’s phones and TVs are considered as consumer goods. Therefore in electronic industry, the main purpose for purchasing electronic devices is to satisfy some sort of a need. Samsung products are used by the business people in firms as well as by individuals for individual purposes. People often use the TV for

Samsung Electronics Co., Ltd. is a South Korean multinational electronics organization headquartered in Suwon, South Korea. Samsung has been able to accomplish the biggest market share of almost 31% in the worldwide smart phone section starting 2013. Similarly, it has the market share of around 80% in the Nepalese smartphone industry. Thus, Samsung is the leading brand in the mobile market of Nepal. According to Bhattarai (2015), Samsung Mobile Nepal is accessible to roughly 20 million individuals by covering 14 zones of the nation and 55 districts.

In order to satisfy all the customers’ preferences and different requirements companies use the segmentation process to identify and satisfythe different customer groups. In mass MARKETING, same strategies and marketing mix can be applied to all the customers where as in target marketing the strategies can be made based on different categories of customers. Thus, targeting market can provide effective results to an organization.

On the other hand, by doing that, it has driven Samsung to a few issues which included lawful and administrative examination drifted over the organization (Makos, 2015). For instance, Apple blamed Samsung for impersonation of their item design (Makos, 2015). The occurrence taught Samsung that doing the nuts and bolts right is still the way to achievement (Makos,

S: 1. Product diversity: HP not just do the software and hardware but the whole rang of service to design, implement and IT infrastructure. Right now HP is dominating the market of printer with 40% market share. The product diversity enables the company to hold its position even in the time of recession.

1. Established in the year 1938, Samsung is individual of the business heads in a multitude of commerce’s from power production from side to side to smart phones .Each of their industry parts adhere to the equal idea of becoming the preferred dealer of goods as well as services to their users, other than the ways applied to get this vision are modified to suit the particular market centre, consequently demonstrating the compliance of the corporation. The main players are Apple, as well as also Samsung with well in excess of fifty percent market share. Samsung Company has gets these amazing outcomes due to its accomplishment in the mobile industry, which contributed additional than two-thirds of its working income. Somebody following Samsung, conversely, should not fail to notice its other industries. In Samsung 's company non-mobile industries, the corporation holds a most important position in solid companies as well as has again and again bigger its year-over-year working income for the last numerous quarters. Generally of the modernism for the Samsung goods shared the equal core plan. Samsung flexible creation line proficient them to appear those ideas to finish goods with minimal price happened. For all latest invention as well as modernism, Samsung does not require setting up a latest service. The outcomes, higher yield beside the price of the construction. Lower price of productions permitted Samsung to recommend attractive as well as spirited price for the purchaser.

Benchmark Electronics is an Electronics contract manufacturer that has several branches across the United States and in Mexico, China, Ireland and Scotland. I will be researching their Huntsville Plant, which works on PCB manufacturing (printed circuit board) and storage and server’s box build and testing.

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.