Swot Analysis Of Sandwich Franchise Shop

Many people may have heard of The Cheesecake Factory, however most people have never had the chance to dine at one nor aware of such an establishment. This shows that there is room to grow and certain target markets The Cheesecake Factory can aim for. Unfortunately, The Cheesecake Factory has many competitors because it competes in the casual dining space within the restaurant industry. There are many competitors in this industry that have been in business longer than The Cheesecake Factory and also have a larger customer base than The Cheesecake Factory. Some competitors for The Cheesecake Factory are Applebee’s, Longhorn Steakhouse, Olive Garden, and Red Lobster just to name a few. However, the real competitors for The Cheesecake Factory

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

First of all I would like to express my great heartfelt thanks for the time we had passed throughout the course and semester. It was interesting and nice because learning in funny way is among one of the best methodology teaching method to make students feel free rather than being annexed by professors.

Luby's was founded in 1911 in Springfield, Missouri and currently (at the time Case 22 was published in 1999) has 223 locations in 11 states throughout the Midwestern, Southern and Southwestern US. Luby's is a publicly traded company on the New York Stock Exchange with no single organization owning more than 5.7 percent of its stock. Barry Parker, who is the company's president/CEO, is dealing with a falling stock price and profit margins that have been considerably shrinking over the past few years. The following S.W.O.T. analysis will try to pinpoint Luby's strategic issues or problems they are facing as well assist in providing alternative solutions and a final recommendation in handling these issues.

At the outset I would like to express my thanks and gratitude to my distinguished professor for her efforts with me and wish her more health and success.

Firstly, I would like to thank my Heavenly Father for his guidance and protection. I am especially for the strength and confidence that He has given me to pursue my Master’s degree. I would also like to thank all of my professors at Concordia Irvine for their patience and superb motivation in gearing me in the right path and always making time for my questions. I would like to thank the following professors - Reardon, Davis, Brown, Burch, Ramirez, Glover, Hannah, Mailhiot, and lastly Professor Cowen who served as my portfolio advisor and instructor for my last course MCAA 595. Thank you for your dedication and commitment in sharing your pearl of wisdom in the field of Coaching and Administration.

Bob’s Supermarket SWOT Analysis shows the supermarket displayed strengths with having loyal customers, customer service, and a POS System that helped them “improve both their sales and profit margins” (Parnell, 2014). Their weaknesses showed they lack having attractive displays, a marketing strategy, “limited advertising and promotions” and “attract long-term workers” (Parnell, 2014). In fact, Bob’s Supermarket has the potential to take advantage of many opportunities such as expanding their “products or services” (Matsa, 2011), utilizing innovations, re-branding their image such as making uniforms with name tags available for employees, and remodeling the interior, lighting and fixtures of Bob’s Supermarket (Parnell, 2014). Their threats

I agree with you. Kroger has a very good profile of every customer, or most of the customers who are the ones that use the Kroger member card when we pay at the register. They know what you buy, when you buy, what brand etc. Also with the app they track you in a real time when you enter the store. That way they know what island is the most visited and how the customer move inside the store.

Trader Joe's is an American supermarket founded in Monrovia, California and owned by a German private equity family trust. Trader Joe's named after its founder, Joe Coulombe. The chain began in 1958 as convenience stores called Pronto Markets. The first store branded as "Trader Joe's" opened in 1967 in Pasadena, California (Wikipedia, Trader Joe’s). Trader Joe’s offered products such as sprouted wheat bread, whole-bean coffees, and black rice which are not always found in any grocery stores. They also focus on selling private label, gourmet, organic, imported food and domestic wines. Trader Joe’s offered private label items with brand names such as Trader Joe’s, Trader Jose, Trader Ming’s, and Trader Giotto. Their 80 percent or more products consists of private label item and they don’t carry any major brands at the store.

Darden Restaurant is a company that owns eight well-known food chain businesses in America. These eight brands are Olive Garden, Longhorn Steakhouse, Cheddar’s Scratch Kitchen, Yard House, The Capital Grille, Seasons 52, Bahamas Breeze, and Eddie V’s. The Darden Restaurant’s mission is to “consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal.” Based on the most recent quarterly data (unaudited), Darden Restaurant reported sales of 1.7 billion in 2017 excluding expenses, depreciation, taxes, and other accumulated payout. It is a multi-million business that has over 175,000 employees throughout the 1,700 locations. Darden Restaurant is currently looking for partners to expand its market internationally.

The Kroger brand was born in 1883, Bernard 'Barney ' Kroger took his life savings of $372 to open his first store in downtown Cincinnati. This location is by I-71 that passes the Great American Ballpark. Barney Kroger, the son of a merchant, had a simple "Be particular. Never sell anything you would not want yourself." This was the credo that would serve The Kroger Co. well over the next 130 years as the supermarket business evolved into a variety of formats aimed towards satisfying the needs of their shoppers in as many aspects as possible. With nearly 3,619 stores in 34 states under 24 different names, such as Kroger, Dillons, Turkey Hill Minit Markets, Ralphs, Tom Thumb Food Stores, QuikStop, Fred Meyer Jewelers, and Littman Jewelers with an annual revenue of more than $70 billion. Kroger today ranks as one of the nation’s largest retailers.

The issue that will be addressed in this plan is on more effective ways to reach the target market. The Cheesecake Factory already have a strong presence in the USA. In the year 2011, The Cheesecake Factory expanded its operations to the Middle East and opened its first restaurant out of USA at The Dubai Mall. By the year 2015, the company had eight restaurants in the Middle East. Now the goal is to focus on how to establish a more dominant presence international such as their competitors, for instance, McDonald’s.

I am recommending a short of The Cheesecake Factory (CAKE). The Cheesecake Factory helped form the upscale casual dining segment in 1978 with the introduction of its namesake concept: The Cheesecake Factory restaurants. For the namesake brand, the Company’s identity and reputation for offering high-quality desserts results in a substantially higher dessert mix, at about 16%, which generated a higher average check at over $20 in the past two years. The Company is among the most differentiated casual dining concepts and CAKE’s per unit sales, at over $10.5 M, is a leading metric among its peers. The short thesis is partially based on an assertion that CAKE’s consecutive 26 quarter streak of positive same-store sales is likely as good as it

Shake Shack is a fast growing burger company that follows the trend of the “fast-casual” restaurant and has experienced rapid growth in the US and internationally as well over the past decade, holding over 40 international locations[site]. However, Shake Shack has yet to enter Canada – a place that holds many opportunities that the company can capitalize on using their strengths and overcoming their weaknesses. The company’s focus on corporate social responsibility and sustainable practices in production can be used to maximize the opportunities in Canada. Shake Shack holds many initiatives that focus on the environment ranging from water conservation to recycling, which may be beneficial in creating a positive brand in the location. Studies

This report is aimed to provide a business analysis for the overall performance of The Burger Factory. The branch of the restaurant which had been chosen for this report is the outlet located in SS15, Subang Jaya. In order to gain a deeper insight into the operations of the restaurant, a series of comprehensive research had been carried out. The data collected is useful for further analysis on the various aspects of the restaurant. This report will pay particular attention to the business’s background, the 4Ps marketing strategies and the internal and external communication of the business. In addition, critical issues faced by the business are highlighted and relative recommendations are made to improve its current performance.